CreatorIQ - Detailed Review

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CreatorIQ - Detailed Review Contents

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CreatorIQ - Product Overview

Introduction to CreatorIQ

CreatorIQ is a sophisticated influencer marketing platform that leverages advanced AI technology to streamline and optimize influencer marketing campaigns. Here’s a brief overview of its primary function, target audience, and key features:

Primary Function

CreatorIQ is designed to unify and enhance influencer marketing strategies for brands and agencies. It integrates directly with social media APIs to analyze over one billion public social accounts, indexing more than 15 million creator accounts. This allows brands to discover, manage, and analyze influencer partnerships efficiently.

Target Audience

CreatorIQ primarily caters to large enterprises, brands, and agencies looking to leverage influencer marketing as part of their overall marketing strategy. Its customer base includes companies with a range of employee sizes, but it is most prevalent among those with 100-249 employees. The platform is widely used in the United States, with smaller user bases in Germany and France.

Key Features

Influencer Discovery

CreatorIQ uses AI-powered analytics and semantic search to identify highly relevant influencers. It can surface brand mentions and refine search queries by content aesthetics, ensuring that brands find the right creators for their campaigns.

Campaign Management

The platform offers comprehensive tools for managing influencer campaigns, including setting objectives, tracking progress, and measuring results. It supports direct influencer outreach via email or Instagram DM, enhancing communication and collaboration.

Performance Analytics and Reporting

CreatorIQ provides customizable reporting and analytics, enabling brands to generate detailed insights and measure the effectiveness of their campaigns. The platform offers real-time data and dynamic reports that can be shared across teams and exported to various systems.

Integration with Social Media Platforms

CreatorIQ supports a wide range of social media platforms, including Instagram, YouTube, TikTok, Facebook, and Pinterest. This extensive coverage allows brands to reach and engage their audience across multiple channels effectively.

Team Collaboration

The platform features robust team collaboration tools, enabling multiple team members to work together on campaigns. This includes managing influencers, sharing insights, and ensuring everyone is aligned on campaign objectives and progress.

Data Security and Compliance

CreatorIQ prioritizes data security, complying with industry standards and regulations to ensure the confidentiality and integrity of user information.

Unified Platform

Unlike fragmented solutions, CreatorIQ offers a unified platform for all influencer marketing needs, streamlining the process for users and ensuring consistency across campaigns.

By combining these features, CreatorIQ empowers brands to execute impactful influencer marketing strategies efficiently and effectively.

CreatorIQ - User Interface and Experience

User Interface Overview

The user interface of CreatorIQ is crafted with a strong focus on ease of use, simplicity, and performance, making it an intuitive and efficient tool for marketing professionals.

Ease of Use

CreatorIQ has recently launched a new, modern version of its platform, known as the New CreatorIQ Experience. This overhaul emphasizes simplicity, usability, and performance. The interface is designed to be user-friendly, with upgraded user-facing elements that deliver easier navigation and better readability. This ensures that users can quickly and easily manage their creator marketing campaigns without facing unnecessary hurdles.

User Experience

The platform’s user experience is significantly enhanced through several key features. For instance, the search and filtering capabilities within the Discovery section have been improved to be more intuitive and crystal clear. This allows users to master creator searches from the start, making the process of finding the right creators much smoother. Additionally, data performance within Discovery has been retooled to yield the strongest and most relevant results from both text and image criteria, ensuring a better overall discovery experience.

Streamlined Workflows

CreatorIQ streamlines the entire workflow of creator-driven campaigns, from initial discovery to measurement and reporting. This seamless process enhances efficiency and effectiveness, allowing users to centralize creator data, streamline global collaboration, and drive business impact with a unified platform.

Brand Safety and Automation

The platform also incorporates automated content and data collection, which connects to the entire business ecosystem. This includes custom brand safety features where users can set up keywords based on their vetting rules and run brand safety checks to automatically flag creator content. This ensures a safe environment for brand collaborations and makes the user experience more secure and reliable.

User-Centric Design

CreatorIQ’s approach to user experience is heavily influenced by user behavior on social media platforms. The platform is designed to work similarly to other familiar platforms, adhering to Jakob’s Law of UX. This consistency makes it easier for users to adapt and use the platform effectively. Moreover, the emphasis on UX/UI improvements is backed by data showing that better customer experiences can significantly boost key performance indicators (KPIs), such as conversion lifts.

