Product Overview of Klevu
Klevu is a sophisticated AI-powered search and product discovery platform designed specifically for ecommerce businesses. It aims to enhance the shopping experience, drive conversions, and optimize revenue growth through advanced search functionalities and personalized recommendations.
What Klevu Does
Klevu integrates seamlessly with popular ecommerce platforms such as Magento, Shopify, and WooCommerce to improve the search and discovery capabilities of online stores. By leveraging Artificial Intelligence (AI), Natural Language Processing (NLP), and Machine Learning (ML), Klevu delivers highly relevant and personalized search results, helping customers find products quickly and accurately.
Key Features and Functionality
Intelligent Search
Klevu’s search engine utilizes advanced algorithms and NLP to provide intelligent and intuitive search results. It includes features like predictive autocomplete, instant search suggestions, and semantic search, which help users find products even if they make spelling mistakes or use synonyms.
Personalization
The platform’s personalization engine studies user behavior, including clicks, purchases, and product reviews, to offer targeted product recommendations. This personalization extends to new and anonymous web visitors through clickstream, segmentation, and collaborative filtering.
Advanced Filters and Facets
Klevu supports faceted search, allowing users to refine their search results using filters such as price range, brand, category, color, and size. This feature enhances user exploration and helps customers find products that best match their criteria.
Analytics and Insights
Klevu provides comprehensive analytics to optimize major campaigns, uncover new tactics, reduce friction in the customer journey, and avoid missed opportunities for revenue growth. It offers valuable insights into customer behavior, popular search terms, and trending products.
A/B Testing and Multivariate Testing
The platform includes A/B and multivariate testing tools for merchandising, enabling businesses to determine what works best for their shoppers on category and collection pages.
Product Data Enrichment
Klevu automatically and manually enriches product data by adding synonyms, normalizing measurements, and indexing the enriched data in real-time. This can expand product data by 2-3 times without manual work.
Promotions and Campaigns
Businesses can display curated and personalized banner content in search, categories, and other areas. Klevu allows for scheduling start and end dates to optimize campaign planning.
Security and Cloud Infrastructure
The platform is scalable, fast, and secure, offering a 99.99% uptime guarantee, real-time status reporting, global data centers for failovers and load balancing, and dedicated infrastructure options.
Integration and User Experience
Klevu integrates smoothly with ecommerce platforms, making it easy to implement and configure advanced search functionality without extensive development work. The platform ensures a flawless shopping experience across all devices, catering to both desktop and mobile users.
By using Klevu, ecommerce businesses can significantly enhance their search and product discovery capabilities, leading to increased revenue per web session, improved customer experience, and higher conversion rates.