Teamwork - Detailed Review
Productivity Tools
Teamwork - Product Overview
Introduction to Teamwork
Teamwork is a web-based project and groupware management tool that specializes in facilitating collaboration and teamwork among teams. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Teamwork is designed to help teams collaborate and work together efficiently, regardless of their physical location. It focuses on enabling seamless communication, task assignment, and file sharing to streamline project management processes.
Target Audience
Teamwork caters to a wide range of teams, from small startups to large corporations. It is particularly useful for any organization that values collaboration and teamwork, whether they are managing projects remotely or in an office setting.
Key Features
Customizable Workflows
Teamwork allows teams to create customized workflows that align with their specific project requirements, ensuring each team member knows their role and responsibilities.
Real-Time Collaboration
The platform features real-time chat, file sharing, and task comments, enabling teams to collaborate effectively throughout the project lifecycle.
Intuitive Interface
Teamwork’s user-friendly interface makes it easy for team members to navigate the platform and access the information they need to complete their tasks efficiently.
Task Assignment and Management
Teamwork enables the assignment and tracking of tasks, ensuring that projects move smoothly from creation to completion.
AI Assistant Integration
Recently, Teamwork introduced an AI assistant that can help with content creation, such as drafting blogs, social media posts, and press releases. This AI tool also assists in outlining content, brainstorming ideas, and proofreading text.
Integration with Other Tools
Teamwork integrates with various other tools and platforms, such as Slack, Gmail, Salesforce, and Jira, to provide a comprehensive project management solution.
By emphasizing collaboration and providing a range of features to support teamwork, Teamwork helps organizations enhance their productivity and efficiency in managing projects.
Teamwork - User Interface and Experience
User Interface
The user interface of Teamwork.com is characterized by its intuitive and user-friendly design. Here, the integration of the AI assistant is seamlessly incorporated into the existing platform. Users can interact with the AI assistant directly within various text editors across the app, indicated by a small blue chip above the text box.
Ease of Use
The interface is designed to be easy to use, even for those without extensive technical expertise. The AI assistant is accessible wherever there is a text box, allowing users to generate content, outline ideas, brainstorm, and even proofread writing with minimal effort. This integration ensures that users can leverage AI capabilities without a steep learning curve.
Overall User Experience
The overall user experience is enhanced by the AI assistant’s ability to perform a variety of tasks. For instance, it can help users overcome writer’s block by drafting content, summarizing meetings, and simplifying complex text. The AI also assists in brainstorming ideas, generating social media posts, and performing comprehensive spelling and grammar checks. These features contribute to a smooth and efficient workflow, making it easier for teams to manage and complete tasks.
Real-Time Assistance
The real-time assistance provided by the AI assistant is a significant aspect of the user experience. Users can get immediate help with content creation, editing, and other tasks, which helps in maintaining productivity and reducing the time spent on repetitive or mundane tasks.
Conclusion
In summary, Teamwork.com’s user interface is intuitive, easy to use, and highly integrated with AI capabilities that enhance the overall user experience. The platform’s focus on simplicity and real-time assistance makes it a valuable tool for teams looking to boost their productivity and efficiency.
Teamwork - Key Features and Functionality
Teamwork.com Overview
Teamwork.com is a comprehensive project management platform that incorporates several key features and AI-driven functionalities to enhance team productivity and collaboration. Here are the main features and how they work:
Task and Project Management
Teamwork.com allows you to create projects, assign tasks, set due dates, and track progress. This feature helps in organizing work and ensuring that all team members are aware of their responsibilities and deadlines. You can easily reassign tasks and avoid bottlenecks by getting a complete picture of everyone’s work.
AI Assistant Integration
The Teamwork.com AI assistant, powered by ChatGPT, is integrated directly into the platform. This AI tool helps in various content-related tasks:
- Drafting Content: It assists in creating drafts of blogs, social media posts, and press releases, helping you overcome the initial blank page.
- Brainstorming: Generates multiple ideas for blog posts, campaigns, or other content needs.
- Outlining: Helps in outlining content for whitepapers or other detailed documents.
- Summarizing: Summarizes minutes from client meetings or other lengthy content.
- Editing: Performs comprehensive spelling and grammar checks, and can simplify complex text to make it more accessible.
