CleverTap - Detailed Review
Marketing Tools
CleverTap - Detailed Review Contents
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CleverTap - Product Overview
Introduction to CleverTap
CleverTap is an all-in-one customer engagement and retention platform that specializes in helping digital brands optimize their marketing strategies through data-driven insights and AI-powered tools.
Primary Function
The primary function of CleverTap is to enable businesses to create personalized customer experiences, increase user retention, and boost lifetime value. It achieves this by analyzing customer behavior, preferences, and trends, and providing actionable insights to marketers.
Target Audience
CleverTap’s target audience is diverse and includes digital brands across various industries such as e-commerce, media and entertainment, travel, gaming, and more. The platform serves both small startups and large enterprises, catering to the needs of marketing professionals who value data-driven decision-making, personalization, and automation. CleverTap’s customer base is global and comprises tech-savvy businesses that leverage technology to drive growth and engagement.
Key Features
Campaigns
CleverTap allows for the creation and management of various marketing campaigns, including push notifications, email campaigns, bulk SMS, and two-way text messaging. It also features scheduling, retargeting, segmentation, and triggered notifications.
Analytics and Optimization
The platform provides comprehensive analytics to track campaign performance, customer behavior, and user engagement. It includes tools for A/B testing, campaign insights, and reports and dashboards to help optimize marketing efforts.
Marketing Operations
CleverTap facilitates data collection, customer insights, and multi-user access, making it easier for teams to collaborate and make informed decisions.
AI-Driven Personalization
With the introduction of Clever.AI, CleverTap offers advanced AI capabilities that predict customer behaviors, craft personalized messages, and automate personalized interactions in real-time. This includes predictive, generative, and prescriptive AI to enhance customer engagement.
Omni-channel Engagement
The platform supports engagement across multiple channels, including mobile, email, and web, ensuring a cohesive customer experience.
Integration and Automation
CleverTap offers integration APIs, data import and export tools, and automation features to streamline marketing processes and integrate with other software applications.
By leveraging these features, CleverTap helps businesses deliver timely, relevant, and meaningful interactions with their customers, ultimately driving sustainable growth and increased customer loyalty.
CleverTap - User Interface and Experience
User Interface Overview
The user interface of CleverTap, an all-in-one customer retention platform, is designed to be intuitive and user-friendly, making it accessible for a variety of users.Ease of Use
Users have consistently praised CleverTap for its ease of use. Reviewers have given high ratings for ease of use, with many noting that the platform is easy to navigate even for those without extensive technical expertise. For instance, users have mentioned that the CRM team found it easy to use the features, and the overall experience was great even after using the tool for more than two years.Key Interface Features
Dashboard and Segmentation
CleverTap’s dashboard allows users to segment customers into cohorts based on user properties and actions. This enables targeted campaigns and segment-specific notifications, which can significantly improve retention rates and user engagement.Campaign Management
The platform offers pre-designed campaigns aimed at customer retention and acquisition. Users can manage and track these campaigns through emails, push notifications, and in-app messages, ensuring they reach the target audience at the right time.Cross-Channel Notification Management
CleverTap’s interface supports cross-channel messaging, allowing users to engage customers through various channels such as in-app notifications, push notifications, SMS, and app inbox messages.Real-Time Analytics
The platform provides real-time data analytics, enabling users to track user behavior, demographics, and interactions across different devices and channels. This real-time data helps in making informed decisions and adjusting strategies promptly.Feedback and Personalization
CleverTap has recently enhanced its interface to include seamless feedback ratings within the dashboard. This feature allows users to create feedback ratings quickly using ready-to-use templates and customize them as needed. This feedback can then be integrated into the platform to create smarter segments and run personalized engagement campaigns.User Experience
Overall, the user experience with CleverTap is positive, with users appreciating the platform’s functionality and support. While some users have noted minor issues such as UI flaws in the new interface and some limitations with webhook management, the general consensus is that CleverTap is a powerful and user-friendly tool for mobile engagement and customer retention.Conclusion
In summary, CleverTap’s user interface is designed to be easy to use, with a focus on providing real-time analytics, effective campaign management, and personalized engagement tools. These features collectively enhance the user experience and help businesses in retaining customers and improving their lifetime value. CleverTap - Key Features and Functionality
CleverTap Overview
CleverTap is a comprehensive customer engagement and retention platform that integrates various marketing tools and AI-driven capabilities to enhance user interaction and retention. Here are the main features and how they work:
Campaigns
- Push Notifications: Allows sending personalized push notifications to mobile devices. This feature is highly rated, with 93% approval from 190 reviewers.
