Visenze - Detailed Review
Search Tools
Visenze - Product Overview
Introduction to ViSenze
ViSenze is a leading AI-powered platform that revolutionizes product discovery and search in the e-commerce and retail sectors. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
ViSenze serves as a smart product discovery platform, enabling retailers to enhance customer engagement and increase sales through advanced search and recommendation technologies. It processes over a billion queries a month, supporting both in-store and e-commerce sites.Target Audience
The primary target audience for ViSenze includes e-commerce and retail businesses, particularly those in the fashion and lifestyle sectors. Notable clients include ASOS, H&M, Rakuten, Zalora, Meesho, and EyeBuyDirect, among others.Key Features
Multi-Modal Search
ViSenze allows customers to search for products using text, images, and even conversational queries, providing a seamless and intuitive search experience.AI-Powered Recommendations
The platform offers six recommendation engines:- Similar: Recommends visually similar items.
- Look: Suggests shoppable products from model images.
- Pairing: Recommends complementary products for the primary item.
- Inspire: Suggests multiple outfit inspirations.
- Social: Turns social inspiration into product purchases.
- Session: Provides dynamic personalization for the ongoing shopping journey.
Visual Search
Customers can search for products by uploading images or using their device’s camera, making it easier to find items seen on social media or offline.Smart Tagging and Analytics
ViSenze automates product tagging and provides merchandising analytics, reducing manual workload and offering actionable insights to retailers.Scalability and Ease of Deployment
The platform is scalable, handling large volumes of queries and catalog sizes, and offers plug-and-play templates and no-code widgets for easy deployment and optimization.Performance Metrics
ViSenze has been shown to increase click-through rates (CTR) by 30%, conversions by 35%, and revenue per session by 20%, with a reported ROI of 40 times the investment. Overall, ViSenze enhances the shopping experience, increases sales conversions, and streamlines operations for e-commerce and retail businesses, making it an indispensable tool in the digital retail landscape. Visenze - User Interface and Experience
User Interface and Experience of ViSenze
The user interface and experience of ViSenze in the AI-driven product search category are characterized by several key features that enhance user engagement and simplify the shopping process.
Multi-Modal Search
ViSenze allows users to conduct searches using multiple modes, including text, images, and voice inputs, all within a single cohesive workflow. This multi-modal search capability enables users to find products in the way that is most convenient for them, whether by typing a description, uploading an image, or using voice commands.
User-Friendly Design
The interface is user-friendly and intuitive, encouraging engagement with recommended items through clear call-to-action buttons and a catchy display. The design ensures a consistent branded experience throughout the customer journey, creating a memorable shopping experience.
Smart Recommendations
ViSenze’s platform includes six recommendation engines that cater to different aspects of customer preferences. These engines include:
- Similar: Recommends visually similar items.
- Look: Recommends shoppable products from a model image.
- Pairing: Recommends complementary products for the primary item.
- Inspire: Suggests multiple outfit inspirations.
- Social: Turns social inspiration into product purchases.
- Session: Dynamic personalization for the ongoing shopping journey.
These recommendations are dynamically updated in real-time, creating a two-way conversation with users and enhancing the shopping experience.
Efficiency and Scalability
The platform is designed to handle large volumes of queries and catalog sizes, ensuring performance even during peak traffic. This scalability makes it suitable for businesses of various sizes. However, it may require some technical expertise to integrate fully with existing systems, and new users might need time to familiarize themselves with the platform’s full capabilities.
Real-Time Personalization
ViSenze’s technology updates recommendations in real-time based on contextual clues from user interactions. This dynamic updating ensures that recommendations are timely and relevant, enhancing user engagement and boosting conversions.
Case Studies and Success Stories
Several case studies, such as those from Zalora, Myntra, and Showpo, demonstrate the effectiveness of ViSenze in improving user engagement, increasing conversion rates, and enhancing revenue. For example, Zalora saw a 10% higher engagement rate and a 15% increase in average order value (AOV) after implementing ViSenze’s solutions.
Overall, ViSenze’s user interface is designed to be seamless, intuitive, and highly engaging, making it easier for customers to find and purchase products while providing businesses with significant improvements in sales conversions and operational efficiency.
