Product Overview of Facelift Data Studio
Facelift Data Studio, developed by Quintly, is a comprehensive and advanced social media analytics platform designed to cater to the diverse needs of businesses, agencies, and media companies. Here’s a detailed look at what the product does and its key features:
What Facelift Data Studio Does
Facelift Data Studio is an analytics-only tool, focusing exclusively on providing in-depth insights into social media performance without unnecessary features like post-scheduling. It is tailored for large companies, agencies, and media organizations managing multiple social media accounts, helping them optimize their social media strategies, track performance, and gain competitive intelligence.
Key Features and Functionality
Automated Reporting
Facelift Data Studio allows users to set up automated reports in various formats (XLSX, CSV, PDF) that can be emailed to chosen recipients on a daily, weekly, or monthly basis, making reporting efficient and streamlined.
Ad Analytics
The platform offers complete Meta Ad Analytics, enabling users to analyze both paid and organic campaigns in one place. This feature helps in comparing the performance of paid social ads against organic content.
Customization and Metrics
With over 700 pre-defined but customizable metrics, users can tailor the platform to their specific social media strategies. The platform also supports custom metrics creation with the help of dedicated specialists.
QQL (Quintly Query Language)
Facelift Data Studio includes QQL, a query language that allows users to modify any metric to their needs. This feature is supported by award-winning support and a dedicated account manager.
Export Options and API Integration
Users can export dashboards and metrics in various formats (images, documents, data files) or use unique export links. The platform also offers a powerful API, allowing integration with favorite analytics tools, business intelligence systems, or data warehouses like Google Big Query and Amazon AWS S3.
Advanced Analysis and Benchmarking
Facelift Data Studio provides advanced analysis across 7 social networks, including detailed content performance and comparison, hashtag analytics, and competitive benchmarking. Users can track their competitors’ content performance and compare it against their own.
Audience Insights and Profile Health
The platform offers deep audience understanding by tracking shifts in followers, likes, and behavior changes over time. It also includes profile health stats to measure the quality of data provided by social networks.
Customer Support and Onboarding
Facelift Data Studio is known for its unrivaled customer support, with each account having access to a dedicated account manager and a support team. The platform also offers guided onboarding to ensure users are set up for powerful analysis from day one.
Data History and Refresh Rate
Users can analyze campaign performance as far back in history as the specific social network allows, with no restrictions. The platform ensures data is always up-to-date with an average data refresh rate of 6 hours across all social networks.
Migration and Integration
Facelift Data Studio provides a free migration assistant for audience and followers data, making it easier to transition from other tools. It also supports data push to data warehouses, offering a no-code solution for integrating social media data with other tools.
Use Cases
- Advanced Analysis of Owned Channels: Optimize strategies, understand the audience, and plan social calendars using detailed data.
- Competitive Benchmarking: Track competitors’ performance and stay ahead in the industry.
- Content Optimization: Get a complete overview of cross-network content performance and comparison.
- Ad Analytics: Compare paid and organic content performance.
- Customer Care and Community Analysis: Track fundamental customer care metrics across social media platforms.
- Social Media Campaign Analytics: Monitor goals in real-time, including engagement rates, followers, and content performance.
In summary, Facelift Data Studio is a robust social media analytics platform that offers extensive customization, advanced analytics, and seamless integration capabilities, making it an ideal solution for businesses and agencies seeking to enhance their social media strategies.