- Customize: Enables users to customize their messages, which was mentioned in 187 reviews with a 91% approval rate.
- Scheduling: Schedules push notifications to be delivered at specific times or sets expirations for time-bound messages, with a 94% approval rate from 199 reviews.
- Retarget: Retargets messages based on previous user engagement, approved by 91% of 187 reviewers.
- Segmentation: Segments the audience based on device type, location, demographics, and customer behavior, with a 93% approval rate from 203 reviews.
- Triggered Notifications: Automates notifications based on user behavior, approved by 94% of 187 reviewers.
Marketing Operations
- Data Collection: Collects data from apps and websites to deliver insights into customer demographics and behavior.
- Customer Insights: Provides insights into customer behavior and demographics, helping in creating targeted marketing strategies.
- Multi-User Access: Allows multiple users to access and manage the platform, facilitating team collaboration.
Campaign Activity
- Campaign Insights: Offers detailed insights into campaign performance, helping marketers optimize their strategies.
- Reports and Dashboards: Provides reports and dashboards to track campaign performance and other key metrics in real-time.
- Multichannel Tracking: Tracks campaign performance across multiple channels, including online ads, mobile, and social media.
Analytics
- Campaign Performance: Analyzes the performance of marketing campaigns to measure their effectiveness.
- Real-Time Insights: Provides real-time reports on campaign performance and user activity, approved by 89% of 167 reviewers.
- Attribution: Measures user acquisition analytics to understand the effectiveness of different marketing channels.
Optimization
- Personalization: Enables hyper-personalized customer journeys using AI. This feature is part of Clever.AI, which crafts personalized messages on-the-go and automates personalized interactions in real-time.
AI Integration – Clever.AI
- Predictive: Predicts customer behaviors using real-time data, helping marketers anticipate and respond to user actions.
- Generative: Crafts personalized messages and content based on user behavior and preferences.
- Prescriptive: Orchestrates multi-scenario campaigns and automates personalized interactions, relieving marketers from tedious tasks and allowing them to focus on strategic initiatives.
Email Marketing
- Building and Personalizing Emails: Allows creating and designing emails with an editor, managing templates, and personalizing emails dynamically, approved by 91% of 111 reviewers.
- Sending Outbound Emails: Manages bulk email sending, including creating targeted lists and scheduling emails, with an 89% approval rate from 104 reviews.
- Manage Email Deliverability: Ensures inbox delivery by managing opt-in, bounce handling, unsubscribe processing, and other email deliverability aspects, approved by 90% of 104 reviewers.
User Identification and Segmentation
- Demographics: Identifies user demographics like gender or age, approved by 86% of 166 reviewers.
- User Segmentation: Enables the segmentation of users based on various criteria, including behavior, location, and demographics, with a 91% approval rate from 180 reviews.
- Geolocation: Identifies users’ locations, approved by 86% of 152 reviewers.
Tracking & Reporting
- Custom Event Tracking: Allows defining custom events for analysis, approved by 91% of 171 reviewers.
- User Path Tracking: Displays a user’s progress throughout specific paths in an application, approved by 88% of 154 reviewers.
- User Activity History: Displays a user’s activity history, approved by 91% of 160 reviewers.
Integrations
- Integration APIs: Enables integration with other software applications using APIs, approved by 86% of 91 reviewers.
- Breadth of Partner Applications: Offers a range of partner applications for integrating complementary functionalities, approved by 82% of 79 reviewers.
- Mobile Marketing Integrations: Integrates advertising and campaigns into mobile applications, games, and mobile browsers, approved by 90% of 151 reviewers.
Conclusion
CleverTap’s integration of AI through Clever.AI significantly enhances its capabilities by providing actionable insights, hyper-personalized customer journeys, and automated personalized interactions. This helps marketers connect more effectively with their customers, leading to increased Customer Lifetime Value and enhanced customer loyalty.
