
Frase - Detailed Review
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Frase - Product Overview
Introduction to Frase
Frase is an AI-driven platform that revolutionizes the process of content creation and SEO optimization. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Frase is designed to streamline the entire content production process, from keyword identification and competitor research to crafting and optimizing the final draft. It integrates research, outlining, writing, and optimization into a single, user-friendly platform, making it easier for professionals to create high-quality, SEO-friendly content.Target Audience
Frase is beneficial for a range of professionals, including:SEO Professionals
It helps them get their content ranked higher on search engines by using the right keywords and SEO tactics.Content Strategists
It aids in planning and shaping content that meets business and marketing goals.Content Marketers and Writers
It simplifies the content creation process and ensures the content is both SEO-friendly and reader-friendly.Key Features
SERP Research and Competitor Analysis
Frase simplifies SEO with automated SERP analysis and competitor content research. It provides a visual dashboard of key SERP metrics such as word count, domain rating, and heading count, giving users insights into what makes top-ranking content successful.Content Briefs and Outlines
Frase can generate detailed content briefs and outlines in seconds, which include competitive analysis, keyword suggestions, and topic gaps. This speeds up the content planning phase significantly.AI-Powered Writing Assistance
The platform offers an AI writing assistant that suggests contextually relevant sentences and paragraphs, enhancing writing productivity. It also includes a paragraph rewriter and style transfer feature to adapt content tone and style for different audiences.Content Optimization
Frase includes a built-in editor that identifies topic gaps and other opportunities for improvement, providing precise recommendations to optimize content for better SEO performance. It also tracks content performance metrics to offer insights on engagement and areas for improvement.Question Research and Answer Engine
Frase identifies the questions your audience is asking through integrations with Google Search Console, Quora, Reddit, and other forums. It clusters these questions into groups and helps users create content that answers these queries, driving SEO and user engagement.Data Visualization and Analytics
The platform provides a user-friendly interface to visualize key metrics and track the impact of content. This helps users refine their strategies for maximum engagement and conversion. Overall, Frase is a comprehensive tool that simplifies and optimizes the content creation process, making it an essential asset for anyone involved in digital content marketing and SEO.
Frase - User Interface and Experience
User Interface Overview
The user interface of Frase.io is crafted to be user-friendly and efficient, making it accessible for both novice and experienced users.Interface Design
The interface is minimalistic and not overloaded with various options or settings, which makes it easy to use. After the 2.0 update, Frase.io adopted a simpler look, streamlining the dashboard and making it more intuitive.Ease of Use
Users have reported that Frase.io is very easy to use. The platform’s layout is straightforward, allowing users to quickly find and utilize its features. For example, creating a new document is as simple as clicking one of three buttons on the dashboard. The application also integrates well with other tools like Google Docs and offers a browser extension, adding to its versatility and ease of use.Key Features Access
Frase.io provides several key features that are easily accessible. For instance, the “Content Briefs” feature allows users to create and store custom AI prompts and establish consistent content creation workflows. This feature also includes collaboration tools, enabling teams to work together in the same workspace.SERP Visualizer and Competitor Analysis
The “SERP Visualizer” and “Competitive Analysis” tools are also user-friendly, providing in-depth competitor metrics such as domain, backlinks, and topic scores. These tools help users visualize their content strategy and optimize their content effectively.AI Tools
Frase.io offers a range of “AI Tools” that can be accessed via a dedicated section. These tools include options like “Attention Interest Desire Action” and “Problem, Agitate, Solution” marketing copies, among others. Users can easily input their requirements and generate content using these tools.Support and Resources
While Frase.io does not offer live customer support, it provides extensive resources such as crash courses, weekly webinars, a YouTube tutorial channel, and a help center with FAQs and guides. This ensures that users can find help when needed, even if it’s not through live support.Overall User Experience
The overall user experience is positive, with users praising the ease of use and the efficiency of the platform. It helps users cut down content creation time significantly by providing all the necessary information and tools to get started quickly. For example, users can enter a title and receive all the necessary information to start writing on that topic immediately.Conclusion
In summary, Frase.io’s user interface is designed to be easy to use, minimalistic, and highly functional, making it a valuable tool for content creators and SEO professionals.
