
Prowly - Detailed Review
News Tools

Prowly - Product Overview
Primary Function
Prowly is an all-in-one PR management platform that helps users create, distribute, and monitor press releases, as well as engage in targeted media outreach. It leverages AI to simplify the workflow, from ideation and drafting press releases to finding relevant journalists and sending pitches.Target Audience
Prowly is aimed at teams, agencies, and individual PR professionals. It is particularly useful for businesses that are starting out or those that haven’t had the time or opportunity to build their own media relationships and contact lists. The platform is popular among companies with 10-50 employees and revenues between $1 million and $10 million, primarily in the public relations, marketing, and information technology sectors.Key Features
Media Database
Prowly boasts an extensive media database with over 1 million contacts, including journalists and media professionals. This database is AI-powered, allowing users to find relevant media contacts based on keywords and content.Press Release Creation
The platform uses AI to assist in brainstorming and drafting press releases. Users can generate multiple story angles, answer simulated journalist questions to fill in key details, and refine their drafts with AI-driven editing suggestions.Hyper-Targeting
Prowly enables users to hyper-target their media outreach by providing detailed audience insights, including demographics, interests, and engagement metrics. This is achieved through its partnership with Semrush, ensuring reliable and up-to-date data.Pitching and Email Management
Users can send emails directly from the platform, with AI-generated subject lines, preview text, and email bodies that match the content of their press releases. However, it’s worth noting that the basic plan has limitations on the number of pitches that can be sent per month.Online Newsrooms
Prowly allows users to create customizable online newsrooms that are mobile-friendly, SEO-optimized, and integrated with multimedia elements. These newsrooms can be easily incorporated into a company’s website.Media and Social Media Monitoring
The platform offers monitoring capabilities for up to 10,000 online media mentions in the basic plan and up to 50,000 including social media mentions in the pro plan. This feature is crucial for crisis communications and staying ahead of potential PR issues. By combining these features, Prowly aims to make PR work more efficient, targeted, and effective for its users.
Prowly - User Interface and Experience
The User Interface of Prowly
The user interface of Prowly, particularly in its News Tools and AI-driven product category, is highly praised for its ease of use and intuitive design.
Ease of Use
Prowly’s interface is described as user-friendly, even for those who are new to PR software. The platform is designed to be straightforward, allowing users to quickly find what they need without getting lost in multiple pages. For instance, creating a new press release or analyzing performance metrics can be done directly from the main dashboard, making the workflow efficient and streamlined.
User Experience
Users have consistently highlighted the simplicity and clarity of Prowly’s interface. It is self-explanatory, whether you are a beginner or an experienced PR professional. The dashboard is clear and easy to navigate, with key features such as media database, media monitoring, and PR CRM all accessible with just a few clicks.
Key Features Accessibility
Prowly integrates several key features seamlessly into its interface. The media database, for example, allows users to access over one million media contacts worldwide, filter them based on various criteria, and create targeted lists. The media monitoring tool tracks press hits and social mentions using AI and advanced filters, providing valuable insights through charts and graphs.
Training and Support
Prowly also offers supportive training, which helps users get up and running quickly. The availability of one-on-one training and responsive customer support, even outside working hours, has been appreciated by many users.
Visual and Functional Appeal
The platform allows for the creation of visually attractive online newsrooms and press releases, which can be easily shared with journalists. This feature is particularly valued as it helps in presenting brand news in a modern and engaging way.
Analytics and Performance Tracking
Prowly’s interface includes comprehensive analytics tools that track email open and click rates, as well as the performance of PR campaigns. This allows users to gain deep insights into content consumption and engage with their audience more effectively.
Overall, Prowly’s user interface is praised for its simplicity, ease of use, and the comprehensive set of features it offers, making it an efficient and effective tool for PR professionals.