Conclusion

Overall, CreatorIQ’s user interface is designed to be intuitive, efficient, and user-centric, making it a valuable tool for marketing professionals looking to manage and optimize their creator marketing campaigns effectively.

CreatorIQ - Key Features and Functionality

CreatorIQ Overview

CreatorIQ is a comprehensive influencer marketing platform that leverages AI and data-driven insights to facilitate efficient and effective creator marketing campaigns. Here are the main features and how they work:

AI-Powered Creator Discovery

CreatorIQ uses AI to streamline the process of finding the right influencers. This feature analyzes over one billion public social accounts and indexes millions of creator accounts, allowing brands to surface relevant content and creators up to 3x faster. This AI-driven discovery ensures highly relevant and comprehensive influencer matches, saving time and effort in the recruitment process.

Unified Program Management

The platform offers a unified program management system that centralizes creator data, streamlines global collaboration, and drives business impact. This unified platform empowers teams, campaigns, and workflows at every level, making it easier to manage large-scale programs involving multiple brands, markets, and users. It provides standardized measurement, traceable workflows, and centralized information, ensuring clear delineation between teams for localized and specific work.

Actionable Reporting & Insights

CreatorIQ provides centralized program reporting and competitive benchmarking, enabling brands to turn insights into action. The platform offers customizable reporting and analytics, allowing brands to generate detailed insights and measure the effectiveness of their influencer marketing campaigns in real-time. These tools facilitate informed decision-making and can be easily shared across teams and exported to various systems.

Enterprise Integrations & Workflows

The platform integrates seamlessly with the tools and platforms brands already use, ensuring efficiency and innovation. This integration allows for the automation of content and data collection, connecting it to the entire business ecosystem. This feature helps in maintaining a cohesive and efficient workflow, avoiding siloed operations.

Influencer CRM and Relationship Management

CreatorIQ includes a robust Influencer CRM that facilitates the management of influencer relationships. This tool helps brands maintain organized and effective communication with influencers, tracking interactions and campaign progress seamlessly. Brands can initiate and manage influencer engagements directly within the platform via email or Instagram DM, enhancing the efficiency of communication and collaboration.

Automated Content and Data Collection

The platform automates content and data collection, ensuring always-on brand safety at every step. This automation connects to the entire business ecosystem, providing actionable data to empower smarter decision-making and better results. AI models can be trained to serve better results based on past campaigns, refining approaches over time.

Scalable Creator Marketing

CreatorIQ is built to handle large-scale creator marketing programs. It supports thousands of creators and hundreds of thousands of posts, making it suitable for brands operating in multiple markets and divisions. The platform ensures standardized measurement, traceable workflows, and centralized information, making it scalable for global operations.

Social Media Coverage

The platform supports a wide range of social media platforms including Instagram, YouTube, TikTok, Facebook, and Pinterest. This extensive coverage allows brands to reach and engage their audience across multiple channels effectively, making it versatile for diverse social media marketing campaigns.

Conclusion

By integrating these features, CreatorIQ helps brands maximize the impact of their creator marketing efforts, ensuring safe, smart, seamless, and scalable operations.

CreatorIQ - Performance and Accuracy

Performance and Accuracy of CreatorIQ

CreatorIQ is a highly regarded influencer marketing platform that leverages advanced AI technology to enhance the accuracy and effectiveness of influencer marketing campaigns.

Key Strengths

Influencer Discovery and Authentication: CreatorIQ’s AI analyzes over one billion public social accounts and indexes more than 15 million creator accounts, ensuring highly relevant and comprehensive influencer matches. This process helps in identifying genuine influencers and avoiding follower fraud and inflated reach metrics.
Engagement and Reach Predictions: The platform’s AI can accurately predict the reach and engagement of an influencer’s content by analyzing various aspects such as images, locations, mentions, and emojis, not just keywords in bios or captions. This leads to more reliable information about an influencer’s audience and engagement.
Integrity Quotient: CreatorIQ assigns an “Integrity Quotient” to each influencer, which helps brands assess the authenticity of an influencer’s audience, ensuring that partnerships are with genuine and trustworthy creators.