Visenze - Key Features and Functionality
Introduction
ViSenze is a pioneering AI-powered platform that revolutionizes the way e-commerce and retail businesses engage with their customers through advanced search, recommendations, and analytics. Here are the key features and functionalities of ViSenze:Multi-Modal Search
ViSenze enables multi-modal searches, allowing customers to use text, images, or even conversational queries to find products. This includes image-based search where users can upload images or use their phone cameras to find similar products, combining visual recognition with text-based modifications to refine search criteria.Recommendation Engines
ViSenze offers six distinct recommendation engines:Similar
Recommends visually similar items.Look
Suggests shoppable products from model images.Pairing
Recommends complementary products for the primary item.Inspire
Suggests multiple outfit inspirations.Social
Turns social inspiration into product purchases.Session
Provides dynamic personalization for the ongoing shopping journey. These engines help brands create a better browsing and shopping experience, driving conversions and revenue.Automated Product Tagging
ViSenze uses AI to automate product tagging, reducing the manual workload and enhancing the accuracy of product descriptions. This feature is particularly beneficial for large catalogs, ensuring that products are correctly categorized and easily discoverable.Smart Recommendations
The platform utilizes smart algorithms to recommend products that are more likely to be purchased. These recommendations are based on various factors, including customer behavior, preferences, and the context of the shopping session. This increases engagement rates and average order values (AOV).Merchandising Analytics
ViSenze provides detailed analytics and insights that help retailers optimize their merchandising strategies. The platform processes over a billion queries a month, generating reports on an hourly, daily, or monthly basis. This data helps in making informed decisions to improve product placement, inventory management, and overall customer experience.Integration with Google Cloud
ViSenze leverages Google Cloud services such as BigQuery, Google Kubernetes Engine, Looker Studio, and Cloud Pub/Sub to manage and analyze large volumes of data. This integration allows for the processing of 500 million records per day, storing data for up to one year, and enabling non-technical team members to generate detailed reports. This setup has reduced data infrastructure and management costs by 50% and ensured 99.99% availability.Chatbot Solution
ViSenze’s AI Visual Recognition service is integrated into chatbots on websites and apps. Customers can upload images, and the service instantly identifies the item, suggesting visually similar products from the retailer’s catalog. This automates customer resolution processes, reducing the manual effort for support teams and improving query resolution times.Scalability and Performance
The platform is designed to handle large volumes of queries and catalog sizes, ensuring performance even during peak traffic. This scalability is crucial for retailers with extensive product catalogs and high traffic volumes.Conclusion
In summary, ViSenze’s AI-driven solutions enhance the shopping experience by providing intuitive search functionality, personalized recommendations, automated product tagging, and detailed analytics. These features, integrated with advanced cloud technologies, help retailers increase conversions, revenue, and customer satisfaction. Visenze - Performance and Accuracy
Performance of ViSenze
ViSenze demonstrates impressive performance in several key areas of its AI-driven product search tools:Scalability and Efficiency
ViSenze is capable of handling large volumes of data and queries. It processes over a billion queries per month and can ingest and process 500 million records per day using Google Cloud’s BigQuery, ensuring high performance even during peak traffic. This scalability is further enhanced by its ability to store data for up to one year, allowing for comprehensive analytics and insights.Speed and Latency
The platform is optimized for low latency, providing results in milliseconds. This is a result of years of investment in continuous algorithm and production infrastructure optimization.Data Management and Cost Efficiency
ViSenze has reduced its data infrastructure and management costs by 30-50% by leveraging Google Cloud services. This reduction also includes saving the equivalent of two full-time engineers’ time, now requiring only half of one person’s time to maintain the entire data platform.User Experience and Engagement
The platform offers a seamless and intuitive search functionality, supporting multi-modal searches (text, images, and conversational queries). This enhances user engagement and drives significant improvements in conversion rates and revenue for businesses.Accuracy
Image Recognition and Visual Search
ViSenze’s visual search technology is highly accurate, allowing customers to use product images or screenshots to search for similar products. This technology is backed by deep learning algorithms that improve with each use, as the more images fed into the system, the better it becomes.Product Tagging and Recommendations