Prowly - Key Features and Functionality
Prowly Overview
Prowly is a comprehensive PR and media relations software that integrates AI in several key features to streamline and enhance public relations activities. Here are the main features and how they work:Media Database and Contact Management
Prowly offers a global media database with over 1 million contacts of journalists, bloggers, and influencers. This database allows users to identify and manage media opportunities and potential influencers effectively. The contact management feature enables users to filter, sort, and update contact records, ensuring that the right media contacts are targeted for each campaign.Press Release Creation
Prowly’s AI-driven press release creation tool simplifies the process of generating press releases. Users can type their key message and generate multiple angles and a first draft with a single click. The AI Assistant helps refine the draft by suggesting edits, tone adjustments, and ensuring the content aligns with the brand’s style and strategic goals.AI-Driven Storytelling and Ideation
The AI tool assists in ideation by suggesting new directions in storytelling, helping to make the message resonate with journalists and the target audience. It also simulates a conversation with a journalist, asking questions to fill in the blanks in the story, ensuring all newsworthy details are included.Online Newsroom
Prowly allows users to create a branded online newsroom, a centralized hub for all media opportunities and current news. This feature helps in presenting press releases and other PR content in a visually attractive and brand-consistent manner.Media Distribution and Outreach
The platform provides tools for distributing press releases to multiple media outlets and online channels. It also includes social media services to engage influencers and increase media contacts. The media distribution feature ensures optimal media exposure by giving visibility into multiple media channels.Analytics and Reporting
Prowly offers comprehensive analytics to measure and report on campaign results, such as views and clicks. The impact measurement feature assesses the full impact of campaigns, including individual influencer and media opportunity effectiveness. Custom reports and dashboards provide quick visualizations of relevant media coverage and analytics.Response Desk and Automation
The Response Desk feature automates responses to media inquiries, helping to manage and respond to media contacts efficiently. This automation ensures timely and professional communication with journalists and other media contacts.Team Collaboration and Version Control
Prowly supports team collaboration by providing visibility and tools for effective communication among team members. The version control feature helps establish a permissions workflow, allowing and restricting access to different company materials, ensuring smooth collaboration and version management.Integration and Customization
Prowly integrates seamlessly with various applications, including an API for custom integrations and compatibility with Zapier to connect with hundreds of other applications. This flexibility enhances its functionality and makes it a versatile tool for PR activities.Conclusion
In summary, Prowly’s AI-driven features significantly enhance the efficiency and effectiveness of public relations tasks, from creating and distributing press releases to managing media contacts and analyzing campaign impact. The integration of AI in these features helps users generate high-quality content, engage with journalists more effectively, and monitor the success of their PR campaigns.
Prowly - Performance and Accuracy
Performance
Prowly is praised for its ability to optimize workflow efficiency. It automates many PR tasks, such as task management, resource allocation, and data-driven decision making, allowing PR professionals to focus on more impactful activities like crafting compelling narratives and building media relationships. The platform’s AI Assistant is a significant performance booster, as it helps in brainstorming ideas, drafting professional press releases and pitches, and even suggests improvements to ensure clarity and engagement. This AI tool is specifically trained for PR writing, adhering to industry best practices and expert tips. Prowly also enhances performance by providing extensive media intelligence capabilities, including real-time analytics to track mentions and analyze coverage reports. This data helps in adjusting PR strategies promptly and informs future campaigns based on audience needs and media consumption habits.Accuracy
In terms of accuracy, Prowly offers several features that help ensure precise and reliable data. For instance, the platform integrates data from Semrush to provide detailed audience profiles, including interests, occupation, income distribution, and more. This integration allows for hyper-targeting of the media, making PR strategies more accurate and effective. The media monitoring module is another area where Prowly strives for accuracy. It includes monitoring sources like TikTok, YouTube, and partnerships with industry leaders like LexisNexis and TVEyes for print and broadcast monitoring. This comprehensive monitoring helps in tracking brand mentions accurately and setting up precise alerts to spot brand crises early. However, there are some limitations and areas for improvement. One notable issue is the accuracy of Prowly’s media database, which has been reported to be outdated and sometimes inaccurate. This can lead to email deliverability issues and even have email accounts flagged for spam.Limitations and Areas for Improvement
Media Database Accuracy
Prowly’s media database is known for not always being accurate or up-to-date, which can cause issues with email deliverability and spam flags.Pricing and Email Limits
Prowly is considered expensive, even on its basic plan, and has limitations on email sends, which can be restrictive for some users.Cancellation and Refunds
Users have reported difficulties in canceling their subscriptions and obtaining refunds, which can be a significant drawback.Future Improvements
Prowly is working on improving the accuracy of its media database and expanding its monitoring reach, particularly in the UK, which indicates ongoing efforts to address current limitations. In summary, while Prowly offers strong performance and accuracy in many areas, such as workflow automation, AI-driven content creation, and detailed media intelligence, it faces challenges with its media database accuracy and user experience related to pricing and subscription management.
