Product Overview of Session AI
Session AI is a pioneering platform in the field of In-Session Marketing, designed to help leading ecommerce brands convert site visitors into customers, particularly in a privacy-first world where the use of third-party cookies and personally identifiable information (PII) is increasingly restricted.
What Session AI Does
Session AI leverages advanced machine learning algorithms to predict the purchase intent of both known and anonymous website visitors in real-time. By analyzing behavioral signals from the moment a visitor interacts with the site, Session AI enables retailers to deliver personalized and relevant offers, thereby increasing conversion rates, revenue, and customer engagement.
Key Features and Functionality
Real-Time Intent Prediction
Session AI can predict buyer intent as early as the fifth click on a website, allowing retailers to adjust the visitor’s experience in the precise moment they are on the site. This capability is crucial for converting over 90% of anonymous visitors who are often ignored by traditional marketing methods.
AI Incentive Optimization
This innovative feature autonomously deploys, tests, and manages on-site incentives in real-time without using any consumer personal data. It automates the process of offer testing, allowing retailers to set commercial goals and let the AI maximize performance by delivering the right incentive to each individual visitor. This approach replaces traditional A/B or multivariate testing with a more dynamic and efficient method.
Personalized Real-Time Offers
Session AI provides personalized real-time offers based on the predicted purchase intent of each visitor. This includes targeted upsell and cross-sell opportunities, reducing the need for sitewide promotions and coupons, and increasing the average order value (AOV).
Privacy-First Approach
The platform operates without relying on personally identifiable information or third-party cookies, ensuring compliance with increasing data privacy regulations and maintaining customer trust.
Integration and Scalability
Session AI is available as a Software as a Service (SaaS) solution, which means it is delivered via a cloud-based subscription model. This ensures scalability, reliability, and seamless integration with other cloud services, such as AWS.
Benefits
Increased Conversion and Revenue
By delivering the right offers at the right time, Session AI helps retailers increase conversion rates and drive incremental revenue.
Enhanced Customer Experience
Personalized real-time interactions improve the overall shopping experience, leading to higher customer satisfaction and engagement.
Data-Driven Decision Making
The platform provides valuable insights into visitor behavior, enabling retailers to optimize their marketing strategies and improve overall site performance.
In summary, Session AI is a powerful tool for ecommerce retailers, offering a robust in-session marketing solution that predicts purchase intent, delivers personalized offers, and optimizes on-site marketing strategies in real-time, all while adhering to strict data privacy standards.