
Scrunch - Detailed Review
Social Media Tools

Scrunch - Product Overview
Introduction to Scrunch
Scrunch is a data-driven influencer marketing platform founded by Danielle Lewis in 2015. It is designed to connect brands and agencies with social media influencers across various platforms.
Primary Function
The primary function of Scrunch is to serve as an influencer discovery tool. It helps brands and agencies identify and connect with suitable influencers for their marketing campaigns, although it does not facilitate in-app messaging or campaign creation directly within the platform.
Target Audience
Scrunch is targeted at marketers, brands, and agencies that engage in influencer marketing. It is particularly appealing to small businesses due to its freemium model and reasonable pricing, making it accessible for a wide range of users.
Key Features
- Influencer Search: Scrunch offers a database of over 20 million influencers from platforms like Instagram, TikTok, YouTube, Facebook, and Twitter. Users can filter search results based on criteria such as location, follower count, engagement rate, and more.
- Influencer Lists: Users can create and manage personal lists of target influencers, share these lists with team members, and add notes for better organization.
- Campaign Analytics: While Scrunch does not allow setting up campaigns directly, it provides tools to track the impressions of social media campaigns by entering campaign live links into the analytics tool.
- Automatic Alerts: Brands receive notifications when an influencer matching their interests joins the platform.
- Demographic and Psychographic Reporting: Scrunch provides detailed demographics like age, gender, and race, as well as psychographics, helping brands understand the preferences and affinities of their target audience.
- Subscription Plans: Scrunch offers a freemium model with a free starter plan that allows basic campaign management, and paid plans with more advanced features and capabilities.
Overall, Scrunch is a valuable tool for brands looking to discover and connect with influencers, though it has some limitations in terms of campaign creation and direct communication with influencers.

Scrunch - User Interface and Experience
User Interface and Experience Evaluation of Scrunch
Ease of Use
Scrunch is praised for its ease of use, particularly in sourcing influencers. Users appreciate the intuitive interface that allows them to filter and search for influencers using a wide range of criteria, making it efficient to find suitable matches for specific campaigns.Search and Filtering
The platform offers a robust search functionality with numerous filters, enabling users to quickly pull up dozens of pre-qualified results. This feature is highly valued as it saves time and effort compared to manual searches on social media.User Interface
The interface is generally user-friendly, especially in the initial stages of campaign setup. Users find it easy to get onboarded with a campaign quickly, and the platform presents a professional appearance. However, some users have reported issues with the search results page, noting that the scroll function is not very user-friendly.Workflow and Process
Scrunch has streamlined its user flows to consolidate different user journeys into more manageable categories, such as agency, brand, and influencer paths. This simplification helps in creating a more cohesive and easier-to-use platform. The platform maps out various stages of the campaign process, including pre-campaign, campaign preparation, client communication, influencer outreach, and post-campaign reporting.Feedback and Communication
While the initial setup and campaign management are generally smooth, some users have reported issues with communication and feedback after the campaign is completed. There have been complaints about lack of communication and respect for influencers, as well as difficulties in getting paid for completed campaigns.Overall User Experience
The overall user experience is mixed. On one hand, the platform’s efficiency in finding and managing influencers is a significant advantage. On the other hand, the post-campaign experience, particularly regarding communication and payment, has been a point of frustration for some users. Ensuring consistent communication and resolving payment issues could significantly improve the overall user experience.Summary
In summary, Scrunch excels in its ease of use for sourcing and managing influencers, but there is room for improvement in post-campaign communication and payment processes.
Scrunch - Key Features and Functionality
Scrunch: Overview
Scrunch, an influencer marketing software, integrates AI in several key features to help brands manage and optimize their influencer partnerships effectively. Here are the main features and how they work:
Influencer Discovery and Filtering
Scrunch provides a comprehensive database of influencers across various social media platforms. Users can search and filter influencers based on criteria such as audience demographics, engagement rates, and content relevance. This feature is enhanced by AI, which analyzes large datasets to identify the most suitable influencers for specific campaigns, ensuring that brands can find influencers who align perfectly with their target audience and campaign goals.