Frase - Key Features and Functionality
Frase.io Overview
Frase.io is an AI-powered SEO content optimization platform that offers a range of features to enhance content creation, optimization, and analysis. Here are the main features and how they work:Content Brief Creation
Frase.io automatically generates content briefs that align with SEO best practices and target audience interests. This feature uses AI to analyze top-ranking pages for specific keywords, extracting valuable information such as titles, meta descriptions, and HTML content. This helps in creating comprehensive content briefs that guide the writing process.AI Writing Assistant
The AI writing assistant enhances writing productivity by suggesting contextually relevant sentences and paragraphs. This tool uses Natural Language Generation (NLG) to generate high-quality, optimized content that is engaging and aligned with the latest SEO practices.SEO Keyword Optimization
Frase.io analyzes text to ensure optimal keyword usage, helping to improve search engine rankings. The platform identifies semantic keywords related to the search query and integrates them into the content, making it more SEO-friendly.User Intent Identification
This feature identifies the intent behind search queries to tailor content that meets user needs effectively. By analyzing user intent, Frase.io helps in creating content that addresses the specific questions and needs of the target audience.Content Analytics
Frase.io provides a robust analytics dashboard that tracks content performance metrics, offering insights on engagement and areas for improvement. This helps users refine their content strategies for maximum engagement and conversion.Competitor Content Analysis
The platform offers tools to analyze competitors’ content strategies, identifying gaps in the market and strengths and weaknesses of their content. This analysis can be used to generate detailed reports and improve one’s own content strategy.Topic Clustering and Summarization
Frase.io automatically groups related content topics to streamline content creation and improve thematic relevance. It also includes an automated summarization feature that quickly condenses long articles into concise summaries, saving time and highlighting key points.Question Identification
The platform detects and lists common questions from the target audience, aiding in creating highly relevant FAQs. This feature helps in addressing user queries more effectively.Content Personalization
Frase.io offers suggestions for personalizing content based on user behavior and preferences to increase engagement. This feature helps in adapting the tone and style of the content to suit different audiences and platforms.Editorial Calendar Integration
The platform seamlessly integrates with editorial calendars to help plan and schedule content efficiently. This ensures that content is published consistently and aligns with the overall content strategy.Semantic Analysis and Discourse Analysis
Frase.io delves deep into the meaning and structure of text through semantic analysis and discourse analysis. These features provide insights into the content’s structure and how it conveys information, ensuring that the content is not only SEO-friendly but also engaging and informative.Paraphrasing and Style Transfer
The platform includes a paraphrasing tool that reframes existing content while maintaining the original intent, ideal for content repurposing and optimization. Additionally, the style transfer feature allows users to adapt the tone and style of their content to suit different audiences and platforms.SERP Analysis and URL Data Extraction
Frase.io integrates with other tools to analyze top-ranking pages for specific keywords, extracting valuable information such as titles, meta descriptions, HTML content, images, and links. This data is used to enrich generated content with updated SEO-optimized data, improving search engine rankings.Conclusion
These features collectively make Frase.io a powerful tool for digital marketers and content creators, helping them to create high-quality, SEO-optimized content efficiently.
Frase - Performance and Accuracy
Evaluating Frase in AI-Driven Content Optimization
Evaluating the performance and accuracy of Frase in the AI-driven content optimization category reveals a mixed bag of strengths and weaknesses.
Research and Optimization
Frase excels in its research capabilities, particularly in analyzing and condensing content from top search results. It saves time by providing key metrics such as word count, domain rating, and heading count, making it easier to create well-researched and SEO-optimized articles.
AI Writing
However, the AI writing aspect of Frase is where it falls short. The generated content is often described as boring, repetitive, and lengthy. It lacks the creativity and accuracy seen in other AI writing tools like Jasper AI. The content produced is similar to what you might get from the free version of ChatGPT, which is not sufficient for ranking well in search engines.
Customization and Control
Users have limited control over the length and quality of the generated content. For instance, the “shorten” feature, which is meant to simplify or break down content, does not work as effectively as in other AI writing tools. This lack of control results in lengthy outputs that may not be necessary.
Plagiarism Concerns
There are significant concerns regarding plagiarism. Tests have shown that Frase’s AI-generated content can have a high plagiarism rate, with one review indicating a 14% plagiarism score, which is far beyond what is considered acceptable.