Reporting and Analytics

Centralized Program Reporting: The platform offers centralized program reporting and competitive benchmarking, providing actionable insights that help brands make better decisions. The reports are customizable and can be easily shared across teams and exported to various systems.
Real-Time Data: CreatorIQ provides real-time data analytics, enabling brands to measure the effectiveness of their campaigns and optimize their strategies accordingly.

Limitations and Areas for Improvement

Usability: Some users have reported that the platform can be slightly difficult to use, particularly in collecting results from Instagram stories. This limitation can make it harder to track the success of campaigns.
Campaign-Level Communications: There have been issues with communications at the campaign level, where past communications can get lost. Users have suggested a need for a better system to track all past communications at the creator level.
Performance Issues: Occasional performance issues have been reported, which can disrupt the user experience and hinder the efficiency of managing campaigns.
Customization: Some users find the level of customization available in CreatorIQ to be limited, depending on their specific campaign needs. This can make it challenging to tailor reports and campaign setups to unique requirements.
Profile Authentication: The process of creators authenticating their profiles with CreatorIQ can be time-consuming and cumbersome, although it is necessary for ensuring authenticity.

Conclusion

CreatorIQ is a powerful tool for influencer marketing, offering advanced AI-driven features that enhance the accuracy and effectiveness of campaigns. While it excels in influencer discovery, campaign management, and data analytics, there are areas where it can improve, such as usability, campaign-level communications, and customization options. Addressing these limitations will help CreatorIQ continue to provide high-value services to brands and influencers.

CreatorIQ - Pricing and Plans

The Pricing Structure of CreatorIQ

The pricing structure of CreatorIQ, an AI-driven influencer marketing platform, is not publicly disclosed in a straightforward manner, but here are some key points based on available information:

Customized Pricing

CreatorIQ does not follow a standard, publicly available pricing model. Instead, it uses a pricing request model where potential users need to provide contact information, and a platform specialist will contact them to discuss pricing details. This approach allows CreatorIQ to provide detailed information and recommendations based on the specific needs of each company.

Starting Costs

While the exact pricing varies, it is reported that plans typically start at $2,350 per month, with an annual commitment. This translates to an annual cost of $28,200.

No Free Version

CreatorIQ does not offer a free version of its software. However, it does provide a free trial period that gives full access to the platform’s core capabilities, allowing businesses to evaluate the platform before committing to a subscription.

Features Across Plans

Regardless of the specific pricing tier, CreatorIQ offers a range of features, including:

Influencer Search and Discovery: Using AI to find influencers based on metrics like total followers, related interest areas, and connections.
Campaign Management: Tools for managing and optimizing influencer marketing campaigns.
Payment Tracking: Facilitating payments to influencers in 190 countries and 120 currencies through global ACH, PayPal, or wire transfer.
Product Seeding: Capabilities to send products to influencers for promotion.
Detailed Reporting and Analytics: Providing insights into campaign performance, content attribution, and ROI.

Commitment

CreatorIQ typically requires an annual commitment, which can be a significant investment and may not offer the flexibility that some businesses need as their marketing strategies and budgets evolve.

CreatorIQ - Integration and Compatibility

CreatorIQ Overview

CreatorIQ is designed to integrate seamlessly with various tools and platforms, ensuring compatibility and efficiency in your marketing operations.

Enterprise Integrations

CreatorIQ allows you to integrate your creator marketing program data with the tools and platforms you already use. This ensures that your marketing efforts are not isolated but rather part of a cohesive business ecosystem. The platform supports enterprise integrations, enabling you to connect with your existing systems, which helps in driving efficiency and innovation.

Unified Program Management

The platform centralizes creator data and streamlines global collaboration, making it easier to manage multiple campaigns and workflows. This unified approach helps in integrating different aspects of your marketing program, ensuring that all teams and campaigns are aligned and working efficiently.

Actionable Reporting & Insights

CreatorIQ provides centralized program reporting and competitive benchmarking, which can be integrated with other analytics tools you use. This integration allows for better intelligence and decision-making, as you can compare and analyze data from multiple sources in one place.

Compatibility Across Platforms

The platform is built to be compatible with various devices and platforms, ensuring that you can manage your creator marketing programs from anywhere. This compatibility is crucial for teams that work across different locations and devices, as it maintains consistency and accessibility.

