
IFTTT (If This Then That) - Detailed Review
Productivity Tools

IFTTT (If This Then That) - Product Overview
Overview
IFTTT, or If This Then That, is a versatile platform that enables users to automate various tasks and integrate different services, devices, and applications. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
IFTTT allows users to create automated workflows, known as “Applets,” which are based on simple conditional statements. These statements follow the format “If This Then That,” where a trigger (the “If This” part) initiates an action (the “That” part). For example, an Applet can be set up to save email attachments from Gmail directly to Google Drive or to turn on smart home lights when motion is detected in a room.Target Audience
IFTTT’s user base is diverse and includes various demographics such as:- Tech-savvy consumers
- Smart home enthusiasts
- Productivity enthusiasts
- Small business owners
- App developers
- IoT device manufacturers
- Marketing professionals
- IT professionals
- Digital nomads
- Automation hobbyists
- Connected device users
Key Features
- Services and Channels: IFTTT integrates with over 800 different services, including social media platforms like Facebook and Twitter, smart home devices like Philips Hue and Nest, and productivity tools like Slack and Google Drive. Each service has a set of triggers and actions that can be combined to create Applets.
- Triggers and Actions: Triggers are the events that initiate an Applet, while actions are the resulting outputs. For instance, a trigger could be receiving a new email, and the action could be sending a notification to your phone.
- Applets: These are the automated workflows created by combining triggers and actions. Users can create their own Applets or use pre-made ones available on the platform.
- Ingredients: These are the basic data available from triggers, such as the subject, body, and sender’s address of an email. This data can be used to customize Applets further.
- IFTTT Pro and Pro : These subscription-based versions offer advanced features like filter code, queries, and multi-actions, allowing for more complex and customized automations.

IFTTT (If This Then That) - User Interface and Experience
User-Friendly Interface
IFTTT employs a drag-and-drop approach for creating automations, known as Applets. This method simplifies the process of setting up “if this, then that” rules, eliminating the need for any prior coding knowledge. The interface is intuitive, allowing users to easily select the service, specify the trigger event, and define the resulting action without any confusion.
Ease of Use
The platform is highly accessible, even for those who are not tech-savvy. IFTTT offers a straightforward setup process and a wide range of pre-built Applets that users can choose from. Additionally, the platform provides tutorials and customer support, which helps beginners get started quickly and efficiently.
Customization and Flexibility
IFTTT allows for extensive customization of Applets, enabling users to create simple or complex workflows according to their needs. You can add filters and multi-step triggers to customize your automations further. This flexibility, combined with support for over 700 apps and services, including smart home devices and major platforms like Google Suite and social media apps, makes IFTTT highly versatile.
Cross-Platform Compatibility
IFTTT is available on multiple platforms, including Android, iOS, and web-based services. This cross-platform compatibility ensures that you can control and manage your automations from any device, enhancing the overall user experience. The mobile app also introduces mobile-exclusive services and triggers, such as Location and widget triggers, which expand the automation possibilities.
Overall User Experience
The overall user experience with IFTTT is positive due to its ease of use and extensive features. Users appreciate the time savings from automating repetitive tasks and the ability to streamline both personal and professional workflows. While there might be occasional delays in trigger responses, the benefits of increased efficiency and time savings generally outweigh these minor drawbacks.
Conclusion
In summary, IFTTT’s user interface is designed to be easy to use, highly customizable, and widely compatible, making it an excellent tool for automating various tasks and enhancing productivity.