Campaign Management
The platform offers robust campaign management tools, including contract management, performance tracking, and ROI analysis. AI plays a crucial role here by automating tasks such as monitoring campaign metrics in real-time, tracking engagement, reach, and conversion rates. This helps brands assess campaign effectiveness and make data-driven decisions to refine their strategies.
Advanced Analytics and Reporting
Scrunch features advanced analytics and reporting capabilities powered by AI. These tools analyze user data to pinpoint when followers are most active, what type of content drives the best engagement, and which topics resonate most with the audience. This insights-driven approach enables marketers to optimize their content and engagement strategies for better results.
Performance Tracking and ROI Analysis
AI-driven analytics help in tracking the performance of influencer campaigns, providing detailed insights into how each campaign is performing. This includes measuring engagement, reach, and conversion rates, as well as simplifying complex attributions to show which campaigns and channels are contributing most to the ROI. This ensures that brands can measure the success of their campaigns accurately and make informed decisions.
Content Optimization
While Scrunch itself does not generate content, it helps brands optimize their content strategies by analyzing audience behavior and engagement metrics. AI tools integrated into the broader social media ecosystem can generate content ideas, personalize content, and predict which types of content will resonate with specific audience segments. This can be particularly useful when combined with Scrunch’s influencer data to create highly engaging and relevant content for campaigns.
Brand Monitoring and Optimization
Although not a core feature of the main Scrunch platform, Scrunch AI (a related product) focuses on monitoring and optimizing brand presence within generative AI platforms like ChatGPT. It tracks how the brand appears in AI responses, monitors share of voice, and identifies opportunities to improve the brand’s position. This ensures that brands can maintain a positive and accurate presence in AI-driven search results.
Profile Details and Notes
Scrunch has enhanced its profile details panel to provide more comprehensive information about each influencer, including bio information, associated social accounts, engagement scores, topics lists, and their last few posts. Additionally, users can record and access notes against each profile, which helps in better evaluating and selecting influencers for campaigns.
Conclusion
In summary, Scrunch leverages AI to streamline influencer discovery, campaign management, and performance tracking, ensuring that brands can collaborate effectively with influencers and achieve measurable results. The integration of AI enhances the platform’s capabilities in data analysis, campaign optimization, and overall strategic decision-making.

Scrunch - Performance and Accuracy
Performance
Scrunch is praised for its comprehensive suite of tools that help marketers manage influencer marketing campaigns from end-to-end. Here are some of its strengths:Data-Driven Approach
Scrunch allows users to search over 20 million influencer profiles across various social media platforms, including bloggers, Twitter, Facebook, Instagram, and YouTube. Users can filter results by location, social channel, follower range, and even post frequency, which is particularly useful for refining searches.Organization and Alerts
The platform enables users to create bookmarks, add influencers to lists, and receive alerts when new influencers match their search criteria. This helps in keeping tabs on influencers and staying organized.Campaign Management
Scrunch provides tools for defining campaigns, specifying requirements, negotiating fees, generating content, and analyzing reports. This makes it a one-stop solution for influencer marketing needs.Accuracy and Limitations
Despite its strengths, Scrunch faces some challenges in terms of accuracy and search functionality:Search Algorithm Issues
The search algorithm sometimes fails to accurately parse data, leading to irrelevant results. For example, a search for U.S.-based photographers might include an influencer from Russia, or a search for influencers in Oceania might include someone from New York City due to misinterpretations of location keywords.Glitches and Inconsistencies
These glitches can be frustrating, especially for large marketing departments that require precise and reliable data. While these issues are not deal-breakers, they do highlight areas where the platform could improve.Reporting and Analytics
On the positive side, Scrunch’s reporting features are quite strong, particularly at the higher subscription levels:Detailed Reporting
The Power level subscription offers detailed reports that go beyond basic metrics like reach and engagement. It provides useful demographics such as age, gender, and race, as well as psychographics that help marketers understand the likes and dislikes of their target audience.Future Directions and AI Integration
While Scrunch is primarily an influencer marketing platform, there is also a mention of Scrunch AI, which is focused on helping businesses optimize their presence across AI platforms. However, this seems to be a separate initiative rather than an integrated feature of the main Scrunch platform. In summary, Scrunch performs well in terms of its data-driven approach, campaign management, and reporting capabilities. However, it needs improvement in its search algorithm and accuracy to ensure that the results are consistently relevant and reliable. Addressing these limitations would enhance the overall user experience and make the platform more effective for both small and large businesses.