The platform accurately tags product attributes, such as a white turtleneck cardigan with full sleeves, to provide an improved search experience. It also offers visually similar product recommendations, which are highly accurate and personalized based on user interactions.Query Analytics
ViSenze’s query analytics provide detailed insights into customer journeys, revealing what shoppers are looking for and how they respond to recommendations. This helps in providing more personalized experiences and constantly improving the e-commerce experience.Limitations and Areas for Improvement
Dependency on Data Quality
The effectiveness of ViSenze’s search and recommendations can be limited by the quality of the data fed into the system. High-quality data is essential for the AI models to perform optimally.Integration Complexity
While ViSenze offers a unified platform, it may require technical expertise to integrate fully with existing systems. This can be a barrier for some businesses, especially those without extensive technical resources.Learning Curve
New users might need some time to familiarize themselves with the platform’s full capabilities. This learning curve can be a temporary hurdle but is manageable with the tutorials and case studies provided by ViSenze.Continuous Improvement
While ViSenze’s technology is advanced, there are always limits in the current state of science and technology. The company continuously works to push these boundaries, aiming to accurately predict consumer choices based on both visual and non-visual behavioral signals. In summary, ViSenze’s performance and accuracy are highly commendable, with strong capabilities in scalability, speed, and user experience. However, it does face some limitations related to data quality, integration complexity, and the need for ongoing improvement in its technological capabilities. Visenze - Pricing and Plans
ViSenze Pricing Plans
ViSenze, a leading visual search and recommendation platform, offers several pricing plans tailored to different business needs. Here’s a breakdown of their pricing structure and the features included in each plan:
Free Trial
ViSenze provides a free trial that allows you to use their services until the trial period ends or the allocated API requests are exhausted, whichever comes first. This trial includes:
- Up to 100,000 API requests
- Up to 50,000 products
- Features such as AI Search (Text, Image, Similar), Smart Recommendations, Product Tagging, Dynamic Re-Ranking, Merchandising Rules, and Analytics.
Adopt Plan
Cost: $480 per month or $4,620 per year (saving 20% with annual payment)
Features:
- AI Search (Text, Image, Similar)
- Smart Recommendations (Like, Look, Style)
- Product Tagging
- Dynamic Re-Ranking
- Merchandising Rules
- Analytics
Limits:
- Up to 250,000 API requests per month
- Up to 50,000 products
- 1 catalog
- Maximum Queries Per Second (QPS) of 3
Free Trial: 30-day free trial available.
Grow Plan
Cost: $815 per month or $7,860 per year (saving 20% with annual payment)
Features:
- AI Search (Text, Image, Similar)
- Smart Recommendations (Like, Look, Style)
- Product Tagging
- Dynamic Re-Ranking
- Merchandising Rules
- Analytics
Limits:
- Up to 500,000 API requests per month
- Up to 50,000 products
- 1 catalog
- Maximum QPS of 5
Free Trial: 30-day free trial available.
Additional Offerings on AWS Marketplace
On the AWS Marketplace, ViSenze offers the Discovery Suite with various components priced separately:
- Smart Search: $800 per month for 10,000 API calls
- Smart Recommendations: $224 per month for 10,000 impressions
- Catalog Enrichment: $700 per month for 10,000 products
- Catalog Manager: $60 per month for 10,000 products
These components can be combined to suit specific business needs.
Key Features Across Plans
- Visual Search: Allows customers to search for products using images or screenshots.
- Smart Recommendations: Provides recommendations based on visual AI, including “Shop the Look,” “Similar Look,” and “Complete the Look.”
- Product Tagging: Automatically optimizes product catalogs with accurate tags.
- Analytics and Reporting: Offers insights into user behavior, search patterns, and conversion metrics.
ViSenze does not offer a free version, but the free trial and various pricing tiers provide flexibility for businesses to choose the plan that best fits their needs.
Visenze - Integration and Compatibility
ViSenze Overview
ViSenze, an AI-driven search and product discovery tool, is engineered to integrate seamlessly with a variety of platforms and devices, making it a versatile solution for e-commerce and retail businesses.
Platform Compatibility
ViSenze is compatible with major e-commerce platforms, facilitating easy integration through connectors, SDKs, and APIs. This compatibility extends to various e-commerce systems, allowing businesses to leverage ViSenze’s advanced search and recommendation capabilities without significant technical hurdles.
Device Compatibility
The tool is accessible on multiple devices, including smartphones. For instance, ViSenze partnered with Vivo to integrate its visual search capabilities into the Jovi Image Recognizer on Vivo smartphones, enabling users to search and purchase products directly from their devices.