Time Management
The platform allows you to log time directly, send time reminders, create timesheets, and mark time as billable. This feature helps in understanding how and where your team’s time is being spent, ensuring better time management and billing accuracy.
Client Communication and Collaboration
Teamwork.com includes integrated help desk software that centralizes client communications, freeing you from email chains and ensuring that no messages go unanswered. You can also give clients and contractors access to the platform, managing their permissions and privacy levels as needed.
Automation and Integration
The platform integrates with various other tools and platforms such as Slack, Adobe Creative Cloud, Microsoft Outlook, Google Drive, and more. This integration allows for seamless collaboration and automation of routine tasks, keeping everything in one place.
Custom Workflows and Forms
You can build custom workflows to get projects done on time and create custom forms to collect data and input from stakeholders quickly. This flexibility ensures that the platform adapts to your specific needs.
Security and Authentication
Teamwork.com offers two-factor authentication using the Google Authenticator app, adding an extra layer of security to your account. This ensures that your data and projects are protected from unauthorized access.
Mobile and Desktop Accessibility
The platform is accessible via mobile apps for iOS and Android, desktop versions for Windows and MacOS, Chrome and Gmail extensions, and integration with Microsoft Office apps. This allows you to work from anywhere, ensuring continuous productivity.
Centralized Content Management
Teamwork.com enables you to organize and access your company’s most important content in one centralized location. You can create, edit, collaborate, and share content across teams and with clients efficiently.
By integrating AI and these comprehensive features, Teamwork.com enhances team productivity, streamlines communication, and ensures that projects are managed and executed efficiently.
Teamwork - Performance and Accuracy
Performance
Teamwork’s integration of AI, as seen with the Teamwork.com AI assistant, significantly enhances team productivity. Here are some key performance benefits:Automation of Routine Tasks
The AI assistant can handle repetitive tasks such as drafting content, outlining whitepapers, and summarizing meeting minutes. This frees up team members to focus on more strategic and creative work.Content Creation and Editing
The AI tool can generate content for blogs, social media posts, and press releases, and also refine written communication in real-time. This helps in maintaining high-quality output with minimal manual effort.Efficient Task Management
By integrating AI within the Teamwork platform, teams can benefit from automated task suggestions, brainstorming ideas, and proofreading, which streamline workflows and improve overall efficiency.Accuracy
The accuracy of Teamwork’s AI tools is supported by several features:Real-Time Assistance
The AI assistant provides real-time help with content creation, editing, and summarization, ensuring that the output is accurate and of high quality.Comprehensive Checks
The tool can perform comprehensive spelling and grammar checks, and even simplify complex briefs to ensure clarity and accuracy.Consistency
By using AI for tasks like content generation and editing, teams can maintain consistency in their work, which is crucial for maintaining high standards of quality.Limitations and Areas for Improvement
While Teamwork’s AI tools offer significant benefits, there are some areas to consider for improvement:Dependence on Data Quality
The accuracy and effectiveness of AI tools depend on the quality of the data they are trained on. If the training data is biased or incomplete, the AI’s performance may suffer.User Adoption
The success of AI-driven tools also depends on user adoption and comfort with using AI. Some team members might need training or time to adjust to relying on AI for certain tasks.Contextual Understanding
While AI is excellent at handling routine and repetitive tasks, it may struggle with tasks that require deep contextual understanding or nuanced decision-making. Human oversight may still be necessary in such cases.Engagement and User Experience
Teamwork’s AI tools are designed to be user-friendly and integrated seamlessly into the existing platform. Here are some points on engagement:Ease of Use
The AI assistant is accessible wherever there is a text box in Teamwork.com, making it easy for users to leverage AI without needing to switch between different tools.Personalized Task Suggestions
The AI provides personalized task suggestions and real-time assistance, which helps in keeping teams engaged and productive. Overall, Teamwork’s AI-driven productivity tools demonstrate strong performance and accuracy, particularly in automating routine tasks and enhancing content creation. However, as with any AI tool, there is a need for ongoing improvement in areas such as data quality and user adoption. Teamwork - Pricing and Plans
Teamwork Pricing Plans
Teamwork offers a range of pricing plans to cater to different team sizes and project management needs. Here is a detailed outline of their pricing structure and the features available in each plan:
Free Plan
- Cost: Free
- Users: Up to 5 users
- Features: Basic project management essentials, client work foundations, key integrations, 2 projects, and unlimited tasks. This plan is suitable for small teams or individuals with simple project needs.
