Adobe Campaign - Detailed Review
Sales Tools
Adobe Campaign - Product Overview
Adobe Campaign Overview
Adobe Campaign is a comprehensive marketing automation and management tool within the Adobe Marketing Cloud, designed to help marketers create, manage, and deliver personalized cross-channel marketing campaigns.Primary Function
The primary function of Adobe Campaign is to orchestrate and execute marketing campaigns across various channels, including email, mobile, direct mail, social media, and more. It enables marketers to design, launch, measure, and automate campaigns to deliver timely and relevant messages to their customers.Target Audience
Adobe Campaign is targeted at marketers and marketing teams who need to manage and optimize their cross-channel marketing efforts. This includes both B2B and B2C marketers looking to enhance customer engagement and improve the effectiveness of their marketing campaigns.Key Features
Cross-channel Marketing
Adobe Campaign allows marketers to harmonize all their marketing channels into a single workflow. This includes sending mobile-responsive emails, push notifications, text messages, and in-app messages, as well as integrating with other channels like direct mail and social media.Email Management
The platform offers advanced email management capabilities, such as AI-powered emails, dynamic content, email creation, deliverability, reporting, testing, multilingual emails, and triggered emails. This helps in improving email personalization and automation.Segmentation and Targeting
Adobe Campaign enables detailed audience segmentation using data from various sources. Marketers can create complex segmentation strategies, align offers and messages with specific segments, and track and analyze campaign performance. Features like predictive send time optimization and predictive engagement scoring further enhance targeting capabilities.Integrated Customer Profiles
The platform provides a unified customer profile that combines online and offline data, contact history, demographics, purchase data, and channel preferences. This single accessible view of the customer helps in one-to-one personalization and effective segmentation.Campaign Reporting and Analytics
Adobe Campaign includes comprehensive reporting and analytics tools to measure campaign performance across all channels. This allows marketers to track the effectiveness of their campaigns and make data-driven decisions.Data Connectors and Integration
The platform integrates with various data sources through data connectors, enabling CRM integration and the transfer of data from external sources. This ensures that marketers have a complete view of their customers and can leverage this data for more effective campaigns.Conclusion
In summary, Adobe Campaign is a powerful tool for marketers to manage and optimize their cross-channel marketing efforts, offering a range of features that enhance personalization, segmentation, and campaign execution. Adobe Campaign - User Interface and Experience
User Interface of Adobe Campaign
The user interface of Adobe Campaign, particularly in its latest version, is crafted to be modern, intuitive, and unified, making it easier for users to manage and execute their marketing campaigns.
Modern and Unified Experience
The new Adobe Campaign Web User Interface offers a streamlined and connected experience, integrating seamlessly with other Adobe Experience Cloud solutions. This includes a single, shared user session for access to all Adobe solutions, a new navigation experience with menus and folders available from the left rail, and solution and organization switchers located in the top bar. The Unified Shell integration provides direct access to the community, help center, and support resources.
Ease of Use
Adobe Campaign Standard, which is the web-based version, is known for its user-friendly interface. It features drag-and-drop elements that simplify the process of creating and automating customer experiences across various channels. This makes it accessible even for users who may not have extensive technical expertise.
Workflow and Process Management
The interface includes a reimagined workflow canvas that allows users to design and manage their processes more efficiently. This graphical environment enables the creation of complex processes with ease, including the management of workflows, deliveries, campaigns, and content through template management.
Personalization and Targeting
The user interface supports dynamic content creation, allowing for highly targeted and personalized experiences. It also integrates natively with Adobe Experience Platform audiences, enabling users to leverage unified customer profiles to target customers and prospects effectively.
Cross-Channel Capabilities
Adobe Campaign allows users to create and execute campaigns across multiple channels, including email, direct mail, call centers, websites, point-of-sale systems, social networks, mobile apps, and SMS. This omnichannel approach is facilitated by a visually appealing and user-friendly interface that helps in improving customer engagement and delivering timely, relevant messages.
AI-Driven Features
The platform also leverages AI, powered by Adobe Sensei, to predict the best send times and identify the customers most likely to engage. This enhances the overall efficiency and effectiveness of the campaigns.
Conclusion
In summary, the Adobe Campaign user interface is designed to be intuitive and user-friendly, making it easier for marketers to create, manage, and execute personalized cross-channel campaigns. Its integration with other Adobe tools and AI-driven features further enhance the user experience and campaign performance.