IFTTT (If This Then That) - Key Features and Functionality
Introduction
IFTTT (If This Then That) is a versatile no-code automation platform that integrates various apps, devices, and services to streamline workflows and enhance productivity. Here are the main features and how they work, including the integration of AI.Applets
Applets are the core of IFTTT, allowing users to set up simple “if this, then that” commands. These commands connect different apps or devices to perform automated tasks. For example, you can create an Applet to automatically save new email attachments to Google Drive or to turn on your smart lights when you enter a room.Extensive Integrations
IFTTT supports over 700 apps and services, including major platforms like Google Suite, Dropbox, social media apps, and smart home devices such as Alexa and Philips Hue. This wide range of integrations enables users to automate tasks across multiple platforms and devices.Conditional Logic and Multi-Step Triggers
Users can add filters and multi-step triggers to create more detailed workflows. This feature allows for more customized automations, giving users greater control over when and how tasks are executed. For instance, you can set up an Applet to trigger multiple actions based on a single event, such as sending a notification and updating a spreadsheet.Cross-Platform Compatibility
IFTTT works on Android, iOS, and web-based services, allowing users to control multiple apps from a single platform. This cross-platform compatibility ensures that users can manage their automations from any device.Smart Home Automation
IFTTT integrates with smart home devices to create custom routines. Users can automate tasks such as controlling lights, thermostats, or home security systems based on specific triggers, enhancing home automation and convenience.AI Services
IFTTT has introduced several AI services to enhance productivity and automate content creation:AI Social Creator
Generates short-form content for social media posts, helping users engage with their audience more effectively.AI Content Creator
Generates long-form content like blogs and outlines, assisting in content creation workflows.AI Summarizer
Summarizes content such as blog posts or meeting notes, saving time and making content easier to understand.AI Prompt
Generates responses to questions or prompts, leveraging trigger ingredients to create personalized responses.AI Translation
Translates text seamlessly between multiple languages, making content accessible to a global audience.AI Grammar Assistant
Ensures content is error-free and professionally written by correcting grammar, punctuation, and style.AI Assistants for Social Media
There are specific AI assistants for platforms like YouTube, Twitter, LinkedIn, and Facebook, which automate tasks such as post generation, engagement analysis, and content suggestions.Pro Features
The Pro plan offers additional features:Unlimited Applets
Users can create, edit, and enable an unlimited number of Applets.Multi-action Applets
Allows users to add multiple actions to a single Applet, increasing the complexity and efficiency of automated tasks.Filter Code
Enables users to add JavaScript code to control Applet logic, allowing for more precise automation rules.Multiple Connections per Service
Users can connect and manage multiple accounts for certain services, enhancing flexibility in automation setups.Conclusion
These features collectively make IFTTT a powerful tool for automating various tasks, from simple smart home routines to complex content creation and social media management, all while leveraging AI to enhance productivity and efficiency.
IFTTT (If This Then That) - Performance and Accuracy
Evaluating the Performance and Accuracy of IFTTT in Productivity Tools
Performance
IFTTT is highly regarded for its ability to automate various tasks by connecting over 1000 different apps and services. Here are some performance highlights:- Automation Capabilities: IFTTT allows users to create Applets, which are automated workflows triggered by specific conditions. This can significantly streamline tasks, such as logging new leads into a Google Sheet or sharing Instagram photos on Twitter.
- User Base and Reliability: With over 30 million users, IFTTT has established itself as a reliable tool for automating both personal and business tasks. Its widespread adoption is a testament to its performance in simplifying workflows.
Accuracy
The accuracy of IFTTT largely depends on the setup and integration of the Applets:- Trigger and Action Reliability: IFTTT’s triggers and actions generally work as expected, but there can be limitations. For instance, rate limits apply to certain triggers and actions, which can affect performance if exceeded. For example, the free plan has limited daily actions for services like Blogger or Twitter.
- Data Integrity: When using IFTTT to automate data-related tasks, such as appending to a text file or adding rows to a spreadsheet, the data integrity is typically maintained. However, it’s crucial to ensure that the Applets are set up correctly to avoid errors.
Limitations and Areas for Improvement
While IFTTT is powerful, it has some limitations:- Simple Automations: IFTTT is best suited for simple one-to-one automations. For more complex workflows involving multi-step processes or conditional logic, other platforms like Zapier or Tallyfy might be more suitable.
- Rate Limits: As mentioned, IFTTT has rate limits on various triggers and actions, which can restrict heavy usage, especially on the free plan. This can be a significant limitation for businesses or users with high automation needs.
- API Requirements: Some services have criticized IFTTT for requiring private APIs, which can change without warning. This can be a challenge for developers and users who rely on stable, public APIs.
- Human-Centric Workflows: IFTTT is not ideal for workflows that require human approval steps or complex human-centric processes. For such scenarios, platforms like Tallyfy are more appropriate.
