Microsoft Translator for Websites - Detailed Review

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    Microsoft Translator for Websites - Product Overview



    Microsoft Translator for Websites

    Microsoft Translator for websites is a powerful tool within the Translation Tools AI-driven product category, designed to help businesses globalize their online presence and engage with a diverse audience.



    Primary Function

    The primary function of Microsoft Translator is to provide automatic machine translation, enabling websites to be translated into multiple languages. This service translates text from a source language to a target language, allowing businesses to extend their reach across different markets and languages.



    Target Audience

    The target audience for Microsoft Translator includes a wide range of users, such as:

    • Webmasters and digital marketers looking to expand their website’s global reach.
    • Content managers and creators who need to localize their content.
    • Businesses aiming to enter global markets and improve multilingual customer engagement.
    • Enterprises seeking to enhance online communication across diverse linguistic demographics.



    Key Features

    Here are some key features of Microsoft Translator for websites:



    Text Translation

    Microsoft Translator allows you to build applications, websites, and tools that require multi-language support. It supports text translation in over 50 languages, making it possible to target a market covering over 95% of the world’s GDP.



    Document Translation

    The service can asynchronously translate documents in various file formats into single or multiple target languages through a simple REST API call. This includes the use of standard or custom translation models.



    Customization

    With Custom Translator, businesses can customize the advanced neural machine translation models to adapt to specific industry jargon or particular contexts. This ensures translations are accurate and contextually relevant.



    Web Localization

    Microsoft Translator helps in localizing websites by combining human and machine translations based on content type and languages. This feature is particularly useful for ecommerce and other web-based businesses.



    Speech Translation

    In addition to text, the service also offers speech translation, integrating speech recognition with text translation. This is available through APIs and is used in applications like Skype and other Microsoft Translator apps.



    Integration and Scalability

    The Translator API provides a rich set of interfaces (AJAX, HTTP, SOAP, OData) and is scalable, allowing businesses to integrate translation into their existing customer support workflows, internal communications, and other applications. It is hosted on Microsoft Azure, ensuring security, scalability, and reliability.

    By leveraging these features, Microsoft Translator enables businesses to efficiently and cost-effectively communicate with a global audience, fostering better customer engagement and internal communication across linguistic barriers.

    Microsoft Translator for Websites - User Interface and Experience



    Integration Methods

    Microsoft Translator offers several ways to integrate translation into your website, each with its own ease of use and impact on the user experience:



    Plugins and CMS Integration

    Using plugins like Weglot or integrating with CMS platforms such as Adobe Experience Manager (AEM) is one of the easiest methods. These integrations often have a user-friendly interface within the CMS, allowing webmasters to control how translations are accessed and how they affect the site’s look and feel. This method provides a seamless experience for both the webmaster and the end-user.



    Azure Translator Text API

    For more advanced scenarios, you can directly integrate the Microsoft Translator Text API into your website or CMS. This requires coding and is more suited for developers. While it gives extensive control over the translation process, it may require more technical expertise to set up. Once integrated, the developer can manage how users access translations and how it impacts the site’s appearance and searchability.



    User Interface

    The user interface of Microsoft Translator itself is straightforward and minimalistic. Here are some key points:



    Text-to-Speech and Speech Translation

    The interface includes features like text-to-speech and speech translation, making it easy for users to interact with translated content.



    Custom Edits and Copy Functionality

    Users can suggest custom edits to the translations or simply copy the translated text. This adds a layer of flexibility and usability.



    Document Translation

    While not directly part of the website integration, the Microsoft Translator service can translate entire documents, which can be useful for businesses needing to translate various types of content.



    Ease of Use

    The ease of use varies depending on the integration method:



    Plugins and CMS

    These are generally easy to set up and require minimal technical knowledge. They often come with intuitive interfaces within the CMS that make managing translations straightforward.



    API Integration

    This method is more complex and requires developer expertise. However, it offers extensive customization options and control over the translation process, which can be beneficial for businesses with specific needs.



    Overall User Experience

    For end-users, the experience is typically seamless when the translation is well-integrated into the website. Here are some key aspects:



    Multilingual Support

    Users can access content in their native language, enhancing their engagement and satisfaction with the website.



    Customization

    Depending on the integration method, businesses can customize how translations are presented, ensuring that the user experience aligns with the site’s branding and design.