Adobe Campaign - Key Features and Functionality
Adobe Campaign Overview
Adobe Campaign is a comprehensive marketing automation and email marketing solution that integrates various features to enhance customer engagement and campaign effectiveness. Here are the main features and how they work, including the integration of AI:
Cross-Channel Marketing
Adobe Campaign allows you to manage campaigns across multiple channels, including email, SMS, push notifications, direct mail, call centers, websites, point-of-sale systems, social networks, and mobile apps. This feature enables you to create and automate customer experiences across different channels, ensuring consistent and relevant interactions with your audience.
Email Management
- Email Creation and Personalization: You can create and design personalized emails using an editor, manage templates, and dynamically customize content based on customer data. This helps in improving email deliverability, automation, and reporting.
- Automated Email Responses: Set up automated nurturing emails based on events, online activities, and lead scores to keep customers engaged.
- Email Deliverability: Ensure high inbox delivery rates through opt-in management, bounce handling, unsubscribe processing, and spam checking.
AI-Powered Emails
- Predictive Send-Time Optimization: Powered by Adobe Sensei and Journey AI, this feature predicts the best time to send emails to each individual to maximize engagement rates and improve campaign ROI. It analyzes historical engagement metrics to determine optimal send times.
- Predictive Engagement Scoring: This feature identifies customers’ preferred levels of engagement, helping you target and personalize messages to increase conversions and retention. It intelligently filters customers who are likely to opt out based on past messaging patterns.
Segmentation and Targeting
Adobe Campaign allows you to segment your audience based on demographic, behavioral, and CRM data. You can create targeted lists and build customer profiles to deliver personalized messages. This segmentation helps in crafting meaningful connections with each audience segment.
Reporting and Analytics
The platform provides comprehensive reporting and analytics capabilities, including campaign reporting, delivery status, recipient activity, and campaign ROI. You can monitor and report on both core and custom metrics to measure the effectiveness of your campaigns.
Dynamic Content and A/B Testing
- Dynamic Content: Customize emails, forms, and landing pages dynamically for specific segments of customers and prospects. This ensures that the content is relevant and engaging for each audience segment.
- A/B Testing: Test alternate versions of emails, landing pages, and forms to determine what works best and maximize response rates and conversion.
Mobile Marketing
Adobe Campaign integrates mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages, and in-app messages. It also allows you to design your app to integrate with Campaign using the mobile SDK.
Lead Management
The platform includes features for lead management, such as data quality management, segmentation, lead scoring, and lead nurturing. It automates drip marketing campaigns based on prospect behaviors and integrates with CRM systems to sync lead, contact, account, and opportunity information.
AI Assistant Content Accelerator
This feature, powered by Microsoft Azure OpenAI and Adobe Firefly, auto-generates personalized and engaging content for emails, SMS, and push notifications based on marketing objectives and brand guidelines. It simplifies the creation and execution of marketing campaigns, saving time and improving efficiency.
These features collectively help in creating efficient, personalized, and engaging marketing campaigns that resonate with different audiences across all channels and screens. The integration of AI enhances the predictive capabilities, personalization, and overall effectiveness of the campaigns.
Adobe Campaign - Performance and Accuracy
Evaluating the Performance and Accuracy of Adobe Campaign
Evaluating the performance and accuracy of Adobe Campaign, particularly in the context of AI-driven sales tools, involves several key aspects:
Performance Optimization
Adobe Campaign utilizes AI-powered optimization to enhance campaign performance. This includes automatic bid adjustments based on marketplace changes, which is a feature of Adobe Advertising Cloud that can be integrated with Adobe Campaign. The AI-driven optimization helps in maximizing conversions by adjusting bids across various metrics, such as device, time of day, and location.
Key Performance Indicators (KPIs)
To measure the performance of campaigns in Adobe Campaign, several KPIs are available. These include the number and percentage of messages delivered, opened, clicked, and error rates. For example, the “Delivered” indicator shows the percentage of successfully delivered messages compared to the total sent, while the “Errors” indicator highlights the percentage of errors encountered during message delivery.
Implementation Challenges
Implementing Adobe Campaign can be challenging due to several factors:
- Lengthy Ramp-Up Timelines: Setting up the platform from scratch and configuring it according to an organization’s unique needs can take several months. This includes time-consuming processes like email IP warming and SMS shortcode provisioning.