User Interface and Glitches
The user interface sometimes experiences minor glitches, such as flickering screens or features getting stuck in progress mode. While these are not deal-breakers, they can be frustrating and indicate a need for further development.
Pricing and Value
Frase is relatively expensive, especially when considering the full toolset that includes both research and AI writing features. The cost can be as high as $80/month, with a limit of 30 documents per month. This pricing is particularly steep when compared to other tools that offer better AI generation and content optimization capabilities.
Areas for Improvement
- AI Writing Quality: Frase needs to improve the creativity and accuracy of its AI-generated content to compete with other tools.
- Customization: Providing more control over the length and quality of the generated content would be beneficial.
- Plagiarism: Addressing the high plagiarism rates is crucial to ensure the integrity of the content produced.
- User Interface: Smoothing out the minor glitches and improving the overall user experience would enhance usability.
Conclusion
In summary, while Frase is strong in research and optimization, it needs significant improvements in its AI writing capabilities, customization options, and plagiarism checks to be a top contender in the AI-driven content optimization category.

Frase - Pricing and Plans
Plans
Solo Plan
- Price: $14.99 per month, or $12.66 per month if paid annually.
- User Seats: 1 user seat.
- Content: Allows writing and optimizing up to 4 articles per month.
- Features: Basic access to Frase’s content optimization tools, including limited AI-generated content and SEO analysis.
Basic Plan
- Price: $44.99 per month, or $38.25 per month if paid annually.
- User Seats: 1 user seat (no additional users can be added, but documents can be shared via editable links).
- Content: 30 SEO documents per month, with unlimited in-editor AI Commands.
- Features:
- Unlimited in-editor AI writing and tools.
- Page tracking for 1 site (SEO analytics).
- WordPress integration.
- Unlimited document sharing via editable links.
Team Plan
- Price: $114.99 per month, or $97.75 per month if paid annually.
- User Seats: Includes 3 users (admin 2 additional users), with the option to add up to 9 users at $25 per month per extra user.
- Content: Unlimited SEO documents, with unlimited in-editor AI Commands.
- Features:
- Unlimited in-editor AI writing and tools.
- Page tracking for unlimited sites (SEO analytics).
- WordPress integration.
- Unlimited document sharing via editable links.
Enterprise Plan
- For teams needing more than 9 users, Frase offers an Enterprise plan. Details are available upon contacting the Frase team directly.
Pro Add-On
- An optional Pro Add-On is available for purchase, providing deeper SEO insights and capabilities, including 30 articles/month via the AI Wizard. This can be added to any of the above plans.
Free Trial
- Frase offers a 5-day free trial for $1, allowing users to explore its core features such as SERP analysis, content brief generation, topic research, content optimization suggestions, and AI writing assistance. However, this trial has limitations, including a 5 new document limit, limited AI word generation, and no access to advanced features like API integration.
Discounts
- Frase provides discounts for annual subscriptions:
- Solo plan: Save 16% ($36/year)
- Basic plan: Save 15% ($84/year)
- Team plan: Save 15% ($216/year).

Frase - Integration and Compatibility
Frase.io Overview
Frase.io, an AI-driven content optimization tool, offers several integrations and ensures compatibility across various platforms and devices, making it a versatile option for content creators.
Integrations
Frase.io integrates with several popular tools to streamline your content creation process:
Google Search Console
This integration allows you to pull in your search console data, providing insights into content opportunities, impressions, clicks, top-ranking pages, and average CTR. This helps in optimizing your content based on real performance metrics.
Google Docs Add-On
You can install the Frase add-on in Google Docs, enabling you to see your topic score and competitor content directly within your document. This integration is particularly useful for those who work extensively in Google Docs.
WordPress Plugin
Frase.io offers a WordPress plugin that integrates with the Gutenberg editor, allowing you to see topic scores and optimize your content directly within WordPress. You need to generate a share document from Frase to use this feature.
HubSpot CRM Integration
This integration enables you to use Frase’s content optimization features to send automated messages to contacts based on Frase’s answers, which can be useful for support automation.
Compatibility
Frase.io is designed to be compatible with a wide range of devices and operating systems, ensuring you can use it across different platforms:
Desktop
Frase.io works on all modern desktop devices, supporting browsers like Firefox, Edge, Chrome, and Opera.