Security, Compatibility, and Compliance

CreatorIQ is backed by industry-leading partners to guarantee security, compatibility, and compliance. This ensures that the integrations are secure and compliant with industry standards, reducing the risk of data breaches or other security issues.

Conclusion

In summary, CreatorIQ is engineered to integrate smoothly with other tools and platforms, ensuring that your marketing operations are streamlined, efficient, and secure. This compatibility and integration capability make it a versatile and reliable choice for managing creator marketing programs.

CreatorIQ - Customer Support and Resources

CreatorIQ Customer Support

CreatorIQ, a comprehensive creator marketing platform, offers several customer support options and additional resources to ensure users can effectively utilize their tools.

Customer Support Centers

CreatorIQ provides two dedicated support centers:

Brand Support Center: This is for customers who need assistance with their brand-related inquiries and issues.
Creator Support Center: This center is specifically for creators looking for help with their accounts and campaigns.

Additional Resources

Webinars and Educational Content

CreatorIQ hosts webinars and provides educational resources, such as the “TikTok Data and Campaign Management” webinar. This webinar includes recordings, articles, and creator-facing resources that help users leverage first-party TikTok audience data and campaign codes effectively.

Community Engagement

Users can engage with the CreatorIQ community through various opportunities. This includes participating in events led by industry leaders, nominating podcast guests, and collaborating with fellow power users. These interactions help in sharing successes and learning from others in the industry.

Press Inquiries

For journalists or partners looking to collaborate on press opportunities, CreatorIQ provides a channel for press inquiries. This allows for interviews with the team or citing their data for articles.

Coffee & Conversations

Users can request one-on-one meetings with CreatorIQ leadership to discuss anything from creator marketing strategies to program ideas. This provides an opportunity for expert guidance directly from the team.

Platform Features and Support

CreatorIQ’s platform itself is designed to be user-friendly and efficient. It includes features like unified program management, actionable reporting, and enterprise integrations, which help centralize data, streamline collaboration, and drive business impact. These features are supported by the platform’s resources and support centers. By offering these support options and resources, CreatorIQ ensures that its users have the necessary tools and assistance to maximize the impact of their creator marketing programs.

CreatorIQ - Pros and Cons

Pros of CreatorIQ

Comprehensive Influencer Discovery

CreatorIQ uses AI technology to analyze over one billion public social accounts and index more than 15 million creator accounts, making influencer discovery highly relevant and efficient. The platform’s semantic search and content-first discovery capabilities allow for simple and effective searches without the need for complex Boolean statements.

Unified Program Management

The platform centralizes creator data, streamlines global collaboration, and drives business impact through a unified platform. This helps manage campaigns, track progress, and measure results seamlessly.

Actionable Reporting and Insights

CreatorIQ provides centralized program reporting and competitive benchmarking, enabling brands to generate detailed insights and measure the effectiveness of their influencer marketing campaigns. The customizable reporting and analytics tools offer real-time data and dynamic reports that can be easily shared across teams.

Efficient Campaign Management

The platform supports setting objectives, tracking progress, and measuring results, ensuring that campaigns are executed smoothly. It also facilitates direct influencer outreach via email or Instagram DM, enhancing communication and collaboration efficiency.

Team Collaboration

CreatorIQ allows multiple team members to work together on campaigns, managing influencers, sharing insights, and ensuring everyone is aligned on campaign objectives and progress. This collaborative environment streamlines workflow and enhances productivity.

Enterprise Integrations

The platform integrates seamlessly with the tools and platforms brands already use, driving efficiency and innovation by connecting program data with existing systems.

Cons of CreatorIQ

Data Management Issues

Some users have reported that the data management can be a bit messy, with influencer profiles not linked across platforms and some data being useless. This can create challenges in maintaining organized and accurate records.

Influencer Discovery Improvements Needed

While the influencer discovery tool is comprehensive, some users believe there is room for improvement to make it more intuitive and effective in identifying the best influencers for specific campaign needs.

Performance Issues

Occasional performance issues have been reported, which can disrupt the user experience and hinder the efficiency of managing campaigns.

Lack of Marketplace Feature

Users have noted the absence of a marketplace feature, which would be helpful for setting parameters and allowing influencers to apply, thus reducing significant outreach efforts.