Deliver Plan
- Cost: $10.99 per user, per month when billed annually ($13.99 per user, per month when billed monthly)
- Users: Unlimited users
- Features: Everything in the Free plan, plus:
- Up to 300 projects
- 100 GB of storage
- Project templates (up to 20 custom templates)
- Task automation
- Client work essentials (unlimited client users and intake forms)
- Basic reporting (project status, portfolio health, planned vs. actual reports)
- Integrations with Slack and Microsoft Teams
- Guest access and team-based instant messenger.
Grow Plan
- Cost: $19.99 per user, per month when billed annually ($25.99 per user, per month when billed monthly)
- Users: Unlimited users
- Features: Everything in the Deliver plan, plus:
- Advanced reporting and burndown reports
- Workload and capacity management
- Powerful budgeting features
- Enhanced security and compliance features
- More application integrations.
Scale Plan
- Cost: Contact sales for custom pricing
- Users: Unlimited users
- Features: Everything in the Grow plan, plus:
- Unlimited retainer management
- Unlimited custom reports
- Resource scheduler
- Financial and utilization insights
- Unlimited shared and enterprise dashboards
- Billable utilization targets.
Enterprise Plan
- Cost: Custom pricing; contact sales for a quote
- Users: Unlimited users
- Features: Everything in the Scale plan, plus:
- Advanced security features (SSO, dedicated infrastructure, IP restriction at an additional cost)
- User permissions and two-factor authentication
- Dedicated Customer Success Manager
- Premium support
- Up to 10 hours of dedicated support for API work, data migration, and integrations.
Additional Products
- Teamwork Desk: A help desk platform with four paid tiers (Starter, Pro, Premium, and Enterprise). The Starter plan starts at $9.50 per user, per month, and includes features like taggable tickets, mobile apps, and integration with all Teamwork software.
- Teamwork Chat: Included with every paid Teamwork Project Management tier, with optional unlimited video calls (pricing varies based on total user count). Note that video calls will be discontinued from January 2025.
- Teamwork Spaces: A document management software with two priced tiers and a bespoke option. Pricing is not publicly listed, so you need to contact Teamwork for more information.
- Teamwork One: A comprehensive suite including Teamwork, Teamwork Chat, Teamwork Desk, and Teamwork Spaces. Pricing is available upon request, but it is noted to be more cost-effective than buying each product separately.
Each plan is designed to meet the specific needs of teams ranging from small to large enterprises, offering a scalable and flexible solution for project management.
Teamwork - Integration and Compatibility
Teamwork.com Overview
Teamwork.com is a versatile project management platform that boasts a wide range of integrations with various tools and services, ensuring seamless compatibility across different platforms and devices.
Integrations with Other Tools
Teamwork.com integrates with a multitude of popular productivity and project management tools. Here are some notable examples:
- Google Workspace: Teamwork.com integrates seamlessly with Google Sheets, Google Docs, Google Calendar, and Google Drive, allowing users to create and manage projects, prioritize tasks, and track time directly from these tools.
- Microsoft Office: Users can create projects, tasks, messages, and log time directly from Word, Excel, PowerPoint, or any other Microsoft Office app.
- Slack: Tasks can be created in Teamwork.com from messages in Slack, and users can receive real-time notifications on their tasks in a dedicated Slack channel.
- Microsoft Teams: Collaboration on projects and pages can be done directly from MS Teams, keeping work moving forward from one place.
- Jira: Teamwork.com can be synchronized with Jira Cloud using SoftSync, allowing for the synchronization of projects, tasks, and user activities.
- HubSpot: Projects, tasks, and logged time can be created and linked between Teamwork.com and HubSpot.
- Trello, Asana, Wrike, Basecamp: Data can be imported directly from these platforms into Teamwork.com, making it easy to transition between different project management tools.
- Financial Tools: Integrations with QuickBooks, Xero, FreshBooks, and Harvest enable easy time tracking and invoice export.
Third-Party Integrations
In addition to direct integrations, Teamwork.com can connect with other platforms using third-party services like:
- Zapier, Unito, and Make: These tools allow users to automate processes by connecting Teamwork.com with over 2,000 other apps without writing any code.