Mobile
While there is no specific mention of mobile device compatibility for Frase.io, given its web-based nature, it should be accessible on modern smartphones and tablets through supported browsers.
Operating Systems
Although there is no detailed information on specific OS compatibility for Frase.io, it is reasonable to assume it works on recent versions of Windows, macOS, and mobile operating systems, given its web-based interface.
Conclusion
In summary, Frase.io integrates seamlessly with key tools like Google Search Console, Google Docs, and WordPress, and is likely compatible with a broad range of modern devices and operating systems, making it a flexible and accessible tool for content optimization and AI-driven content creation.

Frase - Customer Support and Resources
Customer Support
- Frase has a dedicated customer support team that is available to assist users. You can submit a ticket through their website to get help with any issues or questions you have about using the tool.
- For immediate assistance, you can contact Frase’s customer service via phone at (857) 492-6333.
Sales Demo
- If you are interested in learning more about Frase or need a demonstration of its features, you can schedule a 1:1 demo with their sales team. This can help you understand how Frase can meet your specific needs.
Help Center
- Although the specific details of a help center are not provided on the Frase website, it is common for such tools to have a help center or FAQ section where users can find answers to common questions and troubleshooting tips. If such a resource is available, it would typically be accessible through the Frase website.
Community Resources
- Frase benefits from a community-driven approach, with hundreds of AI tools and templates created by the Frase community. This community involvement can provide additional resources and support as users can share and learn from each other’s experiences.
AI Tool Features
- Frase offers several features that can be considered as part of its support ecosystem. For example, the research panel provides insights from top SERP results, helping users create well-informed content. The tool also includes features like the SERP Visualizer, which gives in-depth competitor metrics, and an automated content brief generator, all of which can aid in content creation and strategy.
By leveraging these resources, users can get the support they need to effectively use Frase’s AI tools for content writing and optimization.

Frase - Pros and Cons
Pros of Frase
Frase offers several significant advantages that make it a valuable tool for content creators, SEO specialists, and digital agencies:Advanced AI Capabilities
Frase leverages advanced AI to analyze and optimize content, providing comprehensive content research and SEO tools. It helps in generating high-quality, SEO-optimized content quickly and efficiently.User-Friendly Interface
Despite some initial learning curve, Frase is known for its user-friendly interface and easy navigation, making it accessible for a wide range of users.Content Brief Creation
Frase can generate detailed and actionable content briefs in just a few seconds, including competitive analysis, keyword suggestions, and outline creation. This significantly reduces the time required for content planning.SEO Optimization
The tool provides real-time content analysis and suggestions to optimize articles for search engines. It scores content based on its SEO potential and offers guidelines for improvement.Content Analytics
Frase includes a robust analytics dashboard that tracks content performance metrics, providing insights on engagement and areas for improvement.Competitor Analysis
Frase offers tools to analyze competitors’ content strategies, identifying gaps in the market and helping users create more effective content.Efficient Workflow
The platform integrates seamlessly with various content management systems and editorial calendars, streamlining the content creation and scheduling process.Customer Support and Updates
Frase provides effective customer support and regularly updates its features, ensuring users have access to the latest tools and resources.Cons of Frase
While Frase offers many benefits, there are also some notable drawbacks:Steep Learning Curve
New users may find the interface and features complex, requiring significant time to master.Limited Language Support
Frase primarily supports English, which can be a barrier for non-English speaking users.High Subscription Cost
The pricing plans for Frase can be expensive for small businesses or individual users on a tight budget.Integration Limitations
While Frase integrates with some platforms, it may not support all the tools or services that users currently utilize.Dependency on Internet Connectivity
All features of Frase require internet connectivity, which can be a limitation in certain situations.Limited Customization Options
Some users have noted that Frase has limited customization options, which might not cater to all specific needs. By considering these pros and cons, users can make an informed decision about whether Frase aligns with their content creation and SEO needs.
Frase - Comparison with Competitors
When Comparing Frase with Other AI-Driven Content Optimization Tools
Frase.io
Frase.io is a comprehensive content creation and optimization tool that leverages AI to streamline the content strategy process. Here are some of its standout features:
- Content Brief Creation: Automatically generates detailed and actionable content briefs, including competitive analysis, keyword suggestions, and outlines.
