Product Overview of Kissmetrics
Kissmetrics is a powerful analytics platform designed to provide businesses with deep insights into how users interact with their products or services across multiple touchpoints. Here’s a detailed look at what Kissmetrics does and its key features:
Core Functionality
Kissmetrics focuses on tracking individual user behavior, tying every user action to a unique identifier. This approach allows businesses to gain a comprehensive understanding of the customer journey, including how users navigate the product, where they drop off, and what actions lead to conversions. By assigning a unique identifier that persists across sessions and devices, Kissmetrics provides a holistic view of user behavior, rather than treating each instance as a separate entity.
Key Features
Customer Journey Tracking
Kissmetrics excels in customer journey tracking and analytics. It integrates with various platforms, including web analytics tools, mobile apps, and CRM systems, to capture user interactions across different channels and stitch them together into a coherent narrative.
Multi-Channel Attribution
The platform offers multi-channel attribution capabilities, enabling businesses to determine which marketing channels drive the most conversions and revenue. This helps in allocating the marketing budget more effectively and maximizing ROI.
Simple Dashboard
Kissmetrics features a simple, unified dashboard that ties every action to a person, providing a centralized view of customer data. This approach saves time and effort by eliminating the need to stitch together data from multiple sources.
Advanced Business Intelligence
The platform includes advanced business intelligence reporting and the ability to query raw data directly using SQL. Users can generate exports that integrate with other data resources, providing a comprehensive view of user actions throughout the buying process.
Funnel Reporting
Kissmetrics provides funnel charts to understand customer activity and identify friction points in the onboarding funnel. These funnels can be filtered to show variables such as marketing sources, helping to identify successful and unsuccessful steps in the user journey.
Segmentation and Reporting
The platform allows for segmentation of users based on various criteria, enabling businesses to understand where users come from and what actions they take. It also offers trend reporting, device reporting, and customizable email reports on a daily, weekly, or monthly basis.
Integrations
Kissmetrics integrates with over 20 different tools and platforms, making it straightforward to run reports from a single platform and ensuring consistency across analytics. This streamlined process eliminates the need for complex data manipulation.
Benefits
- Comprehensive User Insights: Kissmetrics provides a detailed view of user behavior, helping businesses make data-driven product decisions and optimize their marketing strategies.
- Efficient Data Management: The platform’s centralized approach to data collection and analysis saves time and reduces the complexity of managing data from multiple sources.
- Advanced Analytics: With features like multi-channel attribution and advanced business intelligence, Kissmetrics helps businesses optimize their customer acquisition, engagement, and retention strategies.
Pricing and Plans
Kissmetrics offers three plans: Silver, Gold, and Platinum. The Silver plan is the basic tier, while the Gold plan adds more monthly tracked users, user seats, and additional reports like revenue and cohort reports. The Platinum plan is custom-built for larger companies and priced via quote. Plans are billed annually and range from around $300 to $500 per month for the Silver and Gold plans.
In summary, Kissmetrics is a robust analytics tool tailored for businesses seeking to understand and optimize their customer journeys. Its unique approach to tying user actions to individual identifiers, along with its advanced reporting and integration capabilities, makes it a valuable asset for marketers and businesses aiming to drive growth and improve customer experiences.