
DataGrail - Detailed Review
Privacy Tools

DataGrail - Product Overview
DataGrail Overview
DataGrail is a comprehensive data privacy management platform that helps businesses comply with various data privacy regulations and build trust with their consumers.Primary Function
DataGrail’s primary function is to simplify and automate data privacy programs, ensuring compliance with regulations such as GDPR, CCPA, and CPRA. It focuses on detecting and managing personal data across an organization’s entire tech stack, reducing the risk associated with data handling and enhancing consumer trust.Target Audience
DataGrail is targeted at businesses of various sizes, particularly those with 1,000 to 5,000 employees and revenues between $200 million and $1 billion. The platform is widely used in industries such as Computer Software, Financial Services, and Information Technology and Services. A significant majority of its customers are based in the United States.Key Features
Live Data Map
DataGrail provides a real-time inventory of where consumer data is stored across the organization’s tech stack. This is achieved through continuous system detection and over 1,400 pre-built connectors that classify personal data from data warehouses, SaaS solutions, hosted servers, and databases.Request Manager
The platform automates data subject requests (DSRs), including access, deletion, and do-not-sell requests. This automation eliminates human error and manual processing, ensuring compliance with privacy regulations and reducing administrative burdens.Consent Management
DataGrail offers a fast and customizable solution to manage customer consent, helping businesses earn and maintain customer trust through automated compliance processes.Risk Assessments
The platform autopopulates Data Protection Impact Assessments and AI assessments, enabling businesses to proactively address potential risks associated with their data handling practices.Integrations
DataGrail integrates with over 2,000 third-party tools, facilitating the seamless gathering of information necessary for automated privacy impact assessments and other compliance tasks.Conclusion
By leveraging these features, DataGrail helps businesses maintain regulatory compliance, reduce risk, and build consumer trust in their data handling practices.
DataGrail - User Interface and Experience
User Interface of DataGrail
The user interface of DataGrail, particularly in its privacy tools and AI-driven product category, is designed to be intuitive and user-friendly. Here are some key aspects that highlight its ease of use and overall user experience:
Intuitive Interface
DataGrail’s products are built with intuitive interfaces that make user navigation and management of data inventory straightforward. This reduces the learning curve, allowing users to quickly adapt and manage their data privacy programs effectively.
Ease of Use
Users have consistently praised DataGrail for its ease of use. The implementation process is described as straightforward, and the platform integrates well with various SaaS providers and data holding systems. This integration makes it easier to manage data subject requests and ensure compliance with privacy regulations.
Real-Time Monitoring and Reporting
The platform offers real-time monitoring of the data inventory, automatically updating the data map when changes occur. This feature provides better insights into the data landscape, ensuring timely identification of potential risks and trends. The dashboard displays readily available statistics, such as program ROI and request velocity, keeping users informed about their privacy program’s status.
Automated Workflows
DataGrail automates several critical processes, including data subject access, deletion, and opt-out requests. This automation saves time and minimizes human error, making the management of privacy requests more efficient. The platform also autopopulates Data Protection Impact Assessments and AI assessments, further streamlining the compliance process.
Customer Support
Users have praised the customer support provided by DataGrail. The team is described as knowledgeable, responsive, and customer-focused. Dedicated project managers and customer success managers are available to assist with onboarding and any issues that arise, ensuring a smooth user experience.
Customization and Integration
While DataGrail offers a wide range of integrations with third-party systems, some users have noted a minor limitation in building custom API connectors, which in some cases may require additional features or workarounds. However, the existing connectors cover the vast majority of important systems, and the technical team is responsive to requests for new connectors.
Conclusion
Overall, DataGrail’s user interface is designed to be easy to use, with a focus on automating key processes and providing real-time insights. The platform’s intuitive nature and strong customer support contribute to a positive user experience, making it a valuable tool for managing data privacy.