- AI Writing Assistant: Enhances writing productivity by suggesting contextually relevant sentences and paragraphs, and can produce full-length, SEO-optimized articles.
- SEO Keyword Optimization: Analyzes text to ensure optimal keyword usage and improves search engine rankings.
- Competitor Content Analysis: Offers tools to analyze competitors’ content strategies and identify gaps in the market.
- Content Analytics: Tracks content performance metrics to provide insights on engagement and areas for improvement.
However, Frase.io has some limitations, such as a steep learning curve, limited language support (primarily English), high subscription costs, and integration limitations.
Clearscope
Clearscope is another prominent AI-powered content optimization platform that differs from Frase in several ways:
- Advanced SEO Optimization: Clearscope focuses more on precision SEO optimization, offering advanced content grading and recommendations. It integrates seamlessly with tools like Google Docs and WordPress, which can be more user-friendly for beginners.
- Limited AI Writing Capabilities: Unlike Frase, Clearscope has limited AI-powered writing features, focusing more on optimization rather than generating full-length content.
- User Interface: Clearscope’s interface is clean and intuitive, making it easier for new users to adapt, whereas Frase’s interface can be complex.
- Customer Support: Clearscope is known for its exceptional customer support and comprehensive tutorials, although its pricing structure can be unclear and potentially more expensive.
Anyword
Anyword is an alternative that targets a different aspect of content creation:
- Sales-Driven Content: Anyword is ideal for eCommerce businesses and those seeking content to drive conversions and sales. It offers features like APIs, activity dashboards, collaboration tools, and predictive analytics.
- Content Creation: Unlike Frase, which focuses on SEO and content optimization, Anyword is geared more towards generating content that drives sales and conversions.
Writersonic
Writersonic is another tool with distinct features:
- High-Quality Content Generation: Writersonic is designed for generating high-quality content for various platforms and formats. It supports over 25 languages and offers a variety of templates, making it suitable for digital marketers and those with long-form content needs.
- Broader Language Support: Writersonic supports more languages than Frase, which is primarily English-focused.
Key Differences and Alternatives
- Focus: Frase is centered around SEO and content optimization, while Clearscope excels in advanced SEO optimization, Anyword in sales-driven content, and Writersonic in generating high-quality content across multiple formats and languages.
- AI Capabilities: Frase has extensive AI-powered writing capabilities, whereas Clearscope focuses more on optimization, and Anyword and Writersonic have different AI-driven features tailored to their specific use cases.
- User Interface and Support: Clearscope has a more user-friendly interface and strong customer support, while Frase’s interface can be complex for beginners. Anyword and Writersonic offer different support and interface experiences based on their specific features.
Choosing the Right Tool
When choosing between these tools, it’s crucial to consider your specific needs:
- For comprehensive content creation and SEO optimization, Frase might be the best choice.
- For precision SEO optimization and seamless integrations, Clearscope could be more suitable.
- For sales-driven content, Anyword is a better option.
- For generating high-quality content in multiple languages and formats, Writersonic might be ideal.

Frase - Frequently Asked Questions
What is Frase and what does it do?
Frase is an AI-driven platform that helps content marketers, SEO specialists, and digital agencies streamline their content creation and optimization processes. It uses advanced artificial intelligence to research, write, and optimize high-quality content that meets specific SEO requirements. Frase analyzes top-performing content, identifies key topics and keywords, and generates detailed content briefs and outlines to improve search engine rankings.What are the key features of Frase?
Key features of Frase include:- Content Brief Creation: Automatically generates detailed and actionable content briefs that align with SEO best practices and target audience interests.
- AI Writing Assistant: Enhances writing productivity by suggesting contextually relevant sentences and paragraphs.
- SEO Keyword Optimization: Analyzes text to ensure optimal keyword usage and improves search engine rankings.
- User Intent Identification: Identifies the intent behind search queries to tailor content that meets user needs effectively.
- Content Analytics: Tracks content performance metrics to provide insights on engagement and areas for improvement.
- Competitor Content Analysis: Offers tools to analyze competitors’ content strategies and identify market gaps.
How does Frase’s AI article writer work?
Frase’s AI article writer works by analyzing the top Google search results for your target search query. It generates an eye-catching title, creates relevant headings for the outline, and incorporates your list of topics into the article. The AI also sets a tone of voice to ensure the content sounds human and aligns with your brand. After generating the outline, Frase creates a high-quality, research-driven article in minutes, which can then be edited using Frase’s Editor.What are the pricing plans for Frase?