- Dropbox, OneDrive, Box.com: Files can be attached to tasks in Teamwork.com directly from these storage services.
Device Compatibility
Teamwork.com is accessible and functional across various devices:
- Mobile Apps: Teamwork.com offers mobile apps, allowing users to work anywhere, at any time.
- Desktop: The platform can be launched directly from the desktop for easy access.
- Web: Teamwork.com is fully functional via web browsers, ensuring users can manage their projects from any device with an internet connection.
Custom Integrations and Automation
Users can also build custom integrations and automate workflows within Teamwork.com:
- Custom Add-ons: Users can create their own add-ons, command bar tools, or notifications to manage tasks and projects more efficiently.
- Automation Tools: Integrations with tools like Clockify, Time Doctor, and Hubstaff allow for automated time tracking, enhancing productivity and reducing manual effort.
Conclusion
Overall, Teamwork.com’s extensive integration capabilities and cross-platform compatibility make it a highly versatile and efficient tool for managing client projects and team productivity.
Teamwork - Customer Support and Resources
Customer Support Options
Phone Support
Teamwork provides a toll-free phone number, (844) 819-8453, which is the most commonly used method for addressing customer issues. Additional phone numbers are available for other regions, such as Australia and Ireland.
Email Support
Users can contact Teamwork via email at support@teamwork.com. This is another popular method for seeking help and resolving issues.
Live Chat
Teamwork also offers live chat support, providing immediate assistance for users who prefer real-time communication.
Additional Resources
Help Docs and Guides
Teamwork has an extensive support center with product-specific help documents. These guides cover various aspects such as managing projects and tasks, tracking time, creating milestones, sharing files, and more. There are also detailed guides for setting up inboxes, managing tickets, and running reports within their Desk feature.
Webinars
Teamwork hosts live webinars where users can see the products in action. These webinars are a great resource for learning how to use the tools effectively.
Support Hours
The support team is available Monday through Friday from 7:00 AM to 12:00 AM IST, with limited coverage on weekends.
Product-Specific Support
Project Management
The support center includes detailed instructions on how to manage projects, track time, and create milestones within the Teamwork platform.
Desk and Chat
There are specific guides for setting up and managing inboxes, tickets, and chat channels, as well as creating help documents and running reports.
Spaces
Users can find help on adding new users, managing space options, and setting pages as required reading within the Spaces feature.
By providing these multiple support channels and resources, Teamwork ensures that users can quickly find the help they need to optimize their use of the platform.
Teamwork - Pros and Cons
When Considering Teamwork as a Productivity Tool
When considering the use of Teamwork as a productivity tool, especially in the context of AI-driven solutions, here are some key advantages and disadvantages to be aware of:
Advantages
- Comprehensive Project Management: Teamwork offers an all-in-one platform for managing client work, projects, and teams. It includes features like time tracking, budgeting, and task assignment, which help in centralizing operations and improving communication, collaboration, and coordination among team members.
- Real-Time Collaboration: The platform provides real-time collaboration features, allowing teams to work seamlessly together regardless of location. This includes customizable dashboards, real-time updates, and alerts for task and milestone progress.
- Efficient Task Management: Teamwork enables teams to assign tasks, set deadlines, and track performance all in one place. It also offers accountability management features to ensure team members are doing their part to move the project forward.
- Budgeting and Expense Tracking: The platform includes budgeting features that help teams track expenses and stay within budget. This is particularly useful for managing project finances effectively.
- Event and Activity Planning: Teamwork simplifies the planning of events and activities with intuitive planning tools, allowing teams to assign tasks, set deadlines, and track progress easily.
- Flexible Notifications System: The platform offers a flexible notifications system, ensuring that team members are informed and updated on project progress and any changes.
Disadvantages
- Integration Limitations: One of the significant drawbacks of Teamwork is its lack of integration with major CRM tools like ZOHO CRM and Freshsales. This can limit the effectiveness of the overall workflow and make it harder to manage customer data.
- Setup and Learning Curve: Setting up Teamwork, especially for large teams, can be time-consuming. The learning curve can also be challenging, which may slow down the adoption process.
- Interface Confusion: Some users find the interface of Teamwork confusing, which can hinder the smooth operation of the platform, particularly for those who are not tech-savvy.