Engagement and User Experience
IFTTT generally offers a user-friendly interface that makes it easy for individuals to set up and manage their Applets. However, the need to regularly review and adapt tools to keep pace with technological advancements can be a bit demanding. In summary, IFTTT is a reliable and efficient tool for automating tasks, but it has its limitations, particularly in handling complex workflows and high-volume data processing. Users need to be aware of these limitations to maximize the tool’s benefits.
IFTTT (If This Then That) - Pricing and Plans
IFTTT Plans Overview
IFTTT (If This Then That) offers several plans to cater to different user needs, each with distinct features and pricing.
Free Plan
- The Free plan is available at no cost and allows users to create and enable a limited number of applets, typically up to 5 applets.
- Users can build trigger and action automations and access the IFTTT community.
- Each applet on the free tier can include one trigger and one action, with the option to add a delay before the action.
- The execution speed for applets on the free plan is standard, which can mean delays of up to an hour depending on the trigger type.
Pro Plan
- The Pro plan is available for a monthly fee of $2.92 to $3.00 per month, depending on the source.
- This plan allows users to create and enable unlimited applets.
- It includes advanced features such as multi-step applets, where multiple actions can be included in a single applet.
- Pro users benefit from faster execution times for their applets and increased rate limits for certain services.
- Additionally, Pro users can include triggers and actions from Pro services like Twitter and Webhooks.
Pro Plan
- The Pro plan is the most advanced tier, priced at $12.50 per month.
- It offers all the features of the Pro plan plus additional capabilities such as:
- Adding logic to applets with queries and filter code.
- Connecting multiple accounts per service.
- Access to IFTTT AI Services.
Other Plans
- There are also specialized plans like IFTTT Developer and IFTTT Team/Enterprise plans, which are tailored for developers and businesses. These plans offer features like exposing and expanding API reach, embedding integrations in digital channels, and enterprise reliability with dedicated support.
Summary
In summary, IFTTT provides a free plan for basic automation needs, a Pro plan for more advanced and flexible automation, and a Pro plan for the most sophisticated and powerful automation capabilities.

IFTTT (If This Then That) - Integration and Compatibility
IFTTT Overview
IFTTT (If This Then That) is a powerful tool for integrating and automating various tools, services, and devices, making it a versatile option for boosting productivity and streamlining tasks.
Integration with Productivity Tools
IFTTT integrates seamlessly with a wide range of productivity tools. For instance, it can connect with project management platforms like Todoist, Asana, and Trello. Here are some examples of how this integration works:
- Task Creation and Management: IFTTT can automate the creation of new tasks in Todoist or Asana based on triggers such as new reviews on Google My Business, leads from Facebook Ad campaigns, or the creation of new Google Drive folders.
- Task Assignments and Communication: Tasks can be automatically assigned to specific team members by adding them to Google Calendar, and notifications can be sent to Slack channels to keep the team informed.
CRM and Sales Automation
IFTTT also supports integrations with Customer Relationship Management (CRM) systems like Salesforce, HubSpot, and Zoho. This allows for automated client interactions, such as creating new records in your CRM when a lead fills out a contact form, sending follow-up emails, and notifying the sales team.
Financial and Billing Automation
For financial workflows, IFTTT can integrate with accounting tools like QuickBooks or Xero. This enables automatic generation and sending of invoices when project milestones are completed, or logging transactions directly into your accounting software.
Smart Home and Devices
Beyond productivity tools, IFTTT is widely used for smart home automation. It can connect with various smart devices and services, allowing users to create automations such as turning on security systems when leaving home, adjusting home temperatures based on weather forecasts, or using voice commands to control devices.
Compatibility Across Platforms and Devices
IFTTT boasts compatibility with over 800 services, including popular apps like Google Calendar, Google Sheets, Slack, and many more. Here are some key points about its compatibility:
- Cross-Platform Integration: IFTTT works across multiple platforms, including web, mobile, and smart home devices. It allows users to create Applets that connect different services and devices, ensuring they work together seamlessly.
- Custom Applets: Users can create custom Applets using triggers and actions from various services. For example, you can create an Applet to post a daily reminder to a Slack channel or send a weather forecast every morning.
