MicroStrategy is a comprehensive enterprise business intelligence (BI) application software designed to help organizations make data-driven decisions and optimize their business processes.
What MicroStrategy Does
MicroStrategy is a powerful tool that enables users to access, analyze, and optimize data from a wide range of sources, including relational databases, flat files, big data sources, social media platforms, and cloud systems. It provides a platform for data discovery, data wrangling, data visualization, and advanced analytics, allowing businesses to gain deep insights into their data trends and make informed decisions.
Key Features and Functionality
Data Discovery and Integration
MicroStrategy can connect to any data source, blend data from various sources, and provide a unified view of the data. This capability is crucial for gathering and analyzing data from diverse origins such as relational sources, flat files, big data sources, and cloud systems.
Data Wrangling
The platform includes extensive data wrangling and parsing capabilities, allowing for data transformation and modification. It offers automatic recommendations for business users and advanced capabilities for data scientists, along with history scripts that remember data transformations.
Data Visualization and Reporting
MicroStrategy features interactive dashboards, scorecards, ad hoc queries, automated report distribution, and highly formatted reports. These tools enable users to create transaction-enabled analytics apps, optimize operations, and boost productivity using code-free development tools.
Advanced Analytics and Predictive Analysis
The platform includes a wide range of native analytical capabilities, including over 300 OLAP, mathematical, financial, and data mining functions. It also supports the integration of third-party data mining and modeling tools, enabling predictive reports and advanced statistical analyses.
Embedded Intelligence
MicroStrategy offers tools like HyperIntelligence, which provides real-time analytics and insights everywhere, enhancing user productivity and decision-making capabilities.
Architecture and Deployment
MicroStrategy’s architecture is meta-driven, with a central repository of metadata that supports all its products. The platform can be deployed on-premises with Windows or Linux servers or as a service in the AWS or Microsoft Azure clouds. It supports access via web, Windows, Mac, and mobile devices.
Customization and Integration
The platform includes a software developer kit (SDK) and APIs that allow users to customize applications and integrate MicroStrategy functionality with other analytics tools, such as Tableau and Power BI, as well as Microsoft Office integration.
Client Interfaces and Security
MicroStrategy provides various client interfaces for viewing and developing content, along with robust security features, performance parameters, and user grouping capabilities. It also supports integration with enterprise mobility management solutions (EMMs) and physical access control systems (PACs).
In summary, MicroStrategy is a robust BI platform that offers a wide array of features and functionalities to help organizations analyze, visualize, and act on their data, ultimately driving better decision-making and business optimization.
