Brandwatch Overview
Brandwatch is a comprehensive consumer intelligence platform designed to help businesses understand and engage with their consumers, competitors, and market trends through advanced social media monitoring, analytics, and AI-driven insights.
Key Functionality
Social Media Monitoring and Listening
Brandwatch monitors over 100 million online sources, including social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as forums like Reddit and Tumblr. It collects and analyzes millions of posts, comments, and conversations, providing real-time and historical data dating back to 2010.
Advanced Analytics and Reporting
The platform offers robust analytics tools, including:
- Reports & Dashboards: Customizable reports, exportable data, and scalable dashboards to visualize insights.
- Social Analytics: Competitor analysis, follower analysis, post performance tracking, and attribution metrics.
- Sentiment Analysis: Determines the sentiment of brand mentions as positive, negative, or neutral.
- Social Reporting: Access to custom reports and dashboards to measure social activity and engagement.
AI-Powered Insights
Brandwatch leverages advanced AI technology, including its AI assistant Iris, to turn complex data into human-readable insights instantly. The platform combines large language models with proprietary technology to provide deep insights, image analysis, and machine learning classifiers to segment data according to user needs.
Influencer Marketing
The platform includes Brandwatch Influence, which allows users to explore and analyze a database of over 30 million influencers. It supports managing and measuring influencer marketing campaigns across various social media platforms and e-commerce sites like Shopify.
Data Management and Integration
Brandwatch enables users to manage and analyze vast data sets, integrate new data sources quickly, and upload and analyze enterprise-held data alongside online data. This creates a complete view of the customer voice and allows for the comparison of multiple large data sets at speed.
Alerts and Notifications
The platform provides automated AI-powered email alerts and notifications to key stakeholders, ensuring timely updates on important metrics. Users can also share insights via Excel, PPT, PDF, or through the Brandwatch API.
Content Management and Benchmarking
Brandwatch allows users to manage all content from a single calendar, schedule and monitor posts across all networks and channels, and benchmark performance against competitors. This helps in building and scaling optimal strategies for clients.
Trend Analysis and Brand Health
The platform offers trend analysis to identify and analyze brand or product trends, and it quantifies digital consumer intelligence to analyze brand health. This includes tracking brand results over time and comparing products, brands, sentiment, and more.
Additional Features
- Keyword Tracking: Monitors multiple keywords, topics, or hashtags.
- Advanced Data Filtering: Allows users to drill down, sort, filter, aggregate, and group social listening data.
- Live Reporting and Visualization: Offers 50 live visualizations to analyze data and share insights across the organization using Vizia.
Overall, Brandwatch is a powerful tool for businesses seeking to understand their consumers, competitors, and market trends through comprehensive social media monitoring, advanced analytics, and AI-driven insights.