CleverTap - Performance and Accuracy
Evaluating CleverTap’s Performance and Accuracy
Performance
CleverTap has demonstrated significant performance improvements for its clients, particularly in the areas of user engagement and retention. For instance, Vodafone saw a 15% increase in click-through rates (CTRs) and a tripling of overall engagement after integrating CleverTap. This was achieved through personalized, real-time push notifications and segmented marketing campaigns, which streamlined the user onboarding process and enhanced re-engagement efforts. CleverTap’s AI-powered platform, Clever.AI, plays a crucial role in this performance. It analyzes real-time data, predicts customer behaviors, and automates personalized interactions. This has led to increased customer lifetime value and enhanced customer loyalty. For example, Clever.AI helped one eCommerce company double their conversion rates through personalized recommendation campaigns.Accuracy
The accuracy of CleverTap’s insights and predictions is a key factor in its performance. The platform uses advanced analytics and machine learning algorithms to analyze user behavior across multiple channels. This data-driven approach allows for highly targeted and personalized campaigns, which have shown to be effective in increasing engagement and conversion rates. For instance, Vodafone identified a critical 2-minute window to recapture users who hadn’t completed transactions, leading to a 23.7% increase in CTRs for re-engagement campaigns. CleverTap’s predictive analytics capabilities also enable businesses to anticipate user needs and preferences, ensuring that marketing efforts are optimized for maximum impact. This predictive segmentation helps in identifying high-conversion customer segments and forecasting business outcomes, further enhancing the accuracy of marketing strategies.Limitations and Areas for Improvement
Despite its strengths, CleverTap has some limitations and areas that require improvement:Scalability Challenges
CleverTap faces scalability issues, particularly with large datasets and high-volume periods. This can lead to performance lag and the platform becoming unresponsive, which is a significant concern for larger teams and enterprises.Limited Features and Customization
Compared to other solutions like Braze, CleverTap has limited features and customization options. For example, its email templates are quite basic, and the journey builder does not fully integrate all AI capabilities.Database Management
CleverTap’s database management capabilities are limited, which can be problematic when handling large amounts of data. This limitation can affect the platform’s performance and efficiency.Complete View of Customer Journey
CleverTap does not provide a complete view of the customer journey, which can make it difficult for businesses to get a holistic understanding of their customers’ interactions across all channels. In summary, CleverTap’s performance and accuracy are strong, particularly in areas like personalized marketing, real-time analytics, and predictive segmentation. However, it faces challenges related to scalability, feature customization, and database management, which are important considerations for businesses evaluating this platform. CleverTap - Pricing and Plans
CleverTap Pricing Overview
CleverTap, a customer engagement and retention platform, does not publicly disclose detailed pricing structures on their website. However, here are some key points about their pricing and plans:
Custom Pricing
CleverTap does not offer a one-size-fits-all pricing plan. Instead, their pricing is based on a custom quote that takes into account several factors, including the number of customers, messages sent, and the specific features required by the business.
Monthly Active Users (MAU) Based Pricing
There is a simplified pricing model mentioned for up to a certain number of Monthly Active Users (MAU). For example, for up to 5,000 MAUs, the cost is $99 per month plus taxes. However, this seems to be more of a promotional or entry-level plan rather than a comprehensive pricing structure.
No Free Plan
CleverTap does not offer a free plan. However, they do provide a 30-day free trial, allowing businesses to test the platform before committing to a paid plan.
Features and Plans
While the exact features of each plan are not publicly detailed, CleverTap’s platform includes a range of tools such as push notifications, in-app messages, email marketing, real-time analytics, and AI-driven segmentation. These features are generally available across different plans, but the extent of access may vary based on the custom pricing agreement.
Integrations and Additional Costs
CleverTap integrates with various data sources, CRM systems, and marketing tools. There may be additional costs for certain integrations or premium features, but these are not specified in the publicly available information.
Conclusion
In summary, CleverTap’s pricing is largely custom and dependent on the specific needs of the business, with no publicly available detailed tier structure or feature breakdown. They do offer a 30-day free trial to help businesses evaluate the platform before purchasing.