DataGrail - Key Features and Functionality
DataGrail Overview
DataGrail is a comprehensive data privacy management platform that leverages AI and automation to help organizations manage their data privacy needs efficiently. Here are the main features and how they work:Data Mapping and Discovery
DataGrail simplifies the process of identifying where personal and sensitive data is stored across your entire tech stack. This includes detecting data in various software, AI systems, and other parts of your technology infrastructure. The platform provides a Live Data Map, which gives you full visibility into your data ecosystem, helping you locate and manage data effectively.Automated Data Subject Requests
DataGrail automates data subject access, deletion, and opt-out requests. This automation saves time and minimizes human error, as the platform can process these requests across multiple systems, including internal and third-party applications. The Request Manager feature ensures that these requests are handled efficiently and in compliance with regulations.Consent Management
The platform helps you manage consent by providing a fast and customizable solution. DataGrail adapts to changing data privacy regulations, ensuring that your consent processes are always compliant. This feature is highly customizable and performs well across the entire web experience, helping you earn and maintain customer trust.Risk Assessments
DataGrail auto-populates Data Protection Impact Assessments (DPIAs) and AI assessments across your applications. This feature allows you to proactively address potential risks by identifying and monitoring them in real-time. The Risk Monitor helps you extend these assessments to third-party SaaS vendors, ensuring you are prepared for changing regulatory landscapes.AI Governance
DataGrail is particularly strong in managing AI-related data privacy risks. It helps detect and identify AI systems and apps that contain sensitive data. The platform continuously discovers traditional and generative AI models used throughout your SaaS and third-party systems, ensuring you stay updated on new AI systems. It also orchestrates data requests across these AI systems, enabling the automation of deletion, access, and opt-out requests.Integration Network
DataGrail boasts a large integration network with over 2,000 enterprise apps, data platforms, and internal systems. This extensive network allows you to connect your entire tech stack securely, ensuring that your digital ecosystem remains compliant and secure. This integration capability is crucial for managing data across various systems and vendors.Responsible AI Use Principles
DataGrail follows principles of responsible AI use, including respecting individuals’ rights to consent and privacy, being transparent about AI usage, and seeking guidance from diverse teams to ensure alignment on goals and risk management. These principles guide how AI is integrated into the product to ensure ethical and compliant use.Managed Services
For organizations that need additional support, DataGrail offers managed services. This includes pairing you with a privacy expert to help implement a data privacy program that fits your specific needs. This support ensures that you can effectively manage your data privacy without needing extensive in-house expertise.Conclusion
In summary, DataGrail’s features are designed to provide comprehensive data privacy management, leveraging AI to automate and streamline processes, ensure compliance, and manage risks associated with data and AI systems. This approach helps organizations reduce risk, gain customer trust, and maintain regulatory compliance with minimal effort.
DataGrail - Performance and Accuracy
Evaluating DataGrail’s Performance and Accuracy
Evaluating the performance and accuracy of DataGrail in the privacy tools and AI-driven product category involves examining several key aspects of its functionality and capabilities.
Performance
DataGrail is renowned for its automated privacy workflows and extensive integration network. Here are some performance highlights:
- Continuous System Detection: DataGrail provides real-time inventory of consumer data across the entire tech stack, backed by over 2,000 pre-built connectors. This ensures that personal data from various sources, including data warehouses, SaaS solutions, hosted servers, and databases, is accurately mapped and classified.
- Automated Data Subject Requests (DSRs): The platform automates DSR processes, such as access, delete, and do-not-sell requests, significantly reducing the manual effort and human error involved. This automation helps in fulfilling requests efficiently and accurately, supporting compliance with regulations like GDPR, CCPA, and CPRA.
- Risk Intelligence: DataGrail’s Risk Intelligence technology provides unprecedented visibility into where data can hide, detecting shadow IT and making vulnerable data visible. This helps in proactively managing risk and ensuring compliance.