Multi-Platform Support
ViSenze supports a wide range of businesses, from startups to enterprises, and is compatible with multiple platforms. It can be integrated with various retail systems, media companies, and marketplaces, such as Rakuten and ASOS, to convert images into immediate product search opportunities.
Integration Methods
The integration process is facilitated through various technical tools:
- Connectors: These allow for seamless integration with existing e-commerce platforms.
- SDKs (Software Development Kits): These provide developers with the necessary tools to integrate ViSenze into their applications.
- APIs (Application Programming Interfaces): These enable data exchange and functionality integration between ViSenze and other systems.
User Access
ViSenze is available on mobile browsers, ensuring that users can access its features across different devices. However, it is currently available exclusively in English, which might limit its accessibility for non-English speaking users.
Technical Requirements
While ViSenze offers a relatively straightforward integration process, it may still require some technical expertise to fully integrate with existing systems. Additionally, new users might need some time to familiarize themselves with the platform’s full capabilities.
Conclusion
Overall, ViSenze’s integration and compatibility features make it a highly adaptable and effective tool for enhancing the shopping experience and driving business growth across various e-commerce and retail platforms.
Visenze - Customer Support and Resources
Customer Support
Visenze provides multiple channels for customer support to address various needs:
- Email Support: Customers can contact knowledgeable Support Engineers via email at support@visenze.com for assistance with any issues or queries.
- Chatbot Solution: For retailers using ViSenze’s Chatbot solution, customers can upload images directly into the chat service, and the AI Visual Recognition service will identify and suggest relevant products, reducing the need for manual support intervention.
Additional Resources
Visenze offers a range of resources to help users optimize their experience:
- Case Studies and Insights: Users can access case studies and insights reports to see how other businesses have successfully implemented ViSenze’s solutions. These resources provide valuable examples of how the platform can improve customer satisfaction and team productivity.
- Demo and Trials: Customers can demo the Discovery Suite to experience the features firsthand before committing to a purchase. This hands-on approach helps in evaluating the suitability of the product for their specific needs.
- Vendor and AWS Infrastructure Support: In addition to ViSenze’s direct support, users also have access to AWS Support, which is available 24x7x365. This ensures that customers receive comprehensive technical support for both the ViSenze platform and the underlying AWS infrastructure.
Implementation and Success Stories
Visenze also shares success stories from global retailers who have implemented their solutions. These stories highlight the benefits such as increased customer satisfaction, reduced query resolution time, and improved team productivity. This can be particularly helpful for businesses looking for real-world examples of how ViSenze’s tools can impact their operations.
By providing these support options and resources, ViSenze ensures that its customers have the necessary tools and assistance to effectively use and benefit from their AI-driven search and discovery tools.
Visenze - Pros and Cons
Advantages of ViSenze
ViSenze offers several significant advantages in the AI-driven product search and discovery category:Enhanced User Experience
ViSenze provides a seamless and intuitive search functionality that caters to diverse customer preferences. It enables multi-modal searches, including text, images, and conversational queries, making the shopping experience more engaging and user-friendly.Increased Sales Conversions
The platform utilizes smart algorithms to recommend products that are more likely to be purchased, leading to significant improvements in conversion rates and revenue for businesses. For example, Myntra saw a 35% growth in image search traffic and a boost in conversions and revenue per user.Efficiency in Operations
ViSenze reduces the manual workload with AI-driven tagging and analytics, streamlining operations for retailers. This automation helps in efficiently managing large product catalogs and providing accurate product recommendations.Scalability
The platform can easily handle large volumes of queries and catalog sizes, ensuring performance even during peak traffic. ViSenze processes over a billion queries a month from retailers and supports data processing of 500 million records per day.Advanced Search Capabilities
ViSenze’s visual search feature allows customers to search using images or screenshots, which is particularly effective in industries with large inventories and homogeneous products like fashion, jewelry, and interior design. This feature delivers results much quicker than traditional keyword searches.Data Analysis and Reporting
With the integration of Google Cloud’s BigQuery, ViSenze enables non-technical team members to generate detailed, insightful reports. This helps retailers in making data-driven decisions and optimizing their product offerings.Cost Efficiency