Prowly - Pricing and Plans
Prowly Pricing Overview
Prowly, a PR software platform, offers a structured pricing system with several plans to cater to different needs and user profiles. Here’s a breakdown of their pricing and the features included in each plan:
Prowly Basic
Cost
$258 per month (billed annually) or $369 per month (billed monthly).
Features
- Contact Management: Store up to 500 contacts.
- Email Pitches: Send up to 1,000 emails (without automated follow-ups).
- Media Monitoring: Monitor up to 10,000 online mentions (excluding social media).
- Online Newsroom: Limited to 1 newsroom.
- Reporting: Not available in this plan.
- Users: Up to 2 users.
Who it’s for
Ideal for individual PR professionals rather than teams.
Prowly Pro
Cost
$589 per month (billed monthly).
Features
- Contact Management: Store up to 1,500 contacts.
- Email Pitches: Send up to 3,000 emails (with automated follow-ups).
- Media Monitoring: Monitor up to 50,000 online mentions (including social media).
- Online Newsroom: Limited to 1 newsroom.
- Reporting: Create reports for up to 5 brands.
- Users: Up to 2 users.
Who it’s for
Suitable for agencies and in-house teams with multiple projects.
Prowly Pro Annual
Cost
$416 per month (billed annually).
Features
- Contact Management: Store up to 2,000 contacts.
- Email Pitches: Send up to 5,000 emails (with automated follow-ups).
- Media Monitoring: Monitor up to 80,000 online mentions (including social media).
- Online Newsroom: Up to 3 newsrooms.
- Reporting: Create reports for up to 10 brands.
- Users: Up to 3 users.
Who it’s for
Also suitable for agencies and in-house teams, offering more resources at a lower cost compared to the monthly Pro plan.
Prowly Enterprise
Cost
Not publicly disclosed.
Features
Customizable plan for larger teams requiring more resources than what the Pro Annual plan offers.
Who it’s for
Larger companies needing bespoke solutions. You need to contact Prowly’s sales team for specific details and pricing.
Free Trial
Prowly offers a 7-day free trial of their Basic plan, allowing access to all the features in the Basic plan with limited access to reporting tools.
Each plan is designed to meet the varying needs of PR professionals, from individual practitioners to large teams and enterprises. The pricing structure is flexible, allowing users to choose between monthly and annual commitments, with discounts available for annual billing.

Prowly - Integration and Compatibility
Integrations with Other Tools
Prowly integrates with several applications to make PR activities more efficient. Some of the key integrations include:Key Integrations
- Google Analytics, Slack, Google Drive, Dropbox, and WordPress: These integrations help in tracking performance, collaborating with teams, and managing files and content effectively.
- CRM Systems: Prowly works with CRM software to manage relationships with journalists and influencers, ensuring personalized media relations.
- Zapier: This integration allows Prowly to connect with hundreds of other applications, further expanding its compatibility and utility.
Compatibility with PR Tools
Prowly complements tools like SEMrush by helping users measure the impact of their PR activities on search engine visibility, even though it does not integrate directly with SEMrush.Media and Analytics Tools
Prowly offers advanced media monitoring, allowing users to track mentions across various platforms, including social media, print publications, and broadcast channels. It also provides detailed analytics and performance reporting, which can be integrated with other tools for a comprehensive view of PR campaigns.Custom Integrations
Prowly provides an API for custom integrations, allowing users to connect the platform with other specific tools they are using, thereby customizing their workflow according to their needs.Device Compatibility
While Prowly does not have a dedicated mobile app, the platform is mobile-friendly, enabling users to manage their PR activities on the go.International Compatibility
Prowly’s media database includes contacts from around the world, making it suitable for international PR campaigns. The platform supports multiple languages, including English, Polish, Spanish, Portuguese, French, and German, facilitating global outreach. Overall, Prowly’s integration capabilities and compatibility with various tools and platforms make it a versatile and efficient solution for managing public relations activities.