Accuracy
The accuracy of DataGrail is supported by several features:
- ML-Powered Data Discovery: DataGrail uses machine learning (ML) for data discovery and classification, ensuring that the data mapping is both secure and accurate. This technology helps in identifying and categorizing personal data with high precision.
- Automated Assessments: The platform auto-populates assessments to optimize submissions, reducing privacy risks and ensuring compliance with legislation. This automation minimizes errors and ensures that all necessary details are accurately captured.
- Comprehensive Data Mapping: With its extensive integration network, DataGrail can track data across a wide range of systems, providing a comprehensive and accurate view of where consumer data is stored and how it is processed.
Limitations or Areas for Improvement
While DataGrail offers a comprehensive suite of privacy management tools, there are a few areas to consider:
- Implementation and Customization: While the platform is highly customizable and offers robust API controls, the initial setup and customization may require significant effort and technical expertise. This could be a challenge for smaller organizations or those without dedicated IT teams.
- User Experience: Although DataGrail aims to build intuitive and user-friendly products, the complexity of privacy management might still pose a learning curve for some users. Ensuring that the interface remains user-friendly while maintaining advanced features is an ongoing challenge.
- Integration with New Systems: While DataGrail has an extensive network of integrations, integrating with new or custom systems might require additional development and support. This could be an area where continuous improvement is necessary to keep up with the diverse tech stacks of different organizations.
Conclusion
In summary, DataGrail’s performance and accuracy are supported by its advanced automation, extensive integration capabilities, and ML-powered data discovery. However, areas such as initial implementation, user experience, and ongoing integration with new systems may require attention to ensure the platform remains effective and user-friendly.

DataGrail - Pricing and Plans
Pricing Structure Overview
When considering the pricing structure of DataGrail, here are the key points to note:Custom Pricing
DataGrail does not offer predefined pricing tiers or plans. Instead, their pricing is custom and primarily based on the company’s headcount.Headcount-Based Pricing
- For companies with a headcount of up to 200, the annual cost can range between $16,300 and $32,200.
- For companies with a headcount of up to 1,000, the annual cost ranges from $27,600 to $50,000.
- For larger companies with over 1,001 employees, the annual cost can range from $39,500 to $94,500.
Additional Costs
In addition to the headcount-based pricing, you should consider potential additional costs related to implementations and integrating multiple data sources.No Free Plan
DataGrail does not offer a free plan or a free trial for their services.Negotiation Insights
When negotiating contracts, it can be beneficial to explore discount levers such as volume-based licensing and flexible contract durations. Tools like Vendr can provide additional negotiation insights and help in securing better pricing options.Features and Capabilities
While the pricing is custom, DataGrail’s platform includes several key features such as:- Automated privacy workflows
- Data mapping and discovery
- Consent management
- Data subject access, deletion, and opt-out request automation
- Risk assessments and Data Protection Impact Assessments (DPIA).
Conclusion
In summary, DataGrail’s pricing is highly dependent on the size of the organization, and there are no standard tiers or free options available. It is recommended to contact DataGrail directly or use negotiation tools to get the most accurate and favorable pricing.