- Internal Resource Alignment: Ensuring coordination between marketing and technology teams is crucial. Lack of alignment can lead to delays and additional costs.
- Platform Training and Adoption: Learning the new platform requires significant bandwidth, especially when migrating from a less capable marketing automation tool. Focused training programs, such as the Activate Academy, can help users ramp up quickly.
Data Accuracy and Integration
The accuracy of data is critical for campaign performance. Adobe Campaign allows integration with external databases, which can improve personalization and targeting. However, there are best practices to follow:
- Optimize Data Usage: Pre-process personalization data in a dedicated workflow to improve performance. Avoid operations that require simultaneous use of Adobe Campaign and external databases.
- Error Management: Regularly update the database to avoid delivery errors. Soft and hard bounces need to be managed to ensure accurate targeting.
Limitations
There are some limitations to consider:
- Data Manipulation: The Federated Data Access (FDA) module in Adobe Campaign is designed for batch mode operations in workflows. It is not recommended for unitary operations like real-time messaging or personalization. Joining tables from different data sources in one query is also not supported.
- Model Accuracy: In the context of Adobe Advertising Cloud, model accuracy can be affected by changes in the ecosystem. If the models are not accurate, it may result in uncertain performance, highlighting the need for continuous monitoring of model accuracy.
By addressing these areas, users can optimize the performance and accuracy of Adobe Campaign, ensuring that their marketing campaigns are effective and well-targeted. However, it is important to be aware of the potential challenges and limitations to maximize the benefits of the platform.
Adobe Campaign - Pricing and Plans
The Pricing Structure of Adobe Campaign
The pricing structure of Adobe Campaign is based on several key factors, rather than traditional tiered plans. Here’s a breakdown of how the pricing works:
Active Profiles
Adobe Campaign pricing is primarily based on the number of active customer profiles you engage with. An active profile is defined as a person you have messaged within a 12-month period. This approach allows you to focus on building relationships rather than worrying about the cost per message.
Channels
You can choose the primary customer engagement channels you need, such as email, SMS, push notifications, in-app messages, and direct mail. You only pay for the channels you use, which helps in managing costs based on your specific marketing strategies.
Add-Ons
In addition to the core pricing based on active profiles and channels, Adobe Campaign offers various add-ons. These can include custom channel use cases, compliance requirements, or other specialized needs, which are addressed with the help of Adobe’s professional services team or experienced partners. The pricing for these add-ons is adjusted accordingly to fit your unique needs.
No Fixed Tiers or Free Options
Unlike some other software, Adobe Campaign does not offer fixed pricing tiers or free options. The pricing is highly customizable and depends on the specific requirements of your marketing campaigns.
ROI and Performance Metrics
While there are no free options, Adobe Campaign has shown significant ROI for its users. For example, companies have seen a 338% return on investment after three years, and open rates have improved by 60% within the first six months.
Summary
In summary, Adobe Campaign’s pricing is flexible and based on the number of active customer profiles and the channels you use, with additional costs for any custom add-ons or specialized services. This model allows for a more personalized and cost-effective approach to your marketing strategies.