    Performance

    The use of neural machine translation (NMT) technology ensures fast and high-quality translations, which contributes to a positive user experience.

    In summary, Microsoft Translator offers a flexible and user-friendly way to localize websites, with various integration options that cater to different levels of technical expertise and business needs. The user interface is minimalistic and easy to use, making it accessible for both webmasters and end-users.

    Microsoft Translator for Websites - Key Features and Functionality



    Microsoft Translator Features

    Microsoft Translator, particularly when integrated into websites and various Microsoft products, offers several key features and functionalities that leverage AI to enhance translation capabilities. Here are the main features and how they work:



    Text Translation

    Microsoft Translator uses neural machine translation (NMT) technology, which significantly improves translation quality by capturing the context of full sentences before translating them. This results in more accurate and human-sounding translations compared to traditional statistical machine translation (SMT) methods.



    Automatic Language Detection

    The Translator service can automatically detect the language of the source text, which helps in deciding which content should be sent for translation. This feature is particularly useful when dealing with multilingual content.



    Multi-Language Support

    Microsoft Translator supports translation into multiple languages with a single request. This feature allows for efficient translation of content into various languages, making it a valuable tool for global communication.



    Offline Translation

    For scenarios where internet connectivity is not available, Microsoft Translator offers AI-powered offline language packs. These packs enable devices to perform translations locally, ensuring that translation services remain available even without an internet connection.



    Custom Translator

    This feature allows users to build customized translation models for domain- and industry-specific language, terminology, and style. By creating a custom dictionary or phrasebook, users can ensure that translations align with their specific needs.



    Transliteration and Bilingual Dictionary

    Microsoft Translator includes transliteration capabilities, which convert words and sentences from one script into another. For example, Chinese characters can be presented in the Latin alphabet (PinYin) for non-Chinese audiences. Additionally, the bilingual dictionary provides alternative translations, examples of words in context, and translated sentences to help users choose the most appropriate translation.



    Document Translation

    The service supports both synchronous single-file translation and asynchronous batch translation. This allows for the translation of complex files while preserving the original structure and format. For batch translations, an Azure Blob storage account is required.



    Speech Translation

    Microsoft Translator also offers speech translation capabilities, powered by neural-network based models. This feature translates spoken language from one language to another, leveraging spoken-text corpora to improve the accuracy of spoken conversation translations.



    Integration and Scalability

    The Translator service is highly scalable and can be integrated into various applications, including web, desktop, and mobile platforms, using industry-standard REST technology. It is part of Azure Cognitive Services, ensuring it meets strict security requirements and is compliant with certifications such as HIPAA, ISO, SOC, and FedRAMP.

    These features collectively make Microsoft Translator a versatile and effective tool for multilingual communication, leveraging AI to provide high-quality translations across various contexts.

    Microsoft Translator for Websites - Performance and Accuracy



    When Evaluating Microsoft Translator for Websites

    When evaluating the performance and accuracy of Microsoft Translator for websites, several key points and limitations come into focus.



    Accuracy

    Microsoft Translator generally performs well in terms of accuracy, especially for European language pairs. However, its accuracy can vary depending on the language pair being translated. For example, Google Translate is often more accurate when dealing with non-European languages, such as Afrikaans, although the difference is not drastic.

    In specific domains like UN, WHO, Arab League, and journalistic texts, Microsoft Translator has been found to achieve better performance in terms of adequacy and fluency compared to some other translation services, but it may not excel in literary texts.



    Performance

    Microsoft Translator is known for its speed, particularly when translating longer blocks of text or voice conversations. It outperforms other competitors in these scenarios, although the speed difference may be less noticeable when translating website content.



    Character Limits and Request Quotas

    One significant limitation is the character limit per request and per hour. Each translate request is limited to 50,000 characters across all target languages, and there are hourly quotas based on the subscription tier, ranging from 2 million characters per hour for the free tier to 200 million characters per hour for higher tiers.



    Latency

    The service typically responds quickly, with responses for short texts (within 100 characters) returned in 150 milliseconds to 300 milliseconds. However, the maximum latency can be up to 15 seconds for standard models and up to 120 seconds for custom models.



