Awario is a comprehensive social listening and web monitoring tool designed to help businesses track, analyze, and engage with online conversations related to their brand, products, and competitors. Here’s a detailed overview of what Awario does and its key features:
What Awario Does
Awario continuously monitors the internet, including social media platforms, blogs, news sites, forums, YouTube, Vimeo, and more, to identify mentions of specified keywords. This includes brand names, product keywords, and competitor mentions. The tool provides real-time updates, enabling businesses to stay informed and actively participate in online discussions about their brand.
Key Features
Monitoring and Listening
- Mentions Feed: Awario tracks mentions of your brand, products, and competitors across the web, providing a live feed of these conversations. You can set up multiple topics and keywords to monitor, ensuring comprehensive coverage.
- Boolean Search: Allows for highly specific search queries using boolean operators, giving you precise control over the mentions you track.
Sentiment Analysis
- Awario analyzes the context of mentions to determine their sentiment as positive, negative, or neutral. This feature helps in managing brand reputation and responding promptly to negative feedback.
Lead Generation
- The Leads feature identifies potential customers by tracking conversations where people are looking for products or services similar to yours or complaining about your competitors. This helps in nurturing leads and moving them through the sales funnel.
Influencer Identification
- Awario helps in identifying influencers who are talking about your brand or industry, allowing you to engage with them and potentially collaborate.
Analytics and Reporting
- The tool offers robust analytics and reporting capabilities, including social measurement, sentiment analysis, and custom reports. You can measure campaign performance, track conversation volume, and analyze your brand’s share of voice.
Competitor Analysis
- Awario allows you to monitor conversations about your competitors, benchmark your performance against theirs, and gain insights into their strategies.
Engagement and Response
- You can connect your social media accounts to Awario, enabling you to respond directly to social media posts from within the app. This facilitates immediate engagement with your audience and helps in managing customer queries and complaints.
Advanced Alert Settings
- Awario offers flexible alert settings, allowing you to narrow down mentions by specific languages, locations, sources, and time periods. This ensures you only receive relevant information.
Data Management
- The tool provides advanced data filtering capabilities, data export options, and the ability to generate shareable reports. Enterprise users also have access to white-label reports and API integration.
Additional Benefits
- Large Database: Awario crawls over 13 billion web pages daily and combines this data with APIs, making it one of the most comprehensive and reliable social listening tools available.
- Real-Time Updates: Regardless of the plan, Awario offers non-stop monitoring, ensuring you never miss important conversations about your brand.
- Compliance: Awario ensures compliance with data protection regulations by only collecting publicly available social posts, protecting user privacy.
In summary, Awario is a powerful tool for businesses looking to enhance their online presence, manage brand reputation, generate leads, and engage with their audience in real-time. Its extensive feature set and robust monitoring capabilities make it an invaluable asset for any marketing or customer service strategy.