6sense Overview
6sense is a cutting-edge Revenue Intelligence platform designed to empower B2B sales and marketing teams with actionable insights and AI-driven solutions. Here’s a detailed look at what the product does and its key features:
What 6sense Does
6sense is an AI-powered platform that helps businesses uncover and engage with potential buyers more effectively. It achieves this by analyzing a vast array of data points to provide deep insights into target audiences, enabling personalized marketing and sales outreach, identifying high-quality leads, and optimizing the sales funnel.Key Features and Functionality
Data Collection and Analysis
- Anonymous Buying Signals: 6sense captures anonymous buying signals across the B2B web, including website activity, to deanonymize visitor behavior and map it back to specific accounts.
- Comprehensive Data Sets: The platform utilizes firmographics (company size, revenue range, financial information), technographics, and people data (over 380 million buyer profiles with verified emails, phone numbers, and psychographics).
- Intent Data: Tracks unlimited customized keywords and provides keyword recommendations to identify buying intent. It also leverages pre-intent data such as company news, leadership changes, job listings, and funding.
Predictive Analytics and AI
- Machine Learning Algorithms: 6sense employs predictive analytics and machine learning to analyze patterns in the data, generating insights that predict future outcomes and guide decision-making.
- Custom-Built Models: These models use years of CRM and MAP data to tailor predictions and recommendations, aggregating insights into a single comprehensive dashboard.
Integration and Workflow Automation
- Tech Stack Integration: 6sense integrates seamlessly with existing tools such as CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marketo, Microsoft Dynamics), and analytics tools (e.g., Google Analytics).
- API Capabilities: The platform offers flexible API capabilities that allow for the automation of data import and export, enabling custom workflows based on real-time buyer signals.
Targeted Campaigns and Engagement
- Custom Segments: Users can create highly detailed segments based on buyer intent, firmographic data, and account behavior to target high-value accounts effectively.
- Dynamic Display Advertising: 6sense fuels dynamic display advertising based on buyer signals, allowing for personalized ads that reinforce engagement across multiple channels.
Sales and Marketing Intelligence
- Sales Intelligence: The platform arms sellers with sales intelligence to spend less time researching and more time closing deals by providing recommendations for timing, talking points, and contact methods.
- Marketing Intelligence: Marketers can launch targeted campaigns across channels and buying groups, illuminating hidden demand in the “Dark Funnel” and engaging key buyers with precise timing and compelling messaging.
Account-Level Insights
- Account Behavior: 6sense offers robust account-level intelligence, helping teams understand which companies are showing interest across multiple touchpoints and who within the organization is driving the engagement.