    Integration and Usage

    Integrating Microsoft Translator into a website can be done through various methods, such as using plugins for platforms like WordPress or Shopify, or by adding JavaScript code snippets. However, fewer WordPress plugins support Microsoft Translator compared to Google Translate, which might require more manual coding for integration.



    Best Practices

    For optimal performance, it is recommended to make individual requests for each target language rather than a single request for multiple languages. This approach helps in consuming available translations more efficiently. Additionally, for high volumes of translation, switching to higher commitment or volume tiers can improve performance.



    Areas for Improvement

    • Character Limits: The character limits per request and per hour can be restrictive, especially for large-scale translation needs. Managing these limits through autobatching and ensuring even consumption of the quota throughout the hour is crucial.
    • Custom Models: While custom models offer better control over translation tone and style, they have higher latency and specific character limits per second.
    • Error Handling: The current implementation may not automatically retry failed translations, which could be improved with a worker architecture to handle retries with exponential backoff.


    Conclusion

    In summary, Microsoft Translator offers good accuracy and speed, particularly for European languages and longer texts, but it has specific limitations in terms of character limits and request quotas. Proper management of these limits and careful integration can optimize its performance for website translation needs.

    Microsoft Translator for Websites - Pricing and Plans



    Pricing Structure and Plans for Microsoft Translator



    Free Tier

    Microsoft Translator offers a generous free tier for its API usage. You can translate up to 2,000,000 characters per month for free, which is significantly more than what Google Translate offers (500,000 characters per month).

    Paid Plans

    If you exceed the free tier limit, Microsoft Translator charges $10 per one million characters monthly. This is a more affordable option compared to Google Translate, which charges $20 per one million characters monthly.

    Features and Integration

    The Microsoft Translator API focuses primarily on text translation but also supports document translation. It uses neural machine translation (NMT) technology and automatically detects the language of the source content. You can integrate this API into various software applications, websites, and tools, including ecommerce sites and business intelligence tools. This integration allows for customized translation to maintain the writing style, tone, and other important elements of the original material.

    Customization and Control

    For businesses managing their own websites, especially ecommerce sites, Microsoft Translator provides total control over the translation user experience. You can choose what elements get translated and how customers view translations, whether by element or by page. This customization is possible through the Custom Translator feature on Azure.

    Additional Costs and Credits

    If you are using Microsoft Translator with WordPress through WPML, you get a free package of automatic translation credits, sufficient to translate a medium-sized website into 2-3 languages at no extra cost. For larger websites or more languages, you can purchase additional credits starting at $0.0012 per word, with a declining pricing model that reduces the cost per word as you use more credits.

    Summary

    In summary, Microsoft Translator offers a free tier with substantial character limits, affordable paid plans, and flexible integration options, making it a cost-effective solution for website translation needs.

    Microsoft Translator for Websites - Integration and Compatibility



    Microsoft Translator for Websites

    Microsoft Translator for websites offers several integration options and a high degree of compatibility across various platforms and devices, making it a versatile tool for globalizing your online presence.



    Integration Options

    Microsoft Translator provides multiple ways to integrate translation capabilities into your website:

    • Microsoft Translator Webpage Translator: This is a simple tool that allows users to translate web pages with a single click. It can be added to your website using a JavaScript code snippet.
    • Plugins and CMS Platforms: You can use plugins such as Weglot or integrate Microsoft Translator with Content Management Systems (CMS) like Adobe Experience Manager (AEM). These integrations vary in ease of implementation and their impact on the site’s look, feel, and searchability.
    • Microsoft Translator Text API: This API allows developers to integrate translation features directly into their websites using REST technology. It supports over 60 languages and can be used to build applications, websites, and tools requiring multi-language support.


    Compatibility Across Platforms and Devices

    Microsoft Translator is highly compatible with various platforms and devices:

    • Web Integration: The service can be integrated into any website, regardless of the CMS or platform used. This makes it accessible to a wide range of users worldwide.
    • Mobile Devices: The Microsoft Translator app, which includes web translation features, is available for both iOS and Android devices. This ensures that your translated content is accessible on mobile platforms as well.
    • Microsoft Ecosystem: Microsoft Translator is part of the Microsoft Azure Cognitive Services suite, which means it can be easily integrated with other Microsoft services such as Office, Outlook, Edge, SharePoint, Yammer, and Skype. This integration enhances its utility in business and educational settings.