Scrunch - Pricing and Plans
Scrunch Pricing Plans
Scrunch, an influencer marketing platform, offers a structured pricing model with several tiers to cater to different business needs. Here’s a breakdown of their plans and the features associated with each:
Starter Plan (Free)
- This plan allows users to run and manage campaigns, although with some limitations.
- You can manage only one campaign at a time.
- Search results are capped at 40 per search.
- You can create only one influencer list.
- There is no reporting feature available in this plan.
Pro Plan ($99/month)
- This plan removes many of the limitations of the free plan.
- Users can run unlimited campaigns.
- Unlimited search results are available, and you can create unlimited influencer lists.
- You can access influencers’ contact details beyond their social handles.
- However, this plan still lacks reporting features.
Power Plan ($299/month)
- This is the most comprehensive plan offered by Scrunch.
- It includes all the features from the Pro plan.
- Additionally, it provides campaign reporting, including in-depth audience analysis.
- The reporting includes demographics such as age, gender, and race, as well as psychographics to help marketers understand the likes and dislikes of their target audience.
Additional Notes
- Scrunch does not offer a free trial in the traditional sense, but the free Starter plan allows users to test the platform’s basic features.
- There are no setup fees or contracts for any of the plans.
- The platform is subscription-based, with monthly plans available.
By choosing one of these plans, users can select the level of service that best fits their influencer marketing needs and budget.

Scrunch - Integration and Compatibility
Integration and Compatibility of Scrunch
Influencer Discovery and Management
Scrunch primarily functions as an influencer discovery tool, allowing users to search through a database of 20 million influencers across various social media platforms such as Instagram, YouTube, Twitter, TikTok, and Facebook. While it does not offer tools to contact influencers or run campaigns directly within the app, it does enable users to create and manage lists of target influencers, which can be shared with team members.Campaign Analytics
Although Scrunch does not support setting up campaigns, it does provide tools for tracking the impressions of your social media campaigns. Users can enter their campaign live links into the campaign analytics tool to monitor performance.Compatibility with Social Media Platforms
Scrunch is compatible with multiple social media platforms, allowing users to search and list influencers from Instagram, YouTube, Twitter, TikTok, and Facebook. This broad compatibility makes it a versatile tool for brands looking to engage with influencers across different platforms.Integration with Other Tools
There is limited information available on how Scrunch integrates with other specific tools or platforms beyond its core functionality. However, it is clear that Scrunch is not a comprehensive campaign management tool but rather a specialized platform for influencer discovery and basic campaign tracking. For more advanced campaign management and integration with other marketing tools, users might need to use additional platforms or services.User Interface and Accessibility
Scrunch allows users to bookmark and organize influencer profiles, share lists, and track campaign performance, all within its user interface. This suggests a relatively straightforward and accessible platform for managing influencer lists and tracking basic campaign metrics.Conclusion
In summary, while Scrunch is well-integrated with various social media platforms for influencer discovery, its compatibility and integration with other marketing tools are somewhat limited. It serves best as a tool for finding and organizing influencers rather than a full-fledged campaign management platform.