- Performance Issues: As tasks pile up, Teamwork can slow down, making it difficult for teams to stay on top of their workload and meet deadlines. Effective task management strategies are necessary to mitigate this issue.
While Teamwork does not heavily integrate AI features compared to some other tools, its robust project management capabilities make it a valuable asset for teams looking to streamline their workflows and enhance collaboration. However, it is important to consider the potential drawbacks, especially regarding integration and user interface, to ensure it aligns well with your team’s specific needs.
Teamwork - Comparison with Competitors
Teamwork
Teamwork is a comprehensive project management and collaboration platform known for its wide range of features and integrations. Here are some of its key aspects:
- Project Scheduling: Teamwork allows for detailed project timelines and Gantt charts.
- Task Management: Users can assign tasks, set deadlines, and track progress.
- Collaboration Tools: Includes features for team communication, file sharing, and time tracking.
- Integrations: Integrates with various tools such as Google Drive, Slack, and Trello.
Unique Features
One of Teamwork’s unique features is its ability to handle large-scale projects with multiple stakeholders. It offers advanced reporting and dashboard tools that provide a clear overview of project status and team performance.
Alternatives and Comparisons
Notion
Notion is another powerful productivity tool that combines note-taking, task management, and database functionalities. Here’s how it compares:
- Versatility: Notion is highly versatile and can be used for simple note-taking to complex database management. Its AI integration enhances productivity by generating text, summarizing pages, and more.
- Central Hub: Notion serves as a central hub for organizing and storing information, making it a strong alternative for teams needing a unified workspace.
Motion
Motion is an AI-powered productivity tool that excels in task management and scheduling:
- Auto-Scheduling: Motion automatically schedules tasks based on priorities, deadlines, and team availability, which is a unique feature compared to Teamwork’s more manual scheduling.
- Calendar Integration: Motion integrates seamlessly with personal and work calendars, and it includes email and voice integration for adding tasks on the go.
Asana
Asana is a well-established project management platform that has been enhanced with AI capabilities:
- AI-Driven Project Management: Asana uses AI to identify potential blocks, flag risks, and suggest goals, making it more proactive than Teamwork in project management.
- Task Automation: Asana’s AI can automate repetitive tasks and suggest better workflows, which might be more advanced than Teamwork’s automation features.
Trello
Trello is known for its board-based approach to task organization:
- Visual Task Management: Trello’s board view and map view provide a visual representation of tasks, which can be more intuitive for some teams compared to Teamwork’s Gantt charts.
- Automation: Trello’s Butler tool allows for automating repetitive tasks and setting custom rules, similar to Teamwork’s automation capabilities but with a more visual approach.
Smartsheet
Smartsheet is another project management tool that focuses on automated workflows and workload tracking:
- Workload Tracking: Smartsheet provides detailed insights into team resource allocation and workload distribution, which can be a unique selling point for teams needing to manage workloads efficiently.
- Automated Workflows: Smartsheet’s automated workflows can send notifications and generate reports based on specific events, similar to Teamwork but with a stronger focus on resource management.
Conclusion
Each of these tools has its unique strengths and can serve as a viable alternative to Teamwork depending on the specific needs of your team. Notion excels in versatility and central information management, Motion in AI-driven task scheduling, Asana in proactive project management, Trello in visual task management, and Smartsheet in workload tracking and automated workflows. Choosing the right tool involves evaluating your team’s priorities, budget, and the specific features that align best with your workflow.
Teamwork - Frequently Asked Questions
Frequently Asked Questions about Teamwork.com AI Features
Q: What is the AI assistant in Teamwork.com, and how does it work?
The AI assistant in Teamwork.com is a built-in feature that leverages AI to generate new content, review, and revise existing text across various text editors within the app. This assistant is powered by ChatGPT and can be accessed from the text editor in supported areas such as project descriptions, task lists, comments, and messages. Users can generate new content, correct spelling and grammar, summarize text, and simplify language using the AI tools.
Q: What are the different AI tools available in Teamwork.com?
The AI tools in Teamwork.com include several options:
- Draft with AI: Generate new content from scratch or using quick start options.
- AI Tools: Review and improve existing content by checking spelling and grammar, summarizing text, making it better, and simplifying language.
Q: How do I access the AI assistant in Teamwork.com?