CleverTap - Integration and Compatibility
Integration with Popular Apps
CleverTap can be integrated with thousands of popular apps using Zapier, an automation tool. This includes integrations with Google Sheets, Facebook Lead Ads, Zoom, Typeform, Google Ads, Mailchimp, Webflow, ActiveCampaign, and Leadpages, among others. These integrations allow for automated workflows, such as creating or updating user profiles in CleverTap from new Google Sheets rows or uploading events to CleverTap from new Squarespace form submissions.Omni-channel Customer Engagement
CleverTap supports omni-channel customer engagement, enabling brands to deliver personalized experiences across various channels. This includes integrating with CRM systems, customer data platforms (CDPs), analytics platforms, and more to create a holistic customer view. For instance, CleverTap can unify its analytics with Twilio Segment’s data enrichment features to craft hyper-personalized experiences.Business Intelligence Platforms
CleverTap allows users to export data into external Business Intelligence (BI) platforms such as Google Data Studio, Tableau, or Power BI. This can be done via cloud connectors like Google Cloud Platform (GCP) or Amazon Web Services (AWS) S3 buckets. Additionally, CleverTap provides APIs to programmatically generate data in JSON or CSV format for integration with BI platforms. Webhooks are also available for sending event notifications to third-party endpoints.AI-Driven Capabilities
With the introduction of Clever.AI, CleverTap’s AI-powered suite, the platform enhances its ability to predict customer behaviors, craft personalized messages, and automate personalized interactions in real-time. This AI capability integrates seamlessly with the overall platform, allowing marketers to focus on strategic initiatives rather than tedious tasks.Compatibility Across Platforms
CleverTap is delivered as a Software as a Service (SaaS) model, ensuring it is accessible over the internet and compatible with various devices and platforms. It integrates well with AWS services, providing scalability, reliability, and seamless integration with other AWS offerings. This SaaS model also ensures that the platform is maintained and updated by the vendor, reducing the burden on the user.Custom and Advanced Plans
CleverTap offers various pricing plans, including Essentials plans for startups and custom plans for larger enterprises. These plans often include additional integration services, which can be tailored to meet the specific needs of different businesses. The platform’s flexibility in pricing and integration options makes it compatible with a wide range of business sizes and types.Conclusion
In summary, CleverTap’s integration capabilities are extensive and versatile, allowing it to work effectively with a broad spectrum of tools, platforms, and devices. Its compatibility is enhanced by its cloud-based delivery model and the availability of multiple integration methods, making it a comprehensive solution for customer engagement and retention. CleverTap - Customer Support and Resources
CleverTap Customer Support Overview
CleverTap offers a comprehensive set of customer support options and additional resources to ensure users can effectively utilize their all-in-one customer engagement platform.Customer Success Teams
CleverTap provides dedicated teams to support customers, including Onboarding Managers, Customer Success Managers, and Technical Account Managers. These teams act as strategic advisors, advocates, and product experts to help customers achieve their desired outcomes from integration to ongoing use.Support Resources
Users have access to various help resources directly from the dashboard. The new “Need Help?” button provides a dropdown menu that includes online documentation, video tutorials, and a product tour. This ensures that users can quickly find the information they need to use the platform effectively.Training and Demos
CleverTap offers the option to book a personal product demo, allowing users to get a hands-on understanding of the platform’s features and capabilities. This demo helps users understand how to integrate and use the platform to meet their specific needs.Community and Communications
Users can opt to receive the latest news and other communications from CleverTap, keeping them updated on new features, best practices, and other relevant information. They also have the option to unsubscribe at any time.Analytics and Engagement Tools
The platform itself is equipped with advanced analytics, real-time user insights, and tools for optimizing campaigns. These features help users make data-driven decisions and engage their customers more effectively across multiple channels such as email, text messages, and in-app notifications.Conclusion
By providing these support options and resources, CleverTap ensures that its users can maximize the benefits of their customer engagement platform. CleverTap - Pros and Cons
Advantages of CleverTap
CleverTap is a highly regarded marketing and analytics platform, especially in the context of user engagement and real-time analytics. Here are some of its key advantages:Real-Time Analytics
CleverTap provides excellent real-time analytics, allowing businesses to track user behavior and engagement in real time. This feature aids in making informed decisions and strategies.User-Friendly Interface
The platform has an intuitive and user-friendly interface that simplifies campaign setup and management, making it accessible even for non-technical users.Multichannel Targeting