Scrunch - Customer Support and Resources
On-Boarding Support
Scrunch provides both in-app and email on-boarding processes to help new users get started with the platform. This guided on-boarding ensures that users can quickly familiarize themselves with the platform’s features and functions.
Personalized Customer Support
Users have access to personalized customer support, which can address specific questions and issues they may encounter while using the platform. This support is crucial for ensuring that users can make the most out of Scrunch’s tools and features.
Guides and Tutorials
While the specific details on guides and tutorials are not extensively outlined, the presence of on-boarding processes suggests that there are likely resources available to help users learn how to use the platform effectively. However, for the most accurate and up-to-date information, it is best to contact Scrunch directly or check their official website.
Additional Resources
Scrunch has a large database of over 20 million influencer profiles and billions of data points, which can be a valuable resource for brands and agencies looking to manage their influencer marketing campaigns. The platform also includes CRM and outreach functions to facilitate campaign management.
Summary
In summary, Scrunch offers a combination of in-app and email on-boarding, personalized customer support, and access to a vast database of influencer profiles, making it easier for users to engage with and manage their influencer marketing efforts.

Scrunch - Pros and Cons
Pros of Scrunch
Extensive Influencer Database
Scrunch boasts one of the largest influencer databases, with over 20 million profiles across various social media platforms, including Instagram, YouTube, Twitter, TikTok, and Facebook.
Advanced Search and Filtering
Users can search and filter influencers based on criteria such as location, follower count, engagement rate, and content relevance, helping brands find the most suitable influencers for their campaigns.
Influencer Lists and Notes
Brands can create personal lists of target influencers, add notes, and share these lists with team members to streamline collaboration and tracking.
Campaign Analytics
Although Scrunch does not allow setting up campaigns directly, it does offer tools to track the impressions of social media campaigns by entering campaign live links, providing some level of performance monitoring.
Automatic Alerts
The platform sends notifications when an influencer matching the brand’s interests joins, keeping brands updated on potential collaborations.
Reasonable Pricing
Scrunch offers a relatively affordable pricing plan, with a $39 USD per month membership and a 7-day free trial for testing the platform.
Improved Profile Details
The new profile details panel provides comprehensive information about each influencer, including bio information, associated social accounts, engagement scores, and recent posts, making it easier to evaluate potential partners.
Cons of Scrunch
Limited Campaign Management
Scrunch lacks the ability to set up and manage campaigns directly within the platform, which is a significant limitation for brands looking for an all-in-one solution.
No In-App Messaging
Brands cannot contact influencers directly through the app; they must use external methods like email, which can be inconvenient and less effective.
Inaccurate Search Results
There have been reports that the search results are not always accurate or easy to sift through, which can hinder the efficiency of influencer discovery.
Presence of Low-Quality Creators
The database includes many inactive influencers with low engagement rates, which can make it challenging to find high-quality partners.
Limited Features
Compared to some alternatives, Scrunch has limited features, particularly in terms of campaign creation and management tools.
Overall, Scrunch is strong in influencer discovery and provides useful analytics and tracking tools, but it falls short in campaign management and direct communication capabilities.

Scrunch - Comparison with Competitors
When Comparing Scrunch to Competitors
When comparing Scrunch to its competitors in the influencer marketing platform category, several key aspects and unique features come into play.
Unique Features of Scrunch
- Comprehensive Search: Scrunch allows users to search over 20 million influencers across platforms like Instagram, YouTube, Twitter, Facebook, and more, using criteria such as topic, hashtag, location, reach, and engagement.
- Organization and Alerts: Users can create bookmarks, add influencers to lists, save searches, and receive alerts when new influencers matching their criteria are found. This helps in keeping tabs on influencers and staying organized.
- Campaign Management: Scrunch offers end-to-end campaign management, including the ability to run and manage campaigns, negotiate fees, generate content, and analyze data. The platform also provides detailed reporting, including demographics and psychographics of the influencer’s audience.