To access the AI assistant, click the AI icon on the editor toolbar’s right side. In some areas, the AI option might be hidden under an ellipsis (three dots). From there, you can choose to draft new content or use AI tools to improve existing text.
Q: Are there any limits to using the AI assistant in Teamwork.com?
Yes, the number of AI responses your account can generate per month depends on your Teamwork.com subscription plan. For example, the Free Forever plan allows 50 AI responses per month, while the Scale (Enterprise) plan allows up to 2,000 AI responses per month.
Q: What areas of Teamwork.com does the AI assistant support?
The AI assistant is supported in various areas, including description fields (project, project template, task list, task list template, task, milestone, file, link), comments (task, milestone, file), messages, and project updates. However, it is not supported in the Beta Notebooks editor.
Q: Can the AI assistant help with specific tasks or projects?
Yes, the AI assistant can help generate content for specific tasks or projects. For instance, you can use it to draft new tasks, project descriptions, or comments. It can also help in summarizing long texts or simplifying complex language, making it easier to manage and communicate about tasks and projects.
Q: How does the AI assistant handle user input and feedback?
Users can input their prompts or select from quick start options to generate content. After the AI generates a response, users can review it, apply the suggested text, edit the prompt to retry, or go back to the AI assistant menu. This allows for iterative improvements based on user feedback.
Q: Is the AI assistant available in all Teamwork.com plans?
The AI assistant is available in all per-user based subscriptions, but the number of AI responses per month varies depending on the subscription plan. Even the Free Forever plan includes a limited number of AI responses.
Q: Can the AI assistant be used for real-time collaboration?
While the AI assistant is primarily used for generating and improving text, it does not facilitate real-time collaboration in the same way tools like Microsoft Teams or Google Workspace do. However, it can be used to enhance the content and communication within collaborative projects managed through Teamwork.com.
Q: How secure is the data processed by the AI assistant in Teamwork.com?
Teamwork.com ensures that the data processed by the AI assistant is handled securely, but for detailed information on data security and privacy policies, it is best to refer to Teamwork.com’s official documentation and terms of service.
Teamwork - Conclusion and Recommendation
Final Assessment of Teamwork in the Productivity Tools AI-Driven Product Category
Teamwork, with its integration of AI through the Teamwork.com AI assistant, offers a compelling solution for teams looking to enhance their productivity and collaboration. Here’s a detailed look at who would benefit most from using it and an overall recommendation.
Key Features and Benefits
The Teamwork.com AI assistant is integrated directly within the Teamwork.com platform, leveraging AI generated via ChatGPT. This assistant is versatile and can help in various aspects of content creation and management:
- Content Creation: It can draft blogs, social media posts, and press releases, as well as outline content and brainstorm ideas.
- Content Improvement: The AI can simplify complex text, perform comprehensive spelling and grammar checks, and even summarize content in real-time.
- Efficiency: By automating routine tasks such as writing and proofreading, the AI assistant frees up team members to focus on more strategic and creative work.
Who Would Benefit Most
This tool is particularly beneficial for teams involved in content creation, project management, and collaborative work. Here are some specific groups that would gain significant advantages:
- Content Teams: Writers, bloggers, and social media managers can use the AI to generate ideas, draft content, and refine their writing, making their workflow more efficient.
- Project Managers: The ability to automate routine tasks and generate reports can help project managers keep projects on track and ensure all team members are informed and aligned.
- Remote Teams: Given the remote work trend, tools that enhance collaboration and communication are crucial. The Teamwork.com AI assistant can help remote teams stay connected and productive.
Overall Recommendation
Teamwork’s integration of AI is a significant step forward in enhancing team productivity and collaboration. Here are some key points to consider:
- Ease of Use: The AI assistant is accessible directly within the Teamwork.com platform, making it easy for users to leverage its features without needing to switch between different tools.
- Productivity Boost: By automating repetitive tasks and providing real-time assistance, the AI can significantly boost team productivity and efficiency.
- Versatility: The range of tasks the AI can handle, from content creation to summarizing meeting minutes, makes it a valuable addition to any team’s toolkit.
In summary, if you are part of a team that relies heavily on content creation, project management, or collaborative work, especially in a remote setting, the Teamwork.com AI assistant is a valuable tool to consider. It can streamline your workflow, enhance your productivity, and allow team members to focus on more creative and strategic tasks.