Prowly - Customer Support and Resources
Customer Support
While the sources do not provide detailed information on the customer support channels, user reviews and general feedback suggest that Prowly offers strong customer support. For instance, a user review mentioned on the Townsquare Interactive blog highlights that “the best customer support ever” is one of the strengths of using Prowly.Additional Resources
Media Database and Analytics
Prowly provides a powerful Media Database tool that helps you build and manage a list of media contacts. This tool is enhanced with audience and traffic analytics from Semrush, ensuring you have reliable data. The database automatically updates contacts’ information and uses AI to suggest relevant terms for discovering additional contacts.PR Reports Tool
The PR Reports tool allows you to create detailed reports with relevant metrics, showcasing the impact of your PR strategy. This tool includes customizable reporting features that automate report creation, consolidating media mentions, coverage screenshots, and other metrics. You can export these reports in various formats or share them securely via password-protected links.Press Release Creator
Prowly’s Press Release Creator is an all-in-one tool for generating press releases that grab media professionals’ attention. It walks you through every step, from drafting initial concepts to adding interactive elements and sending media-friendly releases. The AI Assistant helps you discover unique story angles and follow PR best practices.Media Pitching Tool
The Media Pitching Tool enables you to create personalized pitches with AI-powered insights. It helps you tailor your outreach, embed press releases directly into emails, and track delivery, open rates, and engagement in real-time. This tool also ensures high deliverability and helps avoid spam triggers.AI Assistant
Prowly’s AI PR software includes an AI Assistant that simplifies press release creation, helps find relevant journalists, and pitches stories. The AI Assistant can generate story angles, ask questions to fill in the blanks in your story, and refine your PR writing by suggesting edits and improvements to reflect your brand’s style and strategic goals.Online Newsroom
Prowly allows you to establish an online newsroom that serves as the definitive source of information about your brand. This feature includes built-in tools to help build your online footprint and leverage SEO advantages. You can add your domain name for credibility and access analytic insights into traffic sources.Free Trial and User Reviews
Prowly offers a 7-day free trial that gives you access to all the features in their basic plan, allowing you to test the software before committing. User reviews available on platforms like Capterra provide valuable insights into the effectiveness and user satisfaction with Prowly’s tools and customer support. While specific customer support channels like phone, email, or live chat are not detailed in the sources, the overall feedback suggests that Prowly is committed to providing strong support to its users.
Prowly - Pros and Cons
Advantages of Prowly
Prowly offers several significant advantages, particularly for public relations professionals and those managing brand visibility.Media Monitoring and Analytics
Prowly features a powerful media monitoring tool that collects mentions in real-time, gathers important data, and transforms it into visual dashboards. This allows users to analyze trends, track reach and backlinks, and make informed decisions quickly.Customizable Alerts
Users can set up various types of alerts, such as new mentions, negative sentiment alerts, unusual spike alerts, and alerts for mentions in top-tier publications. These alerts can be customized with filters to ensure only critically relevant notifications are received.AI-Driven PR Tools
Prowly integrates AI to assist in writing press releases, suggesting story angles, and reviewing content. The AI Assistant helps in crafting compelling press releases by generating questions that users answer to create a detailed draft. It also offers AI-based content review and suggestions to improve the quality of the draft.Ease of Use
The platform is praised for its ease of use and intuitive interface, which does not require extensive coding knowledge. This makes it accessible for PR professionals who want to focus on getting coverage rather than struggling with complex software.Comprehensive Feature Set
Prowly includes a range of features such as a media database with over a million contacts, customizable online newsrooms with SEO capabilities, and tools for pitching and follow-ups. The media database is enhanced with traffic and audience details for subdomains and subfolders, thanks to integration with Semrush.Personalized Pitching
The platform allows for smarter searches for journalists by topics, including related topic recommendations, which helps in finding the right journalists and personalizing pitches based on audience and traffic insights.Automated Follow-Ups
Prowly’s advanced follow-up feature automates email follow-ups based on recipient responses, improving email open and reply rates. This automation helps in keeping track of silent recipients and avoids the risk of being pushy or non-responsive.Disadvantages of Prowly
While Prowly offers many benefits, there are also some notable drawbacks.Outdated Media Database
Some users have reported that the media database can be outdated or inaccurate, which can hinder the effectiveness of media relations efforts. This issue is significant enough that some users prefer alternatives that focus more on relationship-building rather than database-driven approaches.Email Distribution Issues
There have been complaints about the email distribution service being tricky to use, with high email bounce rates. This can make email pitching more difficult and frustrating for users.Limitations in Basic Plan
The basic plan has limitations, such as a cap on the number of pitches that can be sent per month (1,000 pitches). This can be restrictive for PR agencies working with multiple clients.User Feedback on Specific Features
Some users have expressed dissatisfaction with the pitching feature, citing issues such as high bounce rates and the need for manual adjustments. However, Prowly has been actively updating and improving these features to address user concerns. In summary, Prowly is a powerful tool for PR professionals, offering advanced media monitoring, AI-driven content creation, and personalized pitching capabilities. However, it also has some limitations, particularly with its media database and email distribution features, which may require careful consideration when choosing the right tool for your needs.
