SurveyMonkey Overview
SurveyMonkey is a comprehensive and versatile survey and feedback collection platform, trusted by over 300,000 organizations worldwide. It is designed to handle a wide range of use cases, from employee and customer feedback to market research, event registrations, and more.
Key Features
Survey Management
- Survey Builder: Users can create surveys quickly using pre-made templates that can be easily customized. The platform supports various question types, including multiple-choice, rating scales, and open-ended questions.
- Templates: SurveyMonkey offers one-click templates for different survey types, such as timed surveys, scheduled surveys, and bulk surveys.
- Survey Distribution: Surveys can be distributed through multiple channels, including email, social media, and embedded forms on websites.
Survey Customization
- Branching/Skip Logic: This feature allows for the creation of intelligent surveys that adapt based on respondents’ answers, enhancing the survey experience and relevance.
- Branding: Users can customize surveys with their company’s branding, including logos, colors, and custom URLs to maintain a consistent brand image.
- Multimedia Support: Surveys can include videos, photos, and other rich media to make them more engaging.
- Multilingual Surveys: Surveys can be created in multiple languages, facilitating global feedback collection.
Survey Insights
- Reporting & Analytics: The platform provides robust reporting and analytics tools, including data exporting capabilities and integration with business intelligence (BI) tools like Microsoft Power BI and Tableau.
- Custom Reports and Dashboards: Users can build customized reports and dashboards to visualize and analyze survey data effectively.
Customization and Flexibility
- Custom Fields: Users can add custom fields to forms that are not available in the standard templates.
- Multi-page Forms: Surveys can be designed with multiple pages, allowing for more comprehensive data collection.
- Conditional Logic: Forms can be set up to hide or show certain fields based on respondents’ answers, enhancing the survey flow.
Additional Functionality
- Embedded Forms: Surveys can be embedded directly onto websites without requiring custom coding.
- Offline Capability: Surveys can be completed offline, and responses will be synced once the internet connection is restored.
- Notifications: The platform sends instant notifications when a survey response is received, and users can set up smart notifications for various events.
- Mobile Forms: Surveys can be built, distributed, and accessed from mobile devices, ensuring flexibility and convenience.
Enterprise Features
- IT Administration: SurveyMonkey Enterprise offers features like Single Sign-On (SSO), admin user roles, and account control to manage user access and security.
- User Controls and Permissions: Administrators can assign specific roles and create groups to ensure the right people have access to critical data.
- HIPAA Compliance: The Enterprise plan includes HIPAA compliance, making it suitable for organizations handling sensitive health information.
- Industry Benchmarks: Enterprise users get access to industry benchmarks, allowing them to compare their performance against industry standards.
Integrations and Scalability
- Integrations: SurveyMonkey integrates with various tools such as MailChimp, HubSpot, Zoom, Google Drive, Microsoft Teams, and Salesforce, enabling seamless workflow automation.
- Global Panel: Users can access a global panel of over 335 million people with 200 targeting options, facilitating quick and actionable insights from diverse audiences.
AI-Powered Insights
- SurveyMonkey Genius: This AI-driven feature helps users create better surveys, gather higher-quality responses, and spot insights faster, regardless of their expertise level.
In summary, SurveyMonkey is a powerful and flexible platform that offers a wide array of features to help organizations create, distribute, and analyze surveys efficiently. Its robust customization options, advanced analytics, and integrations make it a valuable tool for gathering insights and driving decision-making across various industries.