Adobe Campaign - Integration and Compatibility
Integration with Adobe Solutions
Adobe Campaign can be integrated with several Adobe Experience Cloud solutions to leverage their combined capabilities. Here are some key integrations:Adobe Analytics
This integration allows you to send indicators and attributes of email campaigns from Adobe Campaign to Adobe Analytics, enabling better measurement of internet audience and campaign performance.Adobe Experience Manager
You can combine content management with marketing automation, enhancing the personalization and delivery of campaigns.Adobe Experience Platform
This integration enables the sharing of audiences and assets, allowing for more unified and personalized marketing efforts.Adobe Journey Optimizer
This tool helps in optimizing customer journeys across multiple channels.Adobe Target
Integrates with Campaign to enable personalized targeting and content delivery.Adobe Workfront
Facilitates project management and workflow automation in conjunction with marketing campaigns.Integration with CRM Systems
Adobe Campaign supports integration with popular CRM systems to synchronize data such as contacts, accounts, and purchases. Key CRM integrations include:Salesforce
Uses the Salesforce API to enable two-way data synchronization between Salesforce and Adobe Campaign.Microsoft Dynamics 365
Supports both on-premise and online versions of Microsoft Dynamics 365, allowing for seamless data exchange.Integration with External Databases
The Federated Data Access (FDA) connector allows Adobe Campaign to connect with external databases without affecting the Campaign Cloud Database. Supported databases include:Amazon Redshift
Azure Synapse
(starting from Campaign v8.5)Databricks
(starting from Campaign v8.6.4/v8.7)Google Big Query
Snowflake
Vertica
Integration with Social Media and AI Tools
Adobe Campaign also integrates with social media platforms and AI tools to enhance engagement and automation:X (formerly Twitter)
Allows sending direct messages, posting updates, and collecting new contacts.OpenAI
You can integrate OpenAI with Adobe Campaign to enhance personalization, content creation, and customer engagement through AI-driven insights and automation. This involves setting up the OpenAI API, configuring Adobe Campaign, and developing an integration script.Compatibility Across Platforms and Devices
Adobe Campaign ensures compatibility with a range of operating systems, web browsers, and devices:Operating Systems
Compatible with Microsoft Windows Server 2019, 2016, and Microsoft Windows 11, 10.Web Browsers
Supports Microsoft Edge, Google Chrome, Safari (latest versions) for the web user interface and web access.Mobile SDK
Uses the Adobe Experience Platform Mobile SDK for sending push notifications, compatible with specific versions for iOS and Android. By integrating Adobe Campaign with these various tools and ensuring compatibility across different platforms, you can create a cohesive and effective marketing strategy that leverages the strengths of each solution. Adobe Campaign - Customer Support and Resources
Customer Support Options
Phone Support
For critical issues (P1), it is recommended to contact Adobe Customer Support via phone for immediate assistance. Regional phone numbers are available, including 1-800-497-0335 for the U.S. and Canada.
Live Chat
Users can initiate a live chat session through the Adobe Admin Console to resolve issues quickly. The chat window provides pre-defined topics to help route the issue efficiently.
Email and Web Support
Users can submit support tickets through the Admin Console or via email. This method allows for detailed descriptions of the issue and attachment of relevant files.
Named Support Contacts
Organizations can designate Named Support Contacts who have full access to the product, are trained on it, and can discuss data and make necessary account changes. Only these contacts are authorized to interact with customer support for detailed issues.
Additional Resources
Adobe Experience League
This is Adobe’s free online learning center, offering courses, guides, support, and more. For Adobe Campaign, it includes tutorials on email creation, reporting, campaign management, offer management, and dynamic content. Users can personalize their learning path by creating a profile based on their goals.
Campaign Documentation and Guides
The platform provides a comprehensive library of guides, tutorials, developer resources, technical documents, and release notes. These resources help users from basic to advanced levels, including practitioners, developers, and business leaders.
Community Support
Users can connect with other Adobe Campaign users through the Campaign community to discuss best practices, ask questions, and explore use cases.
Web Case Submission and Self-Guided Journeys
Users can submit support cases online and access self-guided journeys for troubleshooting and resolving issues. Monthly Office Hours and product documentation are also available.
Expert Sessions and Support Reviews
Depending on the support level (e.g., Enterprise Support, Elite Support), users can have access to expert sessions, escalation management, and regular support reviews to ensure their issues are addressed promptly and effectively.
These resources and support options are designed to ensure that users of Adobe Campaign can efficiently troubleshoot, manage, and optimize their campaigns with minimal downtime.