CleverTap supports multichannel targeting, enabling businesses to reach their audience through various digital channels such as email, SMS, and app notifications.Cost-Effectiveness
Compared to other similar platforms, CleverTap offers a more affordable solution with a wide range of features at a lower cost, making it a startup-friendly choice.Advanced AI and Automation
CleverTap leverages advanced AI, segmentation, and automation to supercharge email campaigns and other marketing efforts. It helps in delivering highly relevant messages, boosting engagement and retention.Strong Customer Support
The platform is known for its consistent and high-quality customer support, which is highly valued by users.Disadvantages of CleverTap
While CleverTap offers several benefits, there are also some notable drawbacks:Flaws in the New UI
Some users have reported issues with the new UI, including the inability to modify or delete webhooks once added, and the lack of visibility and search options for webhook names.Missing FCM Tokens and Lack of Web Support
There have been reports of missing FCM tokens for some users and a lack of support for web applications, which can limit its functionality.Limited WhatsApp Integration
CleverTap does not integrate with WhatsApp, which can limit its reach and engagement capabilities.Scalability Challenges
The platform can face scalability issues, particularly when dealing with large amounts of data. This can lead to performance lags and poor responsiveness during high-volume periods.Basic Email Templates
CleverTap’s email templates are quite basic compared to other solutions, and the journey builder does not have all AI capabilities fully integrated.High Pricing for Some Users
While generally cost-effective, CleverTap’s pricing model can be steep and unclear, especially for startups managing tight budgets. Overall, CleverTap is a powerful tool for user engagement and real-time analytics, but it has some limitations that users should be aware of, particularly in terms of scalability and certain feature gaps. CleverTap - Comparison with Competitors
CleverTap’s Unique Features
- Comprehensive Data Analytics: CleverTap stands out with its proprietary database, TesseractDB, which can analyze over 2,000 data points per user each month. This capability provides deep insights into customer behavior and trends, supporting hyper-personalized campaigns.
- AI-Driven Segmentation: CleverTap uses AI-driven analytics to segment users, allowing marketers to target specific audiences with timely and relevant messages. This feature is crucial for engaging customers at the optimal moment.
- Omnichannel Campaign Automation: CleverTap facilitates unified customer experiences by integrating people, processes, and technology across multiple channels, including email, SMS, and push notifications. This holistic approach enhances customer satisfaction and drives business growth.
- Intuitive Interface: Unlike some competitors, CleverTap is known for its intuitive interface, which simplifies campaign management and makes it accessible for teams of all sizes.
Potential Alternatives and Their Unique Features
WebEngage
- Data Integration and Personalized Messaging: WebEngage helps businesses integrate customer data from various sources and deliver targeted campaigns. However, it lacks features like AI content suggestions and has slow performance issues when creating new segments.
- Limitations: Users report missing features and performance issues, making CleverTap a more comprehensive alternative.
MoEngage
- Customer-Centric AI Insights: MoEngage offers AI-driven insights on customer journeys, behavior, and preferences. It provides omnichannel communication and AI-powered campaign optimization. MoEngage is known for its easy-to-navigate platform and quick customer support, but it can become expensive as the business grows.
- Custom Add-ons: MoEngage offers custom add-ons to support various growth cycles, making it flexible for different business needs.
Braze
- Advanced Analytics and Reporting: Braze is a marketing platform that enhances customer engagement through individualized messaging and harmonized communication channels. It offers real-time data analysis and personalized interactions. However, users find the initial configuration challenging and report limitations in reporting and dashboard functionality.
- Cross-Channel Engagement: Braze is strong in delivering personalized experiences across different channels, but it may require technical expertise for integration with other platforms or CRMs.
Insider
- AI-Powered Insights and Omnichannel Capabilities: Insider combines AI-powered insights with seamless omnichannel capabilities to deliver personalized, data-driven experiences. It helps brands connect with customers in meaningful ways but has limitations such as a difficult learning curve and challenges integrating with legacy systems.
- Predictive Behaviors: Insider enables businesses to predict future customer behaviors and automate tailored marketing journeys from a single interface.
Emarsys
- Meaningful Interactions and Advanced Segmentation: Emarsys focuses on creating meaningful interactions through data-driven insights and advanced segmentation. It integrates various channels, including email, SMS, social media, and the web. However, users find limited options in personalizing email templates and workflows, and there are gaps in support response times for complex issues.
- Cohesive Strategy: Emarsys ensures a cohesive strategy across different touchpoints, but the interface may be less intuitive, requiring a learning curve for new users.