    Customization and Scalability

    The Microsoft Translator service is scalable and customizable:

    • Custom Translator: This feature allows you to customize the neural machine translation models for translating text or documents, which can be particularly useful for industry-specific terminology or brand voice consistency.
    • REST API: The use of standard REST API calls makes it easy for developers to integrate and customize the translation service according to their specific needs.

    By leveraging these integration options and compatibility features, Microsoft Translator enables you to make your website accessible to a global audience efficiently and effectively.

    Microsoft Translator for Websites - Customer Support and Resources



    Microsoft Translator for Websites

    Microsoft Translator for websites offers several customer support options and additional resources to help you integrate and utilize the translation tools effectively.



    Integration Methods

    You have multiple ways to add translation capabilities to your website, each with its own set of benefits and requirements:

    • CMS Integration: If you use a Content Management System (CMS) like Adobe Experience Manager (AEM), you can leverage native integration with Microsoft Translator. This method gives you total control over how visitors access translations and how it impacts the site’s look and feel.
    • Translation Plugins: For platforms like WordPress, you can use translation plugins, such as the one offered by Weglot, to add multilingual support without any coding. This involves downloading the plugin from your dashboard or copying and pasting a JavaScript snippet into your website.
    • Direct API Integration: You can directly integrate the Microsoft Translator text translation API into your CMS or website. This requires a developer to add the necessary code but provides full control over the translation user experience and advanced scenarios like community forums and automated bulk translations.


    Customization and Management

    To ensure translations meet your specific needs, Microsoft Translator offers several customization options:

    • Custom Translation Models: Using Custom Translator, you can build customized translation models that reflect domain-specific terminology. This is particularly useful for ensuring that industry-specific terms are translated accurately.
    • Translation Management Tools: For CMS platforms with native integration, translation management tools are available for human post-editing. However, if you integrate the API directly, you may need to use third-party tools or develop your own in-house solutions.


    Additional Resources

    • Documentation and Guides: Detailed documentation is available to help you get started with the document translation service, including a 4-step process for translating documents and managing job queues.
    • Developer Support: Microsoft provides resources for developers, including APIs and programming language support (Python, C#, Java, JavaScript, Go), to help integrate the translation service into your applications.
    • Community and Forums: Microsoft monitors platforms like StackOverflow for any questions or issues you might encounter while using the Translator service.


    Multilingual Support

    Microsoft Translator enables you to communicate with customers in their own language, adding multilingual support to your customer support processes. This includes translating deep content such as product details, whitepapers, and user-generated content like customer reviews.

    By leveraging these options and resources, you can effectively integrate Microsoft Translator into your website, enhancing your customer support and reaching a global audience.

    Microsoft Translator for Websites - Pros and Cons



    Advantages



    Cost-Effective Pricing

    Microsoft Translator offers a significant pricing advantage. It provides a free tier that allows up to 2,000,000 characters per month, which is four times more than Google Translate’s free tier. Even when you exceed these limits, Microsoft Translator charges $10 per one million characters, half the cost of Google Translate.

    Speed and Real-Time Translation

    Microsoft Translator is slightly faster in translating longer blocks of text and voice conversations, making it efficient for real-time communication needs.

    Customization and Control

    With Microsoft Translator, you can use the Custom Translator feature on Azure, which allows you to customize the translation to match the tone, style, and other important elements of your original content. This is particularly useful for business and eCommerce sites where consistency in tone is crucial.

    Integration and Accessibility

    Microsoft Translator integrates well with various platforms, including WordPress and Shopify, although it has fewer integration options compared to Google Translate. It also offers features like text-to-speech and speech-to-text, making it accessible for users with disabilities.

    Offline Capabilities

    The Microsoft Translator app allows for real-time conversations, menu translations, and street sign translations even when offline, which can be very useful for travelers and users in areas with poor internet connectivity.

    Disadvantages



    Accuracy and Language Support

    While Microsoft Translator has improved its language offerings, it still lags behind Google Translate in terms of accuracy, especially for non-European languages. Google Translate was rated higher in accuracy by a third-party test and performed better in translating less common languages.

    Limited Integration Options

    Microsoft Translator has fewer integration options compared to Google Translate, particularly with WordPress multilingual plugins. This can make it less convenient for some website owners.

