Zoho Social is a comprehensive social media management tool designed to help businesses and agencies enhance and expand their social media presence. Here’s an overview of what the product does and its key features:
What Zoho Social Does
Zoho Social is a unified platform that allows users to manage, monitor, and measure their social media content across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. It streamlines social media management by providing tools for scheduling, monitoring, collaborating, and analyzing social media activities.
Key Features
Scheduling
- Flexible Scheduling: Users can create their own publishing schedules and utilize the SmartQ feature, which predicts the best times to post based on audience activity.
- Content Calendar: Visualize and manage the content pipeline, ensuring consistent and engaging posts across different time slots.
- Content Queues: Set unique publishing time slots for each day of the week to avoid scheduling overlaps.
Monitoring
- Social Monitor: Identify key phrases, brand hashtags, product reviews, and other relevant information. This feature also helps in finding new leads and keeping track of what is being said about the brand on social media.
- Inbox: Manage and respond to messages directly within the Zoho Social platform.
Collaboration
- Collaborative Tools: Work with team members efficiently by assigning tasks, sharing content, and coordinating social media activities.
- User Access Control: Manage user roles and permissions, although there may be some restrictions depending on the plan.
Analytics
- Social Analytics: Analyze engagement rates, traffic sources, and the distribution of clicks across social profiles to enhance content effectiveness.
- Intelligent Reports: Create detailed reports to understand audience engagement and the performance of social media content.
Integrations
- Zoho CRM Integration: Generate leads from social media, identify revenue-generating channels, and enrich CRM contacts with social data to help sales teams close deals faster.
- Zoho Desk Integration: Convert social media updates into tickets and respond to messages quickly to deliver excellent customer support.
- Canva Integration: Create and edit visuals for social media posts directly using Canva, and save them in Zoho Social’s media library.
Additional Features
- Live Streaming: Stream live content on supported social media platforms.
- Custom Video Thumbnails: Personalize video thumbnails for a unique touch.
- zShare Browser Extension: Curate interesting articles and share them directly from the browser, crafting unique copies for each social channel.
Getting Started
Zoho Social offers a 15-day free trial, and users can choose from various plans, including Standard, Professional, Premium, and specialized plans for digital agencies. The platform is user-friendly and adaptable to businesses of all sizes.