Klaviyo
- E-commerce Focus and Advanced Segmentation: Klaviyo is specifically designed for e-commerce businesses, leveraging customer data to power highly personalized email, SMS, and in-app messaging campaigns. It has a user-friendly interface and robust segmentation capabilities but can become expensive as the contact list grows. Customer support can also be less responsive.
- Seamless Integration: Klaviyo integrates well with popular e-commerce platforms like Shopify, making it a strong choice for e-commerce businesses.
Netcore Cloud
- All-in-One Marketing Ecosystem: Netcore Cloud stands out as a one-vendor ecosystem, integrating multiple tools like email, WhatsApp, and analytics into one platform. It offers a unified dashboard, improved data accuracy, and seamless event triggers. Netcore’s Customer Data Platform (CDP) unifies data from multiple sources, enabling hyper-personalized experiences.
- AI Twins: Netcore’s AI Twins feature allows testing campaign performance without sending it to the real customer base, predicting results more accurately.
Conclusion
Each of these platforms has unique strengths and limitations. CleverTap excels in its comprehensive approach to data analytics and customer journey optimization, making it a strong choice for businesses seeking deep insights and personalized marketing. However, depending on specific business needs, alternatives like MoEngage, Braze, Insider, Emarsys, Klaviyo, and Netcore Cloud may offer better fits due to their specialized features and integrations. When choosing a platform, it’s crucial to consider factors such as data integration, AI-driven insights, omnichannel capabilities, and the ease of use of the interface.
CleverTap - Frequently Asked Questions
Here are some frequently asked questions about CleverTap, along with detailed responses to each:
What is CleverTap and what does it do?
CleverTap is an all-in-one customer engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. It is used to increase Customer Lifetime Value through omni-channel customer engagement, product and marketing analytics, and AI-driven personalization.What are the key features of CleverTap?
CleverTap offers several key features, including:- Campaigns: Push notifications, customization, scheduling, retargeting, segmentation, and triggered notifications.
- Marketing Operations: Data collection, customer insights, and multi-user access.
- Campaign Activity: Campaign insights, reports and dashboards, campaign stickiness, and multichannel tracking.
- Analytics: Campaign performance analysis.
- Optimization: Personalization of messages and campaigns.
- Cross-Channel Notification Management: In-app notifications, push notifications, SMS, and app inbox messages.
How does CleverTap use AI in its operations?
CleverTap leverages AI and machine learning to enhance various aspects of customer engagement. It can predict churn, identify segments of users likely to convert, deliver personalized recommendations, and optimize the timing of messages. AI is also used in email marketing to automate segmentation, personalize content, and optimize email campaigns.What types of notifications and messages can be sent through CleverTap?
CleverTap allows you to send a variety of notifications, including push notifications, in-app notifications, SMS, app inbox messages, and email campaigns. These notifications can be customized and scheduled to be delivered at the optimal time for maximum impact.How does CleverTap handle user segmentation?
CleverTap enables user segmentation based on various criteria such as demographics, interactions, platform visits, and user behavior. This segmentation is refined by AI, which analyzes numerous data points to create highly targeted and personalized campaigns.What are the pricing options for CleverTap?
CleverTap offers several pricing plans, including Essentials plans for startups with different tiers of Monthly Active Users (MAU), such as 5,000, 20,000, and 40,000 MAU. There are also custom plans and datapoint plans, with costs varying based on the number of users and features required. Additionally, there are integration services and additional usage fees for exceeding the contracted MAU limits.Does CleverTap offer any free plans or trials?
No, CleverTap does not offer a free plan. However, you can book a demo to see how the platform works and to discuss your specific needs with their team.What kind of integrations does CleverTap support?
CleverTap supports integrations with various data sources, CRM systems, and marketing tools to ensure seamless data flow and efficient customer engagement. It also offers integration APIs and has a breadth of partner applications available for integration.How does CleverTap help with campaign management?
CleverTap provides tools for managing marketing campaigns across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. It allows you to create and optimize program assets, track program objectives, results, and costs to assess the program ROI.Can CleverTap be used for event and webinar marketing?
Yes, CleverTap streamlines the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. It integrates with online meeting tools like WebEx, Adobe Connect, and GoToWebinar.How does CleverTap handle analytics and reporting?
CleverTap provides comprehensive analytics and reporting features, including campaign performance analysis, reports and dashboards, and multichannel tracking. It also offers insights into user behavior and campaign stickiness to help optimize marketing strategies.