Adobe Campaign - Pros and Cons
Advantages
Personalization and Customer Insights
Adobe Campaign allows you to create highly personalized and contextually relevant messages across various channels, including email, mobile, and social media. It helps you gain a holistic view of the customer by integrating data from different systems, devices, and channels into a single profile.Cross-Channel Marketing
The platform enables you to launch, measure, and automate campaigns across multiple channels, ensuring a unified customer experience. This includes email, direct mail, call centers, websites, point-of-sale systems, social networks, mobile apps, and SMS.Automation and Efficiency
Adobe Campaign automates marketing processes, freeing up IT resources and boosting productivity. The cloud-based automation in Campaign Standard makes cross-channel campaign management more agile, secure, and scalable.Advanced Segmentation and Targeting
The platform helps you discover and engage your most valuable audiences through advanced segmentation and targeting capabilities. It uses data to understand unique customer segments and craft meaningful connections with each one.AI-Powered Features
Adobe Campaign includes AI-powered features such as predictive send time optimization and predictive engagement scoring, which help refine personalization strategies and improve campaign effectiveness.Comprehensive Reporting and Analytics
The platform offers detailed reporting and analytics tools, allowing you to monitor and report on core and custom metrics such as budget, costs, delivery status, recipient activity, and campaign ROI. Integration with Adobe Analytics provides further insights.Disadvantages
Complexity and Resource Requirements
Adobe Campaign Classic, in particular, is highly customizable but also complex and resource-intensive. It requires specialized expertise for configuration, training, and maintenance, which can be a significant challenge for smaller businesses or those without extensive technical resources.Cost
The cost of Adobe Campaign can be prohibitive for smaller businesses. The platform is generally more suited to larger enterprises with the budget to invest in advanced marketing automation tools.Learning Curve
Both versions of Adobe Campaign, but especially the Classic version, have a steep learning curve. Users, especially beginners, may find it challenging to get accustomed to the interface and workflows.Integration Challenges
Integrating Adobe Campaign with existing CRM systems, data lakes, and other MarTech stacks can be challenging. Improperly configured APIs can lead to data silos and broken workflows.Data Migration Issues
Moving legacy data to the new platform can be problematic, leading to data inaccuracies that affect segmentation, personalization, and reporting. This requires careful planning and possibly the use of Adobe’s migration tools or certified partners.Change Management and User Adoption
Implementing Adobe Campaign requires effective change management to ensure user adoption. Without proper communication and buy-in from key stakeholders, teams may resist new workflows or revert to legacy systems. By weighing these advantages and disadvantages, businesses can make an informed decision about whether Adobe Campaign aligns with their marketing needs and capabilities. Adobe Campaign - Comparison with Competitors
Adobe Campaign
Adobe Campaign, part of the Adobe Experience Cloud, is a comprehensive marketing automation platform that allows users to create, manage, and optimize marketing campaigns across various channels. It integrates with other Adobe tools like Adobe Analytics and Adobe Target for personalized customer experiences. However, it is known for its complex integration process and reliance on technical teams, which can lead to a lengthy setup and slow time-to-value.
Unique Features
- Multi-channel Campaign Management: Adobe Campaign enables users to manage campaigns across email, mobile, social media, and offline channels.
- Personalization: It uses customer data to create personalized messages and experiences.
- Integration with Adobe Tools: Seamless integration with other Adobe Experience Cloud products like Adobe Analytics and Adobe Target.
Alternatives and Competitors
HubSpot Marketing Hub
HubSpot Marketing Hub is an all-in-one marketing automation platform that connects customer insights through its Smart CRM. While it is less efficient and less innovative compared to Adobe Campaign according to user reviews, it offers a more streamlined and user-friendly interface. Key features include attracting visitors, engaging leads, and closing customers through an inbound marketing strategy. However, it is harder to implement and integrate compared to Adobe Campaign.
ActiveCampaign
ActiveCampaign is a Customer Experience Automation Platform that automates marketing, sales, and support processes. It offers hundreds of pre-built automations combining email marketing, CRM, and machine learning. Although it is less reliable and less efficient than Adobe Campaign, it provides powerful cross-channel orchestration and personalization. ActiveCampaign is also harder to use compared to Adobe Campaign.
Insider
Insider is a modern omnichannel solution that allows teams to build and manage campaigns without technical assistance. It features AI-powered next-best channel selection and send-time optimization, ensuring messages are sent at the right time and on the right touchpoint. Insider also offers A/B testing capabilities and automated test winner selection, which can save time and effort. Unlike Adobe Campaign, Insider has a faster time-to-value and does not require complex integrations.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is another strong alternative that offers a single view of buyers for sales, service, and marketing teams. It includes AI tools like Einstein Opportunity Scoring and Einstein Conversation Insights, which help prioritize leads and reference past exchanges. Salesforce provides predictive analytics and generative chat capabilities, making it a comprehensive solution for marketing automation. Unlike Adobe Campaign, Salesforce offers more channels and advanced marketing use cases without the need for complex integrations.
Dynamic Yield and Optimizely
These tools specialize in A/B testing, personalization, and automation. Dynamic Yield and Optimizely offer advanced personalization features and are easier to integrate compared to Adobe Campaign. They provide real-time personalization and A/B testing without the need for extensive technical support, making them viable alternatives for teams looking for simpler solutions.
AI-Driven Sales Tools
For sales teams specifically, tools like Salesforce Sales Cloud, Clari, and Gong.io offer AI-driven features that can enhance sales processes.