DataGrail - Integration and Compatibility
DataGrail Overview
DataGrail is a comprehensive data privacy management platform that integrates seamlessly with a wide range of tools and systems, ensuring broad compatibility across various platforms and devices.Integration Network
DataGrail boasts an extensive integration network, featuring over 2,000 tech partners. This includes prominent names like Salesforce, Okta, Atlassian, HubSpot, Zendesk, and Greenhouse, among many others. These integrations are crucial for several key functions:Efficient Data Privacy Requests
Integrations enable more efficient and complete processing of data subject access, deletion, and opt-out requests through DataGrail’s Request Manager.Detailed Risk Insights
Integrations provide greater detail and insight into privacy risks, which are visualized through the Live Data Map and Risk Assessments features.Comprehensive Privacy Assessments
Integrations help auto-populate Data Protection Impact Assessments and AI assessments, ensuring more accurate and complete privacy evaluations.Types of Integrations
DataGrail supports two primary types of integrations:API Integrations
These involve connecting systems via APIs. To set up an API integration, users can click the “Configure New Integration” button, search for the integration, and follow the connection instructions. API keys and other secure credentials are not displayed by DataGrail.Direct Contact Integrations
These are used when API integrations are not possible. Direct Contact Integrations involve setting up direct communication channels, such as email, to manage privacy requests. This includes specifying recipients, deadlines, and additional information for processors.User Roles and Access
Only specific user roles have the permission to connect and manage these integrations:Super Admin
Has full access to connect Direct Contact Integrations.Connections Manager
Needs to be the System Admin for the specific system to connect integrations. This role allows team members to connect and update integrations within DataGrail.Visibility and Management
The Integrations tab in the admin dashboard provides clear visibility into the connection status and type of all integrations. Users can view detailed information about each integration, including system name, connection status, last successful connection date/time, and enabled capabilities such as data discovery and privacy request handling.Cross-Platform Compatibility
DataGrail’s extensive integration network ensures that it can work seamlessly across a variety of systems and platforms, whether they are cloud-based, on-premise, or a mix of both. This broad compatibility helps in detecting and managing personal data across the entire tech stack of an organization.Conclusion
In summary, DataGrail’s integration capabilities are a cornerstone of its data privacy management solution, allowing it to work effectively with a vast array of tools and systems, thereby enhancing compliance and reducing risk across diverse platforms and devices.
DataGrail - Customer Support and Resources
Customer Support
DataGrail provides robust customer support to ensure users can address any issues or questions they may have. Here are some key aspects of their support:Managed Services
Direct Support
Additional Resources
DataGrail offers several resources to help users get the most out of their privacy management platform:Program Management
Automation and Tools
Risk Assessments
Integrations and Connectivity
Case Studies and Testimonials

DataGrail - Pros and Cons
Advantages of DataGrail
DataGrail offers several significant advantages for businesses looking to manage data privacy effectively:Comprehensive Data Mapping
DataGrail provides a Live Data Map feature that continuously detects and maps where consumer data is stored across your entire tech stack. This is backed by over 1,400 pre-built connectors, ensuring a real-time inventory of personal data from various sources such as data warehouses, SaaS solutions, hosted servers, and databases.Automated Data Subject Requests (DSRs)
The Request Manager automates data subject requests (access, delete, and do-not-sell), eliminating human error and manual processing. This helps in building consumer trust and reducing the risk associated with non-compliance.Consent Management
DataGrail’s Consent Management feature allows for fast and code-free management of cookie and tracker compliance across all web domains. It integrates with Google Tag Manager for easy setup and provides real-time tracking and adaptation to changes in compliance posture.Risk Assessments
The platform automates Data Protection Impact Assessments (DPIAs) and Privacy Impact Assessments (PIAs) with intelligent workflows and auto-populated fields. This helps in managing DPIAs centrally and staying ahead of current and future privacy legislation.Integration and Customer Support
DataGrail integrates easily with third-party tools and offers excellent customer service and support, particularly during the initial implementation phase. This makes it easier for businesses to get started and maintain their privacy programs.Disadvantages of DataGrail
While DataGrail offers many benefits, there are some drawbacks to consider:Customization Limitations
Users have reported that consumer-facing items, such as Data Subject Request (DSR) forms, lack some customization options. This can be a limitation for businesses that need more flexibility in how they present these forms to their customers.Bulk Configuration Issues
Administrators have noted that they cannot bulk-configure system reports, which can be inconvenient for managing large-scale data operations.Cost and Licensing
To use DataGrail, especially in integrations like the one with Webex, businesses need to have paid licenses for both DataGrail and the integrating platform. This can add to the overall cost of implementing and maintaining the system. By weighing these advantages and disadvantages, businesses can make an informed decision about whether DataGrail is the right fit for their data privacy management needs.