- Advanced Features: IFTTT offers advanced features like filter code, queries, and multi-actions for more complex automations, making it highly customizable.
Development and API Integration
For developers, IFTTT provides a comprehensive guide on how to integrate their products or services. This involves setting up API endpoints that map to triggers, actions, and queries on the IFTTT platform. Developers can deploy a “shim app” to translate their API resources into responses that IFTTT can understand, or add IFTTT-specific endpoints directly to their API.
Testing and User Experience
IFTTT emphasizes the importance of testing each component of the integration to ensure it works as intended. The platform provides tools for endpoint and authentication testing, and users are encouraged to test their Applets end-to-end to ensure a smooth user experience.
Conclusion
In summary, IFTTT’s versatility and wide range of integrations make it an invaluable tool for automating tasks across various platforms and devices, enhancing productivity and efficiency in both personal and business contexts.

IFTTT (If This Then That) - Customer Support and Resources
Customer Support Options
IFTTT (If This Then That) provides several customer support options and additional resources that can be particularly useful for those utilizing the platform for productivity tools and other applications.Help Center
IFTTT has a comprehensive Help Center where users can explore a wide range of help articles covering various topics. This resource is invaluable for troubleshooting and learning how to use the platform effectively. Users can find guides on creating Applets, integrating different services, and resolving common issues.Support Tickets
Users can file support tickets directly through the IFTTT website. This allows them to get specific help from the IFTTT support team for any issues they might be encountering.Developer Documentation
For developers, IFTTT provides detailed documentation, guides, and API references. This is particularly useful for those looking to build and launch services on the IFTTT platform or integrate it with other applications.Community and Social Media
IFTTT maintains an active presence on social media platforms such as Twitter and Facebook. Users can follow these accounts to get tips, updates, and community support. The community aspect can be very helpful for learning from other users and getting quick answers to common questions.Productivity Guides and Blog
IFTTT offers several guides and blog posts focused on productivity, such as the “11 Ways to be more productive at work” article. These resources provide practical tips and examples of how to use IFTTT Applets to automate tasks and improve workflow efficiency.Applet Examples and Tutorials
The IFTTT website features numerous examples and tutorials on how to create Applets for various productivity tools like Google Calendar, Slack, Evernote, and more. These examples help users understand how to automate different tasks and streamline their workflow.Conclusion
By leveraging these resources, users can effectively utilize IFTTT to enhance their productivity and manage their tasks more efficiently. If you encounter any specific issues or need further assistance, the support options provided by IFTTT are readily available to help.
IFTTT (If This Then That) - Pros and Cons
Advantages of IFTTT
Ease of Use
IFTTT is user-friendly and does not require any coding skills. Users can create simple workflows, known as “applets,” by connecting various apps, devices, and services using a straightforward “if this, then that” logic.Automation of Repetitive Tasks
IFTTT can automate a wide range of repetitive tasks, such as syncing files between cloud storage platforms, posting social media updates, and managing notifications. This helps in streamlining workflows and saving time.Cross-App Integrations
IFTTT supports a vast array of integrations across different apps and services, allowing users to integrate their digital life seamlessly. For example, you can sync your to-do lists, calendars, and even control smart home devices.Productivity Enhancements
IFTTT offers various applets that can enhance productivity by automating routine tasks, managing emails, scheduling meetings, and reducing distractions. Features like timed reminders, notification management, and integration with focus-enhancing tools like RescueTime are particularly useful.Free and Affordable Plans
IFTTT provides a free plan with basic automation features, making it accessible to many users. For more advanced features, users can upgrade to Pro or Pro plans starting at $14.99.Smart Home and Device Support
IFTTT supports many smart home devices, including thermostats, lighting systems, and voice assistants like Alexa and Google Assistant, making it a versatile tool for home automation as well.Disadvantages of IFTTT
Limited in Complex Workflows
IFTTT is great for simple, one-step automations but struggles with more complex, multi-step workflows. For advanced automation needs, alternatives like Zapier or Microsoft Power Automate might be more suitable.Occasional Delays
Users may experience delays between trigger actions and the resulting automations, which can be frustrating for time-sensitive tasks.Applet Limitations on Free Plan
The free plan of IFTTT has a limited number of applets, which might not be sufficient for advanced users. This can restrict the extent of automation possible without upgrading to a paid plan.Real-Time Automation Issues
IFTTT may not offer real-time automation, which can be a drawback for users who need immediate responses to triggers. This can lead to delays in task execution. In summary, IFTTT is an excellent tool for automating everyday tasks and enhancing productivity, especially for those looking for a user-friendly and affordable solution. However, it may not be the best choice for users requiring complex, multi-step automations or real-time responses.