- Freemium Model: Scrunch has a free starter plan that allows users to run and manage basic campaigns, making it accessible to small businesses.
Alternatives and Their Unique Features
CreatorIQ
- Detailed Analytics and Agency Services: CreatorIQ stands out with its detailed analytics and reporting capabilities, as well as offering agency services. It provides a full suite of features similar to Scrunch but with a stronger emphasis on analytics and campaign performance.
- Broad Platform Coverage: It covers major social networks like Instagram, YouTube, TikTok, and Facebook, making it a comprehensive alternative.
GRIN
- E-commerce Integrations: GRIN is particularly strong in CRM, outreach, reporting, and affiliate marketing, with a focus on direct-to-consumer brands. It lacks a traditional influencer finder but excels in managing and scaling influencer campaigns, especially for e-commerce-focused brands.
- Specialized Features: GRIN’s emphasis on e-commerce integrations, such as with Instagram, YouTube, and TikTok, makes it ideal for brands looking to link influencer activities directly to sales outcomes.
Traackr
- Global Influencer Marketing: Traackr provides a system of record for data-driven influencer marketing, helping build and scale global influencer programs. It offers extensive data, platform capabilities, and experience necessary for a global approach.
- Comprehensive Features: Traackr includes features like influencer discovery, CRM, outreach, reporting, and analytics, making it a strong alternative to Scrunch.
Later (formerly Mavrck)
- E-commerce Integration: Later is notable for its integration with the TikTok Creator Marketplace and Shopify, allowing for seamless influencer marketing campaigns tied directly to sales performance. This is particularly useful for brands with a significant e-commerce presence.
- Unique Features: Later offers features like influencer finder, CRM, outreach, reporting, and analytics, along with gifting and content collection, but its e-commerce integration sets it apart.
Influencer Hero
- All-in-One Platform: Influencer Hero covers the entire spectrum of influencer marketing, from search and outreach to CRM, affiliate marketing, and reporting. It is an all-in-one solution that helps brands drive ROI through influencers.
- Broad Platform Coverage: It supports major social media platforms like Instagram, YouTube, TikTok, and Facebook, making it a versatile alternative.
Market Presence and Customer Base
While Scrunch is a powerful tool with a comprehensive set of features, it has a relatively small market presence compared to some of its competitors. For example, Trend has a significantly larger market share and customer base in the influencer marketing category, with Scrunch ranking much lower in terms of customer numbers.
In summary, while Scrunch offers a robust set of features for managing influencer marketing campaigns, alternatives like CreatorIQ, GRIN, Traackr, Later, and Influencer Hero provide unique strengths that may better align with specific brand needs, such as advanced analytics, e-commerce integrations, or global influencer marketing capabilities.

Scrunch - Frequently Asked Questions
Frequently Asked Questions about Scrunch
What is Scrunch and what does it do?
Scrunch is an influencer marketing software that helps brands discover, manage, and optimize their influencer partnerships. It provides a comprehensive database of influencers across various social media platforms, allowing users to search and filter based on criteria such as audience demographics, engagement rates, and content relevance.What features does Scrunch offer for campaign management?
Scrunch offers several features for campaign management, including contract management, performance tracking, and ROI analysis. These tools ensure seamless collaboration and measurable results. The platform also includes advanced analytics and reporting capabilities to assess campaign effectiveness and refine strategies.How does Scrunch help in finding the right influencers?
Scrunch makes it easier to find the right influencers through its enhanced profile details panel. By clicking on an influencer’s profile, you can access detailed information such as bio information, associated social accounts, engagement scores, topics lists, and their last four posts. Additionally, you can record user-specific notes against each profile for quick reference.What are the pricing options for Scrunch?
Scrunch offers two main pricing plans: a Free plan and a Premium plan. The Free plan is suitable for influencers who want to join campaigns on the platform, while the Premium plan, priced at $99 per month, is ideal for brands or agency teams. There is also a free 7-day trial available, and no contracts are required.Is there a setup fee for using Scrunch?