Prowly - Comparison with Competitors
When comparing Prowly with other AI-driven news and public relations tools
Unique Features of Prowly
- AI-Assisted Press Release Creation: Prowly offers an AI Assistant that helps PR professionals from the initial stages of press release writing, including suggesting engaging story angles and generating drafts based on user inputs. This tool also provides AI-based content review and suggestions to improve the quality of the draft, adhering to press release writing best practices.
- Media Monitoring and Analysis: Prowly has a powerful media monitoring feature that collects mentions in real-time, gathers important data, and transforms it into visual dashboards. This allows users to analyze trends, spot increases and decreases in mentions, track reach and backlinks, and make informed decisions.
- Media Contacts Management: Prowly includes a media database with over 1 million contacts to international journalists, along with features to manage and create targeted media lists for outreach. The platform also provides AI help to polish pitches and identify the most relevant media journalists.
- Performance Reporting and Alerts: Users can set up customized email notifications for new mentions, negative sentiment, unusual spikes in mentions, and top-tier publication mentions. This helps in timely responses to both opportunities and potential crises.
Potential Alternatives
- Feedly: Feedly offers AI features that help identify topics and trends but does not recap articles. It is more focused on content aggregation and personalization rather than the detailed PR management features offered by Prowly.
- Newsprint: Newsprint consolidates updates from multiple sources, monitors company mentions, and provides customized summaries and analysis. However, it lacks the comprehensive PR management tools, such as press release creation and media contacts management, that Prowly offers.
- Belstad: Belstad is a fully automated news app that provides real-time, nonpartisan briefings on events. While it includes features like follow-up questions and daily recaps, it is more focused on general news consumption rather than specialized PR tools.
- Techpresso: Techpresso is built around AI from the start and provides a unique approach to news aggregation. However, it does not offer the specific PR management features like media monitoring, press release creation, and media contacts management that are central to Prowly’s functionality.
Key Differences
- Specialization in PR: Prowly is highly specialized in public relations management, offering a comprehensive set of features tailored for PR professionals. Other tools, while AI-driven, may not have the same level of specialization in PR tasks.
- Depth of Media Monitoring: Prowly’s media monitoring capabilities are extensive, allowing for detailed analysis and real-time alerts, which is not always the case with other tools.
- AI Integration in PR Workflows: Prowly’s AI Assistant is deeply integrated into the PR workflow, from ideation to final draft review, which sets it apart from more general news aggregation and monitoring tools.
In summary, while other tools offer various AI-driven features, Prowly stands out for its comprehensive and specialized approach to public relations management, making it a strong choice for PR professionals seeking to streamline their workflows and enhance their brand presence.

Prowly - Frequently Asked Questions
What is Prowly and what does it offer?
Prowly is a public relations management tool that helps professionals enhance their organic visibility and storytelling. It includes features such as media monitoring, contact management, email pitching, press release creation, and reporting. Prowly uses AI to provide deep insights from the data it collects, allowing users to analyze trends, draft strategies, and engage in relevant discussions.How does Prowly’s media monitoring feature work?
Prowly’s media monitoring feature collects mentions in real-time, gathers important data, and transforms it into visual dashboards. This allows users to analyze, spot trends, and draft concrete strategies. You can monitor your brand, competitor brands, people, backlinks, and relevant keywords. The tool also offers customizable alerts for new mentions, negative sentiment, unusual spikes in mentions, and top-tier publication mentions.What are the different pricing plans offered by Prowly?