By considering these points, you can get a clear picture of the strengths and weaknesses of CreatorIQ in the context of AI-driven marketing tools.

CreatorIQ - Comparison with Competitors

When comparing CreatorIQ to other AI-driven marketing tools in the influencer and creator marketing space, several key features and differences stand out.

Unique Features of CreatorIQ

AI-Powered Creator Discovery: CreatorIQ uses AI to surface the right content from the right creators 3x faster, which is a significant time-saver for brands looking to scale their creator marketing programs.
Unified Program Management: It centralizes creator data, streamlines global collaboration, and drives business impact through a unified platform. This includes user access controls, team structuring, and custom workflows, which are particularly beneficial for large-scale operations.
Actionable Reporting & Insights: CreatorIQ provides centralized program reporting and competitive benchmarking, allowing brands to make better decisions based on data-driven insights.
Enterprise Integrations & Workflows: The platform seamlessly integrates with existing tools and platforms, enhancing efficiency and innovation in marketing campaigns.

Potential Alternatives

Impact.com

Impact.com is another influencer marketing platform, but it lacks some of the features offered by CreatorIQ, such as Content Capture to track social media mentions and integrated eCommerce store capabilities. However, Impact.com might be more suitable for those looking for a different pricing structure, as its pricing is available on request.

AdCreative.ai and Other AI Marketing Tools

While AdCreative.ai is primarily focused on digital ad management and creative optimization, it does not offer the same level of influencer and creator management as CreatorIQ. AdCreative.ai excels in creating personalized and efficient advertising strategies, ad creatives, copy, and audiences, but it is more geared towards general digital advertising rather than influencer marketing.

HubSpot AI

HubSpot AI is an all-in-one marketing and sales platform that includes AI tools for various marketing tasks, such as campaign creation, CRM management, and content generation. However, it does not specialize in influencer and creator marketing like CreatorIQ. HubSpot AI is more versatile but may not offer the same depth in creator management and tracking.

Key Differences

Specialization: CreatorIQ is highly specialized in influencer and creator marketing, offering features like Content Capture and unified program management that are not found in more general AI marketing tools like AdCreative.ai or HubSpot AI.
Integration: CreatorIQ’s ability to integrate with eCommerce stores and its comprehensive team management features set it apart from alternatives like Impact.com.
Focus: While other tools like AdCreative.ai and HubSpot AI focus on broader marketing tasks such as ad creation and CRM management, CreatorIQ is specifically tailored for managing and scaling creator marketing programs.

Conclusion

In summary, CreatorIQ stands out for its specialized features in influencer and creator marketing, particularly in AI-powered creator discovery, unified program management, and actionable reporting. However, depending on the specific needs of a brand, alternatives like Impact.com or more general AI marketing tools might offer different advantages.

CreatorIQ - Frequently Asked Questions

Frequently Asked Questions about CreatorIQ

What is CreatorIQ?

CreatorIQ is a cloud-supported influencer marketing software that allows businesses of various sizes to manage influencer campaigns through a single portal. It combines data and workflows to help brands make better decisions and scale their creator marketing efforts globally.

How does CreatorIQ help in finding the right influencers?

CreatorIQ uses AI-powered discovery and smart recommendations to surface the right content from the right creators. The platform allows you to search for influencers using metrics like total followers, related interest areas, and connections. It also leverages previous campaign performance data to compare and discover new brand ambassadors.

What features does CreatorIQ offer for managing influencer campaigns?

CreatorIQ provides several key features, including influencer management campaigns, social media monitoring, payment tracking, and multiple-campaign management. It also offers centralized program reporting, competitive benchmarking, and automated workflow features for efficient collaboration and precise measurement.

How does CreatorIQ handle campaign reporting and insights?

CreatorIQ offers actionable reporting and insights through centralized program reporting and competitive benchmarking. This allows brands to turn insights into action and make better decisions based on the data provided. The platform also enables the creation of dynamic campaign dashboards and in-depth reports filled with actionable data.

What is the pricing model for CreatorIQ?

CreatorIQ uses a pricing request model rather than a discreet pricing model. You need to provide contact information, and a platform specialist will contact you to provide detailed pricing and package information. This model helps the specialists understand your team’s specific requirements and recommend the best pricing plan for your influencer marketing goals.

Does CreatorIQ support integrations with other tools and platforms?