DataGrail - Comparison with Competitors
Unique Features of DataGrail
Automated Data Mapping and Discovery
Automated Data Mapping and Discovery: DataGrail stands out with its ability to simplify data mapping and discovery, helping organizations uncover where personal information is hidden across their tech stack. This feature is particularly useful for compliance with regulations like GDPR, CCPA, and others.
Automated DSR Management
Automated DSR Management: DataGrail automates data subject access, deletion, and opt-out requests, which saves time and minimizes human error. This automation is a significant advantage in managing compliance efficiently.
Consent Management and Risk Assessments
Consent Management and Risk Assessments: The platform provides a fast, customizable solution for consent management and automates compliance, including cookie and tracker compliance. It also autopopulates Data Protection Impact Assessments (DPIAs) and risk assessments across various applications.
Strong Customer Support
Strong Customer Support: DataGrail is known for its excellent customer service and support, which includes comprehensive training tools and white-glove migration support for those transitioning from other platforms like OneTrust.
Potential Alternatives
Securiti AI
Comprehensive Privacy and Governance Suite: Securiti AI offers a broad range of features including automated sensitive data discovery, AI-powered risk assessments, consent management, and zero-trust access controls. While it is comprehensive, it can be complex to implement and has high licensing costs.
Key Differences: Unlike DataGrail, Securiti AI focuses more on hybrid and multi-cloud environments and includes features like workflow automation and third-party risk management. However, its complexity and cost might be a barrier for some organizations.
Protecto
AI-Driven Privacy Protection: Protecto is specialized in AI-driven privacy protection, particularly for AI applications and LLMs. It excels in detecting PII, PHI, and PCI across large datasets and ensures compliance with GDPR, HIPAA, and CCPA through context-aware masking.
Key Differences: Protecto’s focus on AI security and compliance makes it a strong choice for companies prioritizing AI security, but it may not offer the same level of automation in DSR management and consent compliance as DataGrail.
Private AI
Data Discovery and Masking: Private AI provides data discovery, masking, anonymization, and replacement, particularly for on-premises deployments. Its PrivateGPT technology is highly accurate in de-identifying personal data across various file types.
Key Differences: Private AI is more focused on data masking and anonymization rather than the broad compliance and consent management features offered by DataGrail. It also has high compute requirements and potential data sampling security risks.
BigID
Data Discovery and Intelligence: BigID is a data discovery and intelligence platform that helps businesses discover and manage data across their entire enterprise. It offers tools for assessing, classifying, and managing sensitive data sets and automating data flow mapping.
Key Differences: BigID is more geared towards enterprise-grade data classification and cataloging, with a strong focus on data quality management and privacy impact assessments. While it is comprehensive, it might not be as streamlined for automated DSR management as DataGrail.
Conclusion
DataGrail’s strengths in automated data mapping, DSR management, and consent compliance make it a compelling choice for organizations seeking to streamline their data privacy compliance. However, depending on specific needs such as AI security, hybrid cloud environments, or on-premises data masking, alternatives like Securiti AI, Protecto, Private AI, or BigID might be more suitable. Each of these alternatives offers unique features that can address different aspects of data privacy management.

DataGrail - Frequently Asked Questions
Frequently Asked Questions about DataGrail
What is DataGrail and what does it do?
DataGrail is a leading privacy management platform that helps companies build consumer trust and eliminate risky business practices related to data privacy. It provides continuous system detection, automated data subject request (DSR) fulfillment, and compliance with various privacy regulations such as GDPR, CCPA, and CPRA.What are the key features of DataGrail?
DataGrail offers several key features:- Live Data Map: Provides a real-time inventory of where consumer data is stored across your tech stack, using over 1,400 pre-built connectors to classify personal data from various sources.
- Request Manager: Automates data subject requests (access, delete, and do-not-sell) to support compliance with privacy regulations and reduce human error.