Salesforce Sales Cloud
Salesforce Sales Cloud uses Einstein AI Copilot to guide sellers at every stage of the sales process, including auto-generating personalized sales emails, providing feedback on customer interactions, and forecasting conversion rates. This makes it ideal for B2B teams looking to integrate AI into their sales workflows.
Clari
Clari uses AI to analyze conversations and deal activities, providing revenue forecasts and automated workflows. It streamlines CRM data and provides guidance on high-impact activities and most qualified leads. Clari’s features include priority scores, deal insights, and AI-generated meeting summaries, which can be more focused on sales performance compared to Adobe Campaign’s broader marketing automation scope.
Gong.io
Gong.io combines customer interaction data with AI analysis to provide revenue intelligence. It logs buyer actions, generates automated takeaways from calls and emails, and suggests action items for fast follow-up. Gong’s features are more specialized in sales engagement and revenue forecasting, making it a strong alternative for sales teams.
In summary, while Adobe Campaign offers comprehensive marketing automation, its complexity and integration challenges make alternatives like HubSpot Marketing Hub, ActiveCampaign, Insider, and Salesforce Marketing Cloud worth considering. For sales-specific AI tools, Salesforce Sales Cloud, Clari, and Gong.io provide specialized features that can significantly enhance sales processes.
Adobe Campaign - Frequently Asked Questions
1. What version of Adobe Campaign do I need to access the new web user interface?
To access the new web user interface in Adobe Campaign, you need to be on Adobe Campaign version 8.6 or later. This new interface brings consistency with Adobe Experience Platform and offers advanced features for marketing efficiency.
2. How does Adobe Campaign pricing work?
Adobe Campaign pricing is based on the number of active customer profiles you engage with, rather than the number of messages sent. You pay for the primary customer engagement channels you use, such as email, SMS, push notifications, and more. Additional costs may apply for add-ons and custom solutions developed with the help of Adobe’s professional services team or partners.
3. What are the key features of the new workflow canvas in Adobe Campaign v8?
The new workflow canvas in Adobe Campaign v8 provides an intuitive and advanced workspace for audience composition, workflow management, and content design. It integrates with Adobe Experience Platform native applications like Journey Optimizer and Real-Time CDP, allowing for more efficient and personalized cross-channel campaigns.
4. How does the AI Assistant Content Accelerator work in Adobe Campaign?
The AI Assistant Content Accelerator, embedded in the WYSIWYG message designer, allows marketers to use generative AI for full HTML email ideation, text, and image generation. It also provides refinement and variant suggestions to enhance creativity and productivity in campaign creation.
5. Can I monitor workflow execution in Adobe Campaign?
Yes, you can monitor workflow execution in Adobe Campaign. The platform provides tools and dashboards to help you understand and track the execution of your workflows, allowing you to take action if any errors occur.
6. How do I upgrade my Adobe Campaign instance to the latest version?
To upgrade your Adobe Campaign instance, especially if you are using Campaign Classic, you need to follow the upgrade process outlined by Adobe. For hosted customers, Adobe typically handles the yearly upgrades. You can find detailed instructions on how to update your environment in the Adobe Campaign documentation.
7. What is the database cleanup workflow in Adobe Campaign?
The database cleanup workflow in Adobe Campaign is a built-in technical workflow that deletes obsolete data to prevent exponential growth of the database. This workflow is triggered automatically without user intervention and can be accessed via the Administration > Production > Technical workflows node in Campaign Explorer.
8. How can I ensure my email deliveries are sent without errors in Adobe Campaign?
Adobe Campaign provides a set of dashboards and tools to monitor your email deliveries. You can use these tools to track the execution of your deliveries and take corrective action if any errors occur. This ensures that your messages are delivered successfully.
9. Can I configure security zones in Adobe Campaign Classic?
Yes, you can configure security zones in Adobe Campaign Classic using the Security Zones self-service interface. This interface allows you to manage entries in the VPN Security Zone configuration of your Adobe Campaign Classic deployment.
10. What are the benefits of using Adobe Campaign for my digital marketing strategy?
Using Adobe Campaign can significantly impact your digital marketing strategy. For example, companies have seen a 338% return on investment after three years, and open rates have improved by 60% within the first six months. Additionally, Adobe Campaign helps in delivering high-quality customer relationships across various channels and touchpoints.