The use of Google Cloud infrastructure has reduced ViSenze’s data infrastructure and management costs by 30-50%, and the platform requires less maintenance, freeing up resources for more valuable tasks.Disadvantages of ViSenze
While ViSenze offers numerous benefits, there are also some challenges and limitations:Technical Expertise Required
Integrating ViSenze fully with existing systems may require technical expertise, which can be a barrier for some businesses, especially smaller ones without extensive IT resources.Learning Curve
New users might need some time to familiarize themselves with the platform’s full capabilities, which can initially slow down the adoption and utilization of the tool.Dependency on Data Quality
The effectiveness of ViSenze’s search and recommendation features can be limited by the quality of the data fed into the system. High-quality data is essential for accurate and relevant recommendations.Customer Data Privacy
While ViSenze emphasizes transparency and compliance with privacy protection regulations, managing and protecting customer data remains a critical concern. Ensuring that all personal data processing complies with regional regulations is crucial. By understanding these advantages and disadvantages, businesses can make informed decisions about whether ViSenze is the right fit for their e-commerce and retail needs. Visenze - Comparison with Competitors
Unique Features of ViSenze
ViSenze stands out for its multi-search capability, which combines text-based search with visual search and autocomplete functions. This allows users to search using text queries combined with visual autocomplete or visual search with text query understanding, enhancing the search experience significantly.- Visual AI Search: ViSenze’s S3 Smart Image Search technology enables customers to search using their camera, making the shopping experience more natural and seamless, especially in sectors like fashion, eyewear, and home decor.
- Smart Recommendations: The platform also offers smart recommendations based on colors, patterns, and styles, acting as a personal stylist for shoppers.
Competitors and Alternatives
Several companies offer similar AI-driven search tools, each with their own unique features:Syte
Syte is a competitor that also focuses on visual AI technology for product discovery. It helps retailers by connecting shoppers with hyper-personalized products through visual search. Syte serves various sectors including fashion, jewelry, and home decor.Nyris
Nyris specializes in custom search engines that use visual search technologies. Their solutions enable users to find products using images, which is particularly useful in e-commerce.Markable AI
Markable AI provides AI-powered tools for content creators but also offers services that can be applied to e-commerce search. However, their primary focus is on content creation and monetization rather than visual search.Pixyle
Pixyle is an AI product data enrichment platform that enhances product discovery experiences, especially in the fashion e-commerce sector. While it focuses on product data enrichment, it does not offer the same level of multi-search functionality as ViSenze.Nosto
Nosto offers an AI-powered commerce experience management platform with tools for personalization, merchandising, and customer insights. While it is strong in personalization, it does not have the same visual search capabilities as ViSenze.Key Differences
- Multi-Search Capability: ViSenze’s ability to combine text and visual search in a single query sets it apart from competitors like Syte and Nyris, which primarily focus on visual search.
- Industry Focus: While Syte and Pixyle are more specialized in the fashion and e-commerce sectors, ViSenze’s technology can be applied across various product categories, including electronics and home decor.
- Smart Recommendations: ViSenze’s AI-powered recommendations based on visual inputs are a unique selling point, making it a more comprehensive shopping assistant compared to some of its competitors.
Visenze - Frequently Asked Questions
What is ViSenze and what does it do?
ViSenze is an AI-powered platform that enhances the online shopping experience by providing advanced visual search and product discovery capabilities. It allows users to find products quickly and easily through image-based searches, combining text and image inputs to offer personalized search results.
How does ViSenze’s visual search work?
ViSenze’s visual search technology processes pixels in images and video frames to generate similar images or descriptions of the images as outputs. Users can upload a photo, and the system will return relevant information or similar products, making it easier for consumers to locate items they see online or in real life.
What are the key features of ViSenze?
Key features include visual search for finding products using images, personalized recommendations like “Shop the Look,” “Similar Look,” and “Complete the Look,” as well as advanced analytics tools for customer journeys, product categories, and attributes. The platform also offers style, occasion, and premium attribute enrichment depending on the plan.
What is multi-search in ViSenze?
Multi-search is a feature that allows users to combine text search with visual autocomplete or use visual search with text query understanding. This means shoppers can search in any natural way they prefer, whether it’s through text, images, or a combination of both, all in a single query.
How does ViSenze handle personalized recommendations?