No, there is no setup fee for using Scrunch. You can start with a free trial or choose between the free and premium plans without any initial setup costs.What kind of customer support does Scrunch offer?
Scrunch provides 24/7 customer service, live chat, and access to a forum/community and FAQ/knowledgebase, ensuring that users have continuous support regardless of the plan they choose.Can I use Scrunch without a contract?
Yes, Scrunch does not require contracts. You can opt for a monthly plan, and there are no long-term commitments involved.What kind of analytics and reporting does Scrunch provide?
Scrunch offers advanced analytics and reporting capabilities that allow marketers to assess the effectiveness of their campaigns. These tools help in tracking performance, analyzing ROI, and refining marketing strategies based on the data provided.Is Scrunch user-friendly?
Yes, Scrunch is known for its user-friendly interface. It is designed to make managing influencer campaigns easy and efficient, even for those who are new to influencer marketing.Does Scrunch offer any additional services?
Scrunch offers premium consulting and integration services for users who need more customized support. This can be particularly helpful for larger or more complex influencer marketing campaigns.
Scrunch - Conclusion and Recommendation
Final Assessment of Scrunch
Scrunch is a comprehensive influencer marketing platform that leverages AI and data-driven insights to help marketers manage their influencer marketing campaigns from start to finish. Here’s a detailed assessment of who would benefit most from using Scrunch and an overall recommendation.
Key Features
- Influencer Search and Management: Scrunch allows users to search over 20 million influencers across various social media platforms, including bloggers, Twitter, Facebook, Instagram, and YouTube. You can filter results by topic, hashtag, location, reach, engagement, and more.
- Organization and Collaboration: The platform enables you to create bookmarks, add influencers to lists, and keep notes on each influencer with text formatting and hyperlinks. This is particularly useful for team collaboration and transparent communication.
- Alerts and Notifications: Scrunch provides alerts in your inbox when new influencers are found who match your specified criteria, helping you stay updated and on top of your campaigns.
- Campaign Management and Reporting: Scrunch facilitates the entire campaign process, from defining requirements and negotiating fees to generating content and analyzing reports. The reporting features, especially at the Power subscription level, offer detailed demographics and psychographics of the influencers’ audiences, which is crucial for authentic connections with the target audience.
Who Would Benefit Most
Scrunch is highly beneficial for marketers and businesses that rely heavily on influencer marketing. Here are some key groups that would gain the most from using this platform:
- Marketing Teams: Teams responsible for managing influencer marketing campaigns will find Scrunch invaluable due to its comprehensive search, organization, and reporting features.
- Small to Medium-Sized Businesses: Companies with limited resources can leverage Scrunch’s tools to streamline their influencer marketing efforts without needing extensive in-house expertise.
- Enterprise-Level Companies: Larger businesses can also benefit from the detailed reporting and psychographic insights provided by Scrunch, which can help in making informed marketing decisions.
Overall Recommendation
Scrunch is a powerful tool for anyone involved in influencer marketing. Here are some key points to consider:
- Ease of Use: Scrunch is user-friendly and provides a structured approach to managing influencer campaigns, making it accessible to both novice and experienced marketers.
- Comprehensive Features: The platform offers a wide range of features that cover every aspect of influencer marketing, from search and organization to campaign management and reporting.
- Cost-Effective: With a free Starter plan and affordable Pro and Power plans ($99 and $299 monthly, respectively), Scrunch is a cost-effective solution for businesses of various sizes.
In summary, Scrunch is an excellent choice for any marketer or business looking to optimize their influencer marketing strategies. Its ability to pinpoint accurate searches, manage outreach, and provide detailed reporting makes it a valuable asset in the social media tools AI-driven product category. If you are serious about leveraging influencer marketing effectively, Scrunch is definitely worth considering.