Overview of Gainsight PX
Gainsight PX is a comprehensive Product Experience Platform designed to help product managers and teams deeply understand user behavior, drive product adoption, and collect valuable user feedback. Here’s an overview of what the product does and its key features:
What Gainsight PX Does
Gainsight PX empowers product owners to build products that users love by providing insights into user behavior and engagement. It helps balance the conflicting priorities of acquiring new customers and retaining existing ones through a data-driven approach.
Key Features and Functionality
Product Analytics
Gainsight PX offers advanced product analytics that enable you to understand how users navigate through your product. This includes identifying areas where users get stuck, analyzing cohort behavior, and pinpointing “golden features” that are most correlated with user retention.
User Engagement and Feedback
The platform includes closed-loop feedback capabilities, allowing you to capture user sentiment through in-app surveys and contextual feedback. This combines quantitative data with qualitative insights to help you understand user feelings about specific actions and features.
Personalized In-App Engagements
Gainsight PX allows you to create and serve personalized product walkthroughs, dialogues, and resource centers. These can be targeted to specific users or accounts based on attributes such as role, segment, account health, NPS, or past product behavior. This ensures a tailored engagement experience that drives adoption in key areas of your product.
Integration with Gainsight Customer Success (CS)
When integrated with Gainsight CS, PX facilitates a streamlined data flow, enhancing customer insights and engagement strategies. This integration supports various use cases such as onboarding, product updates, customer feedback, and post-support feedback through tools like Journey Orchestrator (JO) and Net Promoter Score (NPS) surveys.
Product Mapper and Product Tree
The Product Mapper feature helps you define the structure and layout of your web application by building a Product Tree. This allows you to organize and classify features, track events, and report on them effectively. You can assign web application events to correspond with features in your Product Tree, ensuring accurate and meaningful analytics.
Performance and Compatibility
The Gainsight PX tag is designed to track user events without impacting the performance of your web application. It supports both Single-Page Applications (SPAs) and Multi-Page Applications (MPAs), as well as web applications that use iFrames. The tracking calls are non-blocking and asynchronous, avoiding any potential latency.
Security and Customization
Gainsight PX includes security tracking features that allow you to exclude or mask specific data on URLs, URL patterns, and query parameters. You can also customize the tracking level and filter out events if necessary. Additionally, the platform supports various package levels, including PX Essentials and PX Enterprise, each with different limits and features such as enterprise security, advanced S3 integration, and language localization.
Easy Setup and Scalability
Setting up Gainsight PX is straightforward, involving the installation of a tag or connection to your Segment.com implementation. The platform automatically maps your main modules and features, eliminating the need for significant engineering resources. It also offers dozens of out-of-the-box templates for guides and surveys to get you started quickly.
Conclusion
In summary, Gainsight PX is a powerful tool that combines product analytics, user engagement, and feedback to help product teams make informed decisions, enhance user experience, and drive product-led growth. Its integration capabilities, personalized engagement features, and robust analytics make it a valuable asset for any product-focused organization.