IFTTT (If This Then That) - Comparison with Competitors
When Considering Productivity Tools in the AI-Driven Category
IFTTT (If This Then That) stands out, but it is not the only option. Here’s a comparison with some of its main competitors:
IFTTT Unique Features
- IFTTT allows users to create custom “Applets” that automate tasks by connecting over 1,000 different apps and services. These Applets are based on a trigger-action principle, where a specific event in one app triggers an action in another.
- It offers a wide range of automation possibilities, from syncing calendars and to-do lists to automating project tracking updates and sending notifications for important events.
- IFTTT is user-friendly, making it accessible for non-technical users, and it includes features like time delays and queries that can enhance automation.
Zapier
- Zapier is another popular automation tool that connects different apps and services, similar to IFTTT. However, Zapier is often preferred by businesses due to its more advanced features and integrations with a wide range of business apps.
- Zapier offers multi-step workflows, known as “Zaps,” which can be more complex than IFTTT’s Applets. This makes Zapier a better choice for enterprise users who need to automate intricate workflows.
Make (formerly Integromat)
- Make is a newer automation platform that also connects various apps and services. It is known for its drag-and-drop automation builder and real-time data visualization, which can be appealing to users who prefer a more visual approach.
- Make is particularly suited for enterprise users who need to automate complex, multi-step workflows across a variety of business apps. It has a smaller user base compared to IFTTT but is gaining popularity for its innovative features.
Key Differences
- User Interface and Complexity: IFTTT is generally more user-friendly and simpler to use, making it a good choice for personal and home automation. Zapier and Make offer more advanced features, which may be more suitable for business and enterprise users.
- Integration Scope: All three tools offer a wide range of integrations, but Zapier and Make tend to have more business-oriented integrations, while IFTTT covers a broader spectrum including smart home, personal health, and social media.
- Automation Capabilities: IFTTT’s Applets are straightforward and easy to set up, while Zapier’s Zaps and Make’s Scenarios can handle more complex workflows. This makes Zapier and Make better for users who need to automate multiple steps in a single workflow.
Choosing the Right Tool
- If you are a non-technical user or need to automate tasks involving smart home devices, personal health, music, or social media, IFTTT might be the best choice due to its simplicity and wide range of integrations.
- For business users or those needing to automate complex workflows, Zapier or Make could be more suitable due to their advanced features and professional-centered integrations.
Each of these tools has its unique strengths and can significantly streamline tasks and boost productivity, depending on your specific needs.

IFTTT (If This Then That) - Frequently Asked Questions
What is IFTTT and how does it work?
IFTTT (If This Then That) is a no-code automation platform that allows users to create custom “applets” or automated actions. These applets are triggered by specific events across various apps and services. For example, you can set up an applet to send a text message at certain hours of the day to check your work status, or to sync your Trello tasks with Google Drive.
What kind of productivity applets can I create with IFTTT?
You can create a wide range of productivity applets. For instance, you can set up applets to keep your to-do lists organized by syncing them across different platforms like Todoist, Trello, and Google Tasks. You can also automate reminders, calendar events, and social media updates. Additionally, applets can help you stay focused by automatically sending your computer into focus mode if you spend too much time on non-productive sites like Facebook.
How can IFTTT help with task management and calendar synchronization?
IFTTT allows you to sync your to-do lists and calendars across different services. For example, you can set up an applet to add new tasks from Google Tasks to Todoist, or to add new Google Calendar events to your iOS Calendar or Notion to-do list. This automation helps in keeping all your tasks and events organized and up-to-date without manual intervention.