ViSenze offers personalized recommendations such as “Shop the Look,” “Similar Look,” and “Complete the Look.” These recommendations are generated based on the user’s preferences and the visual attributes of the products, increasing customer engagement and conversion rates.
What are the different pricing plans for ViSenze?
ViSenze offers several pricing plans: the Light Plan, Pro Plan, and Enterprise Plan. The Light Plan includes basic features like visual search and customer journey analytics. The Pro Plan adds style and occasion attribute enrichment, while the Enterprise Plan includes premium attributes, catalog analytics, and dedicated support. Custom pricing requires contacting ViSenze directly.
Is there a free trial available for ViSenze?
Yes, ViSenze offers a free trial that allows users to try all the features before committing to a plan. This trial helps businesses assess whether the platform meets their needs.
How does ViSenze integrate with existing e-commerce platforms?
ViSenze integrates seamlessly with existing e-commerce platforms, minimizing disruptions. The platform is designed to be scalable and flexible, making it suitable for businesses of all sizes.
What kind of analytics does ViSenze provide?
ViSenze provides comprehensive analytics tools for customer journeys, product categories, and attributes. These analytics help businesses gain insights into customer behavior, optimize their strategies, and improve overall performance.
Are there any limitations to the basic plans of ViSenze?
Yes, the basic plans have limited access to premium features such as premium attribute enrichment and catalog analytics. These advanced features are only available in the higher-tier plans.
How does ViSenze’s contextual advertising work?
ViSenze classifies and indexes visual images according to IAB standards and identifies those that resonate best with brands/advertisers. This allows the most relevant ads to be placed automatically on graphic or video content, improving ad performance.
Visenze - Conclusion and Recommendation
Final Assessment of ViSenze
ViSenze is a highly advanced AI-powered platform that significantly enhances the online shopping experience through its visual search and product discovery capabilities. Here’s a comprehensive overview of its benefits, target users, and overall recommendation.Key Benefits
Visual Search
ViSenze allows users to search for products using images, which is particularly useful for consumers who know what they want but may not have the exact keywords to describe it. This feature is enhanced by the ability to combine text and image searches, known as multi-search, which refines results and makes the search process more efficient.
Personalized Recommendations
The platform offers personalized product recommendations such as “Shop the Look,” “Similar Look,” and “Complete the Look,” which increase customer engagement and conversion rates. These recommendations are based on user behavior and preferences, making them highly relevant.
Advanced Analytics
ViSenze provides a detailed analytics dashboard that offers insights into customer behavior, product categories, and attributes. This helps retailers optimize their product offerings and marketing strategies based on data-driven decisions.
Scalability and Integration
The platform is scalable and can handle large volumes of queries efficiently, making it suitable for businesses of all sizes. It also integrates seamlessly with existing e-commerce platforms, minimizing technical disruptions.
Who Would Benefit Most
ViSenze is particularly beneficial for:E-commerce Retailers
Retailers looking to improve their product discovery processes and enhance customer engagement will find ViSenze invaluable. It helps in converting images into immediate product search opportunities, thereby improving conversion rates.
Fashion and Apparel Businesses
Given its advanced fashion attribute enrichment, including attributes like necklines and occasion wear, fashion retailers can significantly benefit from ViSenze’s capabilities.
Mobile-First Businesses
With its mobile optimization, ViSenze is ideal for businesses that see a high volume of mobile traffic, ensuring that users can conduct visual searches on the go.
Overall Recommendation
ViSenze is highly recommended for any e-commerce business aiming to enhance its product discovery and customer engagement. Here are some key points to consider:Comprehensive Visual Search
If your business needs a robust visual search solution that combines text and image inputs, ViSenze is an excellent choice.
Personalization
For businesses looking to offer highly personalized product recommendations, ViSenze’s AI algorithms provide tailored suggestions that can significantly boost customer engagement and sales.
Analytics and Optimization
The platform’s advanced analytics tools help businesses make informed decisions about their product offerings and marketing strategies.
Scalability and Ease of Integration
Whether you are a small business or a large enterprise, ViSenze’s scalable solutions and easy integration with existing platforms make it a versatile tool.
However, it’s important to note that the basic plans have limited access to premium features, and custom pricing requires contacting ViSenze directly, which might delay decision-making for some potential clients. Despite this, the benefits of using ViSenze far outweigh the limitations, making it a valuable investment for any e-commerce business.