Prowly offers four main pricing plans: Basic, Pro, Pro Annual, and Enterprise. Here’s a brief overview of each:Basic
$369/month (monthly) or $258/month (annually), suitable for individual PR professionals with features like contact management (500 contacts), email pitches (1,000 emails), and media monitoring (10,000 online mentions).Pro
$589/month, designed for agencies and in-house teams, offering more resources such as contact management (1,500 contacts), email pitches (3,000 emails), and media monitoring (50,000 online mentions including social media).Pro Annual
$416/month (billed annually), similar to Pro but with more resources like contact management (2,000 contacts), email pitches (5,000 emails), and media monitoring (80,000 online mentions including social media).Enterprise
Details are not specified in the sources, but it is likely tailored for larger organizations with extensive needs.How do I set up and customize alerts in Prowly?
You can set up various types of alerts in Prowly to stay updated on brand mentions. These include alerts for new mentions, negative sentiment, unusual spikes in mentions, and mentions from top-tier publications. You can customize the frequency of these alerts to receive daily, weekly, or monthly digests, and filter notifications to only include critically relevant information.What new features has Prowly recently introduced?
Prowly has introduced several new features to enhance the PR workflow. These include:Enhanced online outlet data
Powered by Semrush, this feature provides detailed traffic and audience insights for subdomains and subfolders, helping in more precise targeting and pitching.Smarter search for journalists by topics
This feature expands topic searches to include related recommendations, making research faster and more effective.Advanced follow-ups
For Pro Plan users, this feature automates follow-up emails based on recipient responses, improving email open and reply rates.How does Prowly help in creating and managing press releases?
Prowly offers a drag-and-drop press release builder that allows you to add photos, videos, and buttons to your communications. You can share the news via a link and integrate your social media profiles to share snippets of your press release. Additionally, Prowly provides reporting features to track metrics like estimated views and coverage pieces, helping you determine the success of your press releases.What kind of support and resources does Prowly offer?
Prowly provides user-friendly dashboards and responsive customer service. The platform also includes a library of press release templates and integration with Google Analytics. Users can write notes, share emails, and log phone calls within the PR CRM, and there are threads, mentions, or comments to discuss different topics.Are there any limitations or cons to using Prowly?
Yes, some users have reported limitations such as limited filtering options, sometimes unrelated contact search results, and outdated journalist profiles. Additionally, the full range of capabilities has a steep learning curve, and the pricing is considered expensive by some users.Can I try Prowly before committing to a plan?
Yes, Prowly offers a 7-day free trial of their Basic plan, allowing you to test the features and see if it meets your needs before committing to a paid plan.
Prowly - Conclusion and Recommendation
Final Assessment of Prowly
Prowly is a comprehensive public relations (PR) management tool that leverages AI to provide a wide range of features, making it an excellent choice for professionals and businesses looking to enhance their PR strategies.Key Features
- Media Monitoring: Prowly allows real-time tracking of brand mentions, competitor coverage, and relevant keywords across various media channels. It includes advanced filters and AI-driven insights to help focus on critical mentions.
- Media Database: With over 1 million contacts, Prowly’s media database simplifies finding and connecting with journalists and influencers. This feature is particularly useful for targeted media outreach and building relationships.
- PR CRM: The tool offers a PR Customer Relationship Management system that helps manage contacts, track communications, and update important details automatically. This ensures seamless team collaboration and efficient communication management.
- Social Listening: Prowly’s social listening capabilities help in analyzing public sentiment, identifying brand perceptions, and addressing any misconceptions or negative feedback promptly.
- Alerts and Notifications: Users can set up customized notification alerts for new mentions, negative sentiment, unusual spikes in activity, and mentions from top-tier publications. This ensures timely responses to critical events.
- AI-Powered PR Tools: Prowly includes AI tools for press release creation, pitching, and refining PR writing. These tools help in generating creative angles, answering journalist questions, and polishing drafts to align with the brand’s style and goals.
Who Would Benefit Most
Prowly is highly beneficial for:- PR Agencies: Managing multiple clients and campaigns becomes more efficient with Prowly’s centralized platform for media monitoring, CRM, and pitching.
- Businesses: Companies looking to enhance their brand visibility, track competitor activity, and engage in timely crisis communications will find Prowly invaluable.
- Marketing Teams: Teams can use Prowly to analyze audience sentiment, identify market trends, and discover new opportunities for brand promotion.
- Solo PR Professionals: Individuals managing PR tasks can save significant time and streamline their workflow using Prowly’s comprehensive features.