What AI services does IFTTT offer to enhance productivity?
IFTTT has introduced several AI services to boost productivity. These include the AI Social Creator for generating social media posts, AI Content Creator for generating long-form content like blogs, AI Summarizer for summarizing content, and AI Translation for translating text between multiple languages. There are also AI assistants for managing YouTube, Twitter, and LinkedIn activities, as well as an AI Grammar Assistant to ensure error-free content.
How do I get started with creating applets on IFTTT?
Getting started with IFTTT is straightforward. You can sign up for an account on the IFTTT website and explore the various applets available. The platform offers a user-friendly interface with a drag-and-drop approach, making it easy to create applets without any coding knowledge. You can browse through pre-built applets or create your own based on your specific needs.
Can I use IFTTT on multiple devices and platforms?
Yes, IFTTT is cross-platform compatible, meaning you can use it on Android, iOS, and web-based services. This allows you to control multiple apps and devices from one place, ensuring that your automations work seamlessly across all your devices.
How can IFTTT help in reducing distractions and improving focus?
IFTTT can help you stay focused by automating tasks that minimize distractions. For example, you can set up an applet to automatically send your computer into focus mode if you spend too much time on non-productive sites like Facebook. You can also set reminders and notifications to keep you on track and avoid unnecessary interruptions.
Are there any free plans available for using IFTTT?
Yes, IFTTT offers a free plan that allows you to create and use various applets without any cost. Additionally, there are premium plans like IFTTT Pro that offer more advanced features and AI services, which you can try for free with a trial.
How secure is the data handled by IFTTT?
IFTTT ensures the security of your data by integrating with apps and services securely. However, for detailed information on data security, it is best to refer to IFTTT’s official privacy and security policies on their website.
Can I use IFTTT for smart home automation as well?
Yes, IFTTT supports smart home automation. You can integrate smart devices to create custom routines, such as controlling lights, thermostats, or home security based on specific triggers. This makes it convenient to manage both your productivity tasks and smart home devices from a single platform.
How can I find and use popular and community-shared applets on IFTTT?
IFTTT has a large collection of pre-built applets and community-shared recipes that you can browse and use. You can explore the “Explore” section on the IFTTT website to find popular applets, or search for specific tasks you want to automate. This way, you can leverage the community’s creativity to automate various tasks efficiently.

IFTTT (If This Then That) - Conclusion and Recommendation
Final Assessment of IFTTT in the Productivity Tools Category
IFTTT (If This Then That) is a versatile and powerful automation tool that can significantly enhance productivity by streamlining repetitive tasks and simplifying workflows. Here’s a comprehensive overview of its benefits and who can benefit most from using it.Key Benefits
- Automation of Repetitive Tasks: IFTTT allows users to automate mundane tasks such as posting on social media, sending reminders, and syncing files between cloud storage platforms. This frees up time for more important activities.
- Customizable Automation: Users can create personalized “applets” that are triggered by specific events across various apps and services. This customization ensures that the automations are aligned with individual or business needs.
- Time-Saving: By automating tasks, IFTTT helps in saving time that would otherwise be spent on manual processes. For example, you can set up applets to save email attachments directly to cloud storage or to add new tasks from one platform to another.
- Enhanced Productivity: IFTTT integrates various apps and services, ensuring that important data is transferred automatically and workflows are streamlined. This is particularly useful for tasks like customer service, where inquiries can be centralized into a CRM system or shared spreadsheet.
- Smart Office Integration: IFTTT can also automate office environments by connecting smart devices, such as lighting and heating systems, to improve comfort and reduce energy costs.
Who Would Benefit Most
- Individuals: Anyone looking to streamline their personal workflows can benefit from IFTTT. For instance, you can set reminders, sync your to-do lists across different platforms, or receive productivity awareness alerts.
- Small to Medium-Sized Businesses: These businesses can use IFTTT to automate repetitive tasks, manage social media posting, and enhance team communication. Departments like marketing, sales, and IT can particularly benefit from automating data transfer and notifications.
- Tech-Savvy Users: Individuals who are comfortable with technology can leverage IFTTT to connect their apps and devices, creating a more connected and efficient workflow.