What is BuzzSumo?
BuzzSumo is a comprehensive cloud-based content research and marketing tool designed to help marketers, writers, and SEO professionals create engaging content, drive traffic, and enhance social engagement and backlinks. Launched in 2014, BuzzSumo has evolved into a powerful toolkit for content and influencer marketing.
Key Features of BuzzSumo
Content Discovery
BuzzSumo’s content discovery feature allows users to identify trending topics and popular content in their industry. You can search for content over various time periods, analyze trends, and discover rising content. The tool provides insights into which types of content perform best on different social media platforms, including blog articles, videos, list posts, and infographics.
Content Research
The content research feature enables users to scan billions of articles and social posts, filtering them by content type, publication date, and social media platform. This helps in analyzing content performance, tracking backlinks to competitors, and understanding what drives engagement across the web. Users can also generate content ideas, view analytics on article performance, and identify gaps in content coverage.
Influencer Discovery and Outreach
BuzzSumo’s influencer search feature helps users identify and connect with relevant influencers in their niche. You can filter influencers based on industry, follower count, social media engagement, and other criteria. This feature is crucial for building relationships with influential figures to enhance social media marketing campaigns.
Competitor Analysis and Brand Monitoring
The tool provides valuable insights into competitors’ content strategies and social media performance. Users can track competitors’ most popular content, analyze their backlink profiles, and monitor brand mentions to gain a competitive edge. Additionally, BuzzSumo’s brand monitoring function allows users to manage their brand’s reputation and avert crises by tracking mentions and media opportunities.
Advanced Alerts and Notifications
BuzzSumo offers an alert system that keeps users updated on industry news, relevant keywords, and brand mentions. Users can receive email or in-app notifications for new content, keyword mentions, or brand mentions on social media.
Content Curation and Social Media Promotion
The content curation tools enable users to find, collect, and share relevant content with their target audience. Users can create live notifications for keywords or subjects, distribute content directly on social media, and schedule posts using integrations like Buffer.
Content Insights and Analytics
BuzzSumo provides in-depth reports on keywords, content, and authors. Users can get analytics on content ideas, including the number of articles published and their social media distribution. This data helps in measuring the effectiveness of content marketing initiatives and identifying successful content formats and platforms.
Projects and Organization
The “Projects” feature allows users to save and organize results from various tools in one place. This includes top-performing content, influencers, Facebook posts, YouTube channels, and user questions related to specific keywords, making it easier to manage content and influencer research.
Additional Features
- Content Brief Generator: Available on Plus and Large plans, this feature generates article briefs with suggested keywords, questions to be answered, and top competing articles.
- Backlink Analysis: Users can conduct a full-blown backlink analysis to understand which websites are linking to their competitors.
- Paid Media and ROI Tracking: BuzzSumo helps businesses measure the effectiveness of their content marketing campaigns by tracking social media engagement, website traffic, and lead generation.
Functionality and User Benefits
BuzzSumo is praised for its user-friendliness, extensive database of over 8 billion pages and 300 million online influencers, and its ability to streamline content marketing efforts. It is used by major companies like Disney, Meta, and Expedia. The tool helps in saving time and effort by providing a single platform for content discovery, research, influencer outreach, and brand monitoring, making it a scalable solution for businesses of all sizes.