    Translation Quality Issues

    There have been reports of Microsoft Translator struggling with simple sentences and regional dialects. It may not perform as well as Google Translate or other competitors like DeepL in professional contexts or when dealing with complex sentences.

    Dependency on Internet for Advanced Features

    While Microsoft Translator offers some offline capabilities, its most powerful features require an internet connection. This can be a limitation in areas with poor internet access.

    Occasional Latency Issues

    Users may experience delays in real-time conversation translations during high usage periods, which can affect the smoothness of the translation experience. In summary, Microsoft Translator is a viable option for website translation, especially for those on a tight budget or needing real-time and offline translation capabilities. However, it may not match the accuracy and integration flexibility of Google Translate.

    Microsoft Translator for Websites - Comparison with Competitors



    When Comparing Microsoft Translator for Websites with Other AI-Driven Translation Tools

    Several key aspects and unique features come into focus.



    Language Support and Accuracy

    Microsoft Translator supports translation in over 80 languages, which is impressive but not as extensive as Google Translate, which supports more than 130 languages.

    • Microsoft Translator uses neural machine translation (NMT) technology, which is advanced but may not always match the accuracy of Google Translate, especially in less common languages.


    Integration and Customization

    Microsoft Translator offers strong integration options, particularly for businesses. It can be integrated into Content Management Systems (CMS) like Adobe Experience Manager (AEM) and can also be directly integrated into websites using Azure Translator’s text translation API. This allows developers to have control over how users access translations and how it impacts the site’s look and feel.

    • In contrast, Google Translate also offers API integrations but is more flexible with both Basic and Advanced plans. However, Google Translate’s web app integration might be simpler for non-technical users.


    Custom Translation Models

    Microsoft Translator stands out with its Custom Translator feature, which allows businesses to customize translation models to match their specific tone, style, and other important elements. This is particularly useful for maintaining brand consistency across different languages.

    • Google Translate does not offer the same level of customization for translation models, although it does provide a simple and user-friendly interface for basic translations.


    Additional Features

    Microsoft Translator includes features like text-to-speech and speech translation, which can be beneficial for multimedia content and live communications. It also supports document translation and can be integrated into customer support workflows and business intelligence tools.

    • Google Translate, on the other hand, offers features like text-on-image translation (OCR capabilities) and the ability to translate entire documents and websites directly from the web app.


    User Interface and Ease of Use

    Both Microsoft Translator and Google Translate have user-friendly interfaces. However, Google Translate’s interface is often praised for its simplicity and ease of use, making it a go-to tool for casual users.

    • Microsoft Translator’s interface, while intuitive, is more geared towards business and developer needs, requiring some technical expertise for full integration.


    Alternatives

    For those looking for alternatives, Taia Translations is another option that combines AI-assisted translations with human editing. It supports 97 languages and offers long-term project support, but it has slower turnaround times and lacks integrations with CMS or repositories.



    Conclusion

    In summary, Microsoft Translator for Websites excels in its ability to integrate deeply with business systems, offer customizable translation models, and support advanced scenarios like multi-lingual customer support and document translation. However, it may not match Google Translate’s ease of use or the breadth of language support. Depending on your specific needs, either tool could be a viable choice, with Microsoft Translator being more suitable for business and enterprise applications and Google Translate for more casual and widespread use.

    Microsoft Translator for Websites - Frequently Asked Questions

    Here are some frequently asked questions about Microsoft Translator for websites, along with detailed responses:

    What languages does Microsoft Translator support for website translation?

    Microsoft Translator supports text translation between a wide range of languages and dialects. You can find the list of supported languages in the Microsoft Translator documentation, which includes both text and speech translation capabilities.

    How can I integrate Microsoft Translator into my website?

    There are several ways to integrate Microsoft Translator into your website. You can use plugins such as Weglot, which offer easy integration without coding, especially if your website’s CMS or web hosting platform has a native plugin available. Another option is to use a CMS platform like Adobe Experience Manager (AEM) that natively supports Translator integration. For more advanced scenarios, you can directly integrate the Translator’s text translation API into your CMS or website, which requires developer involvement.

    Is there a free tier available for using Microsoft Translator API?

    Yes, Microsoft Translator offers a free tier for API usage. You can translate up to 2 million characters per month for free. This is significantly more generous than other services like Google Translate, which offers up to 500,000 characters per month for free.