Yes, CreatorIQ supports enterprise integrations and workflows, allowing you to seamlessly integrate your program data with the tools and platforms you already use. This helps drive efficiency and innovation by ensuring that your creator marketing program does not operate in a silo.

What are some common critiques or limitations of CreatorIQ?

Some users have noted that CreatorIQ can be slightly difficult to use, particularly in collecting results from Instagram stories. There are also limitations in campaign-level communications, as past communications can sometimes get lost. Additionally, CreatorIQ lacks features such as A/B testing, email management, multichannel marketing, and customer segmentation.

How does CreatorIQ compare to other influencer marketing platforms in terms of cost?

CreatorIQ is a high-end influencer marketing platform with a premium price point, starting at $2,350 per month with an annual commitment. In contrast, other platforms like Influencer Hero offer more affordable options, starting at $249 per month with no commitment.

Can CreatorIQ help in scaling creator marketing programs for large brands?

Yes, CreatorIQ is designed to help leading brands across multiple industries grow, manage, scale, and measure their creator programs. It provides a unified platform for centralizing creator data, streamlining global collaboration, and driving business impact through industry-leading measurement and insights.

How does CreatorIQ ensure the safety and scalability of creator marketing programs?

CreatorIQ emphasizes safety and scalability by offering AI-powered discovery, smart recommendations, and unified program management. This helps brands surface the right content from the right creators quickly and safely, while also centralizing operations and optimizing strategies on a global scale.

CreatorIQ - Conclusion and Recommendation

Final Assessment of CreatorIQ

CreatorIQ is a sophisticated influencer marketing platform that leverages advanced analytics, AI-driven tools, and seamless integrations to help brands and agencies optimize their marketing strategies. Here’s a detailed look at who would benefit most from using CreatorIQ and an overall recommendation.

Key Benefits and Features

Advanced Analytics and Reporting: CreatorIQ offers real-time analytics, customizable dashboards, and detailed reports on engagement metrics and ROI. This helps brands make informed decisions and track the performance of their influencer campaigns effectively.
Seamless Platform Integrations: The platform integrates smoothly with multiple platforms, including CRM systems, social media platforms, and third-party data sources. This ensures efficient workflow management and expanded capabilities for managing influencer campaigns.
Comprehensive Campaign Management: CreatorIQ provides automated campaign setup and tracking, influencer discovery and onboarding, and centralized content management and approval workflows. These features simplify and optimize every stage of influencer campaigns.

Target Audience

CreatorIQ is particularly beneficial for several key groups:

Brands: Large and medium-sized brands can leverage CreatorIQ to connect with a vast network of influencers across various social media platforms, reach a wider audience, and drive engagement. The platform’s advanced analytics and reporting features help brands optimize their campaigns and maximize their return on investment.
Marketing Agencies: Agencies that work with brands to develop and execute influencer marketing campaigns can use CreatorIQ to streamline their influencer selection process and track campaign performance. The platform’s collaboration and workflow features are especially valuable for agencies.
Influencers: Influencers looking to collaborate with brands and monetize their social media presence can benefit from CreatorIQ’s insights and analytics. The platform helps influencers optimize their partnerships and grow their following.

Recommendation

CreatorIQ is highly recommended for any brand or agency looking to enhance their influencer marketing strategies. Here are some key reasons:

Data-Driven Insights: CreatorIQ’s advanced analytics provide valuable insights that help brands identify the right influencers, understand audience demographics, and track campaign performance in real-time. This data-driven approach ensures that marketing efforts are targeted and effective.
Efficient Workflow Management: The platform’s seamless integrations and automated workflows streamline the influencer marketing process, making it easier to manage campaigns and collaborate with influencers.
Human Element in AI-Driven Marketing: CreatorIQ emphasizes the importance of authentic human relationships in creator marketing, even as AI-generated content becomes more prevalent. This approach ensures that campaigns remain engaging and authentic.

In summary, CreatorIQ is an invaluable tool for brands and agencies seeking to optimize their influencer marketing efforts. Its advanced analytics, seamless integrations, and comprehensive campaign management features make it a standout in the marketing tools AI-driven product category. If you are looking to enhance your influencer marketing strategies with data-driven insights and efficient workflow management, CreatorIQ is an excellent choice.