Tactic is a comprehensive data platform designed to streamline and enhance the process of data collection, analysis, and utilization for businesses, particularly in sales, marketing, and customer success.
What Tactic Does
Tactic integrates data from multiple sources, including the internet, Salesforce, and various third-party APIs, to create a unified and real-time view of the target market. This integration helps businesses aggregate data on key accounts, people, triggers, and insights, eliminating the need for manual research and ad hoc data scraping.
Key Features and Functionality
Data Collection and Unification
Tactic collects and standardizes data in real-time or through scheduled data ingestion. It extracts relevant data from both structured and unstructured sources such as news articles, PDFs, and company databases. The platform resolves and unifies data accounts, ensuring consistency across different formats (e.g., “J. P. Morgan” vs. “jp morgan”).
Data Analysis and Enrichment
The platform enriches data through tagging, scoring, segmentation, and computed attributes. For example, it can calculate the percentage of employees in specific departments like software engineering. This detailed analysis allows for better targeting and personalization of sales and marketing efforts.
Customizable Data Insights
Tactic enables users to capture granular account and prospect attributes, helping to better target sales, marketing, and customer success initiatives. It allows for the classification of companies into custom industries and the application of hyper-specific tags (e.g., ‘NFT marketplace’, ‘Generative AI’). Users can also enrich company profiles with answers to specific questions, such as revenue or market share, using web-based data.
Personalized Buyer Interactions
The platform helps prioritize accounts based on propensity to buy, Annual Contract Value (ACV), triggers, and intent. It provides detailed insights into the goals, pain points, and initiatives of each prospect, enabling more effective engagement and relationship-building with the entire buying committee.
Enhanced Collaboration and Automation
Tactic syncs unified data with CRM systems like Salesforce or operates as a standalone central source of intelligence. This integration facilitates the building of target accounts, marketing campaigns, and personalized sales outreach programs. The platform also automates manual research tasks, consolidates data vendors, and eliminates the need for custom web scrapers.
Transparency and Accountability
Any insight surfaced by Tactic includes a visible source, allowing users to see exactly where the data was found. This transparency is crucial for maintaining data quality and trust.
In summary, Tactic is a powerful tool that automates data collection, enhances data analysis, and provides actionable insights to drive sales, marketing, and customer success strategies. Its ability to unify and enrich data from diverse sources makes it an invaluable asset for businesses aiming to scale revenue efficiently and personalize buyer interactions effectively.