    What are the costs if I exceed the free tier limits?

    If you exceed the 2 million characters per month limit, you will be charged $10 per one million characters for the Microsoft Translator API. This is compared to Google Translate, which charges $20 per one million characters.

    Can I customize the translations to fit my specific needs?

    Yes, you can customize text and speech translations using the Custom Translator feature. This allows you to build a custom language model based on your pre-existing translated text, reflecting your domain, terminology, or style. This customization is available when integrating the Translator API directly or using a CMS with native support.

    How do I monitor and manage my usage of Microsoft Translator?

    You can monitor your usage, view metrics, and set up Azure alerts for your Azure services through your user account on Azure. This helps you keep track of your character usage and manage your subscription effectively.

    Is attribution required when using Microsoft Translator?

    Attribution is not required but is recommended to inform users that the content they are viewing is machine translated. If attribution is present, it must conform to the Translator attribution guidelines.

    How secure and private is my data when using Microsoft Translator?

    Microsoft ensures the privacy and security of your data. You can read the confidentiality documentation and Microsoft’s corporate privacy statement to get more details on how your data is handled.

    Can I use Microsoft Translator to replace human translators?

    No, Microsoft Translator is generally used where the quality-level requirement is not as stringent as where human translation is required. It is useful for high-volume content, quick turnaround times, and budget constraints. However, it can be used as a first pass to improve productivity by up to 50% before human translation.

    What happens if I reach the limit of the free subscription plan?

    If you reach the 2 million character limit during a subscription month, the Translator service will stop until the beginning of the next subscription month or when you switch to a paid plan. There are no remaining balance rollovers, credits, or refunds for unused characters.

    Microsoft Translator for Websites - Conclusion and Recommendation



    Final Assessment of Microsoft Translator for Websites

    Microsoft Translator for Websites is a powerful tool in the Translation Tools AI-driven product category, offering a range of features that can significantly enhance the global reach and accessibility of your website.

    Key Features and Benefits



    Language Coverage

    The service supports translation into over 90 languages and dialects, allowing you to reach a vast global audience. This is particularly beneficial for businesses aiming to expand their market reach beyond their local language base.



    Cost-Effective Localization

    Microsoft Translator enables cost-effective localization of your website, including deep content such as product details, whitepapers, and user-generated content like customer reviews. This helps in making your content accessible to a broader audience without the high costs associated with human translation for every page.



    Integration Flexibility

    You can integrate the Translator service through various methods, including CMS plugins (e.g., Adobe Experience Manager), direct API integration into your website, or using tools like the Document Translator app. This flexibility allows developers and webmasters to choose the method that best fits their technical capabilities and site requirements.



    Customization and Control

    The service offers customized translation models through Custom Translator, allowing you to ensure that the tone, style, and other critical elements of your original content are preserved in the translations. You also have control over how translations are displayed and accessed on your site.



    Enterprise-Grade Security

    For businesses, Microsoft Translator ensures that all conversational data remains protected within your Azure tenant, with full administrator control over deployment, usage, and data security.



    Who Would Benefit Most



    Ecommerce Businesses

    Companies with ecommerce sites can greatly benefit from translating product details, user-generated content, and customer support materials to cater to a global audience. This can significantly increase customer engagement and sales.



    Multinational Corporations

    Organizations operating in multiple countries can use Microsoft Translator to localize their websites, internal communication tools, and customer support systems, fostering global communication among employees and with clients.



    Content-Rich Websites

    Websites with extensive content, such as blogs, forums, and knowledge bases, can leverage Microsoft Translator to make their content accessible in multiple languages, enhancing user engagement and search engine visibility.



    Overall Recommendation

    Microsoft Translator for Websites is a highly recommended tool for any business or organization looking to expand its global reach and improve multilingual communication. Its ability to provide high-quality, cost-effective translations, combined with flexible integration options and strong security features, makes it an invaluable asset for enhancing website accessibility and user engagement.

    By using Microsoft Translator, you can efficiently localize your website, support multilingual customer interactions, and ensure that your content reaches a broader audience without the significant costs and logistical challenges associated with traditional translation methods. This makes it an excellent choice for businesses aiming to go global and connect with customers in their native languages.

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