- Compliance Management: Helps companies stay compliant with local and global privacy laws by automating privacy workflows and providing records of processing activities.
Does DataGrail offer a free trial or free plan?
No, DataGrail does not offer a free trial or a free plan. The pricing is custom and based on the specific needs of the organization.How does DataGrail help with data subject requests (DSRs)?
DataGrail’s Request Manager automates the process of handling data subject requests, such as access, deletion, and do-not-sell requests. This automation eliminates human error and manual processing, making it easier to comply with privacy regulations and build consumer trust.What kind of integrations does DataGrail support?
DataGrail supports over 2,000 integrations with various business systems, including cloud apps like Slack, Dropbox, and Stripe, as well as systems like Salesforce, Adobe, and Oracle. This extensive integration network helps in mapping and managing personal data across the entire tech stack.How does DataGrail help with compliance?
DataGrail helps companies comply with various privacy regulations by providing real-time visibility into where personal data is stored, automating DSR processes, and ensuring that all privacy workflows are aligned with local and global laws. It also auto-populates assessments to optimize submissions and reduce privacy risks.Can DataGrail be used by different departments within an organization?
Yes, DataGrail provides solutions for various departments:- Legal teams: Helps stay compliant with local laws and global regulations.
- Security teams: Exposes shadow IT and automates privacy workflows.
- Other departments: Ensures a comprehensive privacy program that fits the needs of the entire organization.
How does DataGrail protect sensitive data?
DataGrail protects sensitive data by providing a detailed map of where personal and sensitive data are stored, classifying this data, and automating processes to ensure compliance. It also helps in identifying and addressing potential privacy risks across the entire tech stack.What kind of support does DataGrail offer?
DataGrail offers support through managed services, where they pair you with a privacy expert to help implement a privacy program that fits your organization’s needs. They also provide extensive integration support to keep your digital ecosystem secure.Can DataGrail help in reducing the risk and cost associated with privacy compliance?
Yes, DataGrail can significantly reduce the risk and cost associated with privacy compliance. For example, Bed Bath & Beyond reported a 10x ROI from their investment in DataGrail, highlighting the efficiency and cost-effectiveness of the platform.
DataGrail - Conclusion and Recommendation
Final Assessment of DataGrail
DataGrail stands out as a comprehensive and innovative privacy management platform, particularly beneficial for organizations that handle large volumes of consumer data and need to comply with various privacy regulations such as GDPR, CCPA, and CPRA.Key Features and Benefits
- Live Data Map: DataGrail offers continuous system detection, providing a real-time inventory of where consumer data is stored across your entire tech stack. This is supported by over 1,400 pre-built connectors that classify personal data from various sources like data warehouses, SaaS solutions, and databases.
- Request Manager: The platform automates data subject requests (DSRs) such as access, delete, and do-not-sell requests, reducing human error and manual processing. This automation helps in building consumer trust and ensuring compliance with privacy regulations.
- Managed Services: DataGrail’s Managed Services offering allows companies to offload the day-to-day burdens of data privacy management. This includes handling DSR fulfillment and data mapping processes, which can significantly streamline internal resources and reduce the need for additional staff.
Who Would Benefit Most
DataGrail is particularly beneficial for large and medium-sized enterprises that deal with extensive amounts of consumer data. Companies like Salesforce, Overstock, Okta, and DataBricks already utilize DataGrail to manage their privacy programs effectively.- Privacy, Legal, and Security Teams: These teams can leverage DataGrail to automate privacy workflows, manage DSRs, and conduct privacy risk assessments, all of which help in reducing privacy risk and scaling privacy programs without increasing costs.
- Compliance-Driven Organizations: Any organization that must comply with multiple privacy regulations will find DataGrail’s automated and integrated solutions highly valuable. The platform’s ability to handle DSRs efficiently and maintain a real-time data map ensures that companies can respond promptly to consumer requests and maintain regulatory compliance.