trbo is a comprehensive, self-service platform designed to enhance and personalize the customer experience on your website, leveraging advanced AI technology and data analytics.
What trbo Does
trbo helps businesses create exceptional, unique customer experiences by automating personalization, optimization, and testing across the entire user journey. This platform is tailored to drive growth by increasing cart values, conversion rates, return visits, and other key performance indicators (KPIs).
Key Features and Functionality
Personalization
- trbo allows you to adapt your existing site content to match your customers’ preferences automatically.
- It greets return customers with personalized messages and welcomes new users with custom messages based on over 50 identifiable characteristics.
- The platform also incentivizes returning visitors with relevant offers and promotions.
Audience Segmentation
- trbo enables the creation of unlimited audience segments based on user interests, preferences, and behavior.
- It integrates both on-site and off-site data and allows for rule-based or dynamic AI-powered audience segments.
- All audience segments can be easily viewed and managed through the trbo dashboard.
Recommendations
- The platform delivers dynamic product recommendations and personalized content powered by AI technology.
- Recommendations are tailored to individual profiles and context, optimizing up-selling and cross-selling strategies.
- trbo’s recommendation engine continuously optimizes product displays based on click and conversion rates, leading to significant increases in shopping cart value, conversion rates, and repeat buyers.
Analysis & Optimization
- trbo collects over 50 on-site visitor characteristics automatically and connects with your entire marketing tech stack, including email service providers and CRM systems.
- It provides customizable dashboards to view data and performance, helping you uncover insights and take actionable steps to optimize your website.
- The platform also facilitates report sharing and collaboration with team members and offers expert support for optimization opportunities.
A/B & Multivariant Testing
- trbo allows you to craft intentional experiments for every stage of the consumer journey using dynamic A/B testing, multivariant testing, and multi-armed bandit testing.
- This feature helps you quickly see results and make better decisions to optimize customer journeys.
Customer Data Enrichment
- The platform captures and enriches customer data with interfaces to Customer Data Platforms (CDPs), Business Intelligence (BI) solutions, and other systems.
- It provides a 360-degree view of your customers, enabling a highly personalized approach.
Product Advisor
- trbo includes a guided selling feature with a fully integrated full-screen product advisor.
- It offers visual product advice and inspiration in themed worlds, guiding customers through a step-by-step consultation process to enhance the shopping experience.
Product Bundling
- The platform helps maximize sales with carefully selected product bundles, simplifying decision-making for customers and optimizing sales through seamless bundling options.
Additional Features
- AI Chatbots: trbo Chat automates up to 50% of customer inquiries with AI-powered chatbots, including customer service automation, order tracking, and human live takeover options.
- Integration: trbo works with all your current data partners, tools, and teams, eliminating data silos and enhancing your ability to make actionable decisions.
In summary, trbo is a powerful tool that leverages AI, data analytics, and personalization to create a tailored and optimized customer experience, driving business growth and improving key performance metrics.