Frase offers several pricing plans:- Solo Plan: Designed for new projects, it includes 1 user seat, allows for writing and optimizing 4 articles per month, and generating 4,000 AI words per month, all for $14.99/month.
- Basic Plan: Suitable for organizations with a content plan and SEO goals, it includes 1 user seat, allows for writing and optimizing 30 articles per month, and generating 4,000 AI words per month, all for $44.99/month.
- Team Plan: Ideal for teams, it provides 3 user seats (with the option to add more for $25/month each), unlimited article writing and optimization, and the ability to generate 4,000 AI words per month, all for $114.99/month. There is also an Enterprise plan available for larger teams.
Does Frase support multiple languages?
Currently, Frase primarily supports English, which can be a barrier for non-English speaking users. There is no mention of support for other languages in the available resources.How does Frase help with competitor analysis?
Frase simplifies competitor analysis by providing an intuitive research panel that organizes essential data from top-ranking pages. It allows users to visualize key SERP metrics such as word count, domain rating, and heading count, giving insights into what makes competitors’ content successful. This helps users identify gaps in the market and develop a more effective content strategy.Can Frase integrate with other tools and platforms?
Frase integrates seamlessly with various content management systems, making it easy to implement changes directly from the platform. However, it may not support all the tools or services users currently utilize, which can be a limitation.What kind of content can be created using Frase?
Frase is designed to support diverse content creation needs, including blog posts, long-form articles, and web pages. It can generate a wide variety of content types, all optimized for SEO.Does Frase offer any free trial or demo?
Yes, Frase offers a 5-day free trial for $1, which can be canceled at any time. This allows users to try the platform before committing financially.What are some of the pros and cons of using Frase?
Pros include:- Automated content brief creation
- AI writing assistance
- SEO keyword optimization
- User intent identification
- Content analytics
- Competitor content analysis
- Steep learning curve
- Limited language support
- High subscription cost
- Integration limitations
How does Frase help in content personalization and engagement?
Frase offers suggestions for personalizing content based on user behavior and preferences to increase engagement. It also includes features like topic clustering, automated summarization, and question identification to create highly relevant FAQs and improve thematic relevance.
Frase - Conclusion and Recommendation
Final Assessment of Frase
Frase is a powerful AI-driven tool that significantly streamlines the content creation and optimization process, making it an invaluable asset for content marketers, SEO specialists, and digital agencies.Key Benefits
- Content Brief Creation: Frase automatically generates detailed and actionable content briefs in seconds, including competitive analysis, keyword suggestions, and outline creation. This feature is particularly useful for saving time in the initial stages of content production.
- SEO Optimization: The tool analyzes top-ranking pages and provides insights into what makes content successful, helping users optimize their articles for better search engine rankings. It also scores content based on its SEO potential and offers guidelines for improvement.
- Research and Outlining: Frase’s research panel simplifies the process of analyzing competitors’ content and identifying key topics, questions, and keywords. It generates well-structured content outlines and can even write sections of articles, although it may require some human touch for introductions and conclusions.
- Content Analytics: The platform offers a comprehensive analytics dashboard that tracks content performance metrics, helping users identify areas for improvement and refine their content strategies.
Who Would Benefit Most
Frase is highly beneficial for:- Content Marketers: Those looking to streamline their content strategies and ensure their content is SEO-friendly.
- SEO Specialists: Professionals who need detailed competitive analysis and keyword research to optimize their content.
- Digital Agencies: Agencies managing multiple clients and needing to produce high-quality, optimized content efficiently.
- Writers: Individuals who want to structure and research content quickly, and need assistance with writing and optimizing articles.
Pros and Cons
Pros
- Extremely easy to use, especially for generating content briefs and outlines.
- Provides SEO-optimized content based on top search results.
- Offers a user-friendly interface with seamless integrations with various content management systems and marketing platforms.
- Excellent for identifying user intent and generating questions based on search queries.
Cons
- Has a steep learning curve for new users.
- Limited language support, primarily catering to English-speaking users.
- High subscription cost, which can be a barrier for small businesses or individual users.
- May require human editing to correct minor grammatical errors and improve introductions and conclusions.