What is Appcues?
Appcues is a no-code user onboarding and engagement platform designed to help SaaS companies and other web and mobile app providers create personalized, in-app experiences. This platform is tailored to enable non-technical teams to craft and deploy engaging user journeys without the need for engineering support.
Key Features and Functionality
User Onboarding and Engagement
Appcues allows teams to create in-app flows that guide users through the application, enhancing user engagement and feature adoption. Key features include:
- In-app Flows: Use various UI patterns such as hotspots, tooltips, modals, slideouts, and banners to communicate with users. These can be combined into multi-step interactive tours.
- No-code Builder: An intuitive Chrome extension enables non-technical users to create and customize in-app messages, including placement, font, colors, and other elements.
Segmentation and Targeting
- Segmentation: Segment users based on predefined categories (Explorers, Beginners, Regulars, Champions) or custom segments created using user properties, language, flow interactions, checklists, and events. This ensures that the right messages reach the right users at the right time.
- Flow Targeting: Trigger flows based on user attributes or actions, enhancing the relevance and effectiveness of the messages.
Feedback and Analytics
- NPS Surveys: Collect Net Promoter Score data to measure customer loyalty. Segment the audience and adjust the frequency of surveys. However, advanced analytics require downloading CSV reports for further analysis.
- Events Explorer: Track and visualize user interactions with your features or flows without needing custom code. This helps in understanding feature usage and overall user engagement.
- Analytics Reports: Access various user behavior analysis visualizations such as path analysis, funnel reports, or cohort tables to identify friction points and measure the impact of your messages.
Additional Tools
- Checklists: Create checklists to prompt users to take specific actions, although these have limited functionality compared to other tools and are not available on the Essentials plan.
- Launchpads: Interactive menus embedded in your app that provide quick access to content such as flows, links to external resources, and other support materials.
- Push Notifications: Send targeted mobile notifications to re-engage users and direct them to specific in-app messages or actions.
Integrations
Appcues integrates with various tools and platforms, including CRM systems, data warehouses, product analytics tools like Heap, Hubspot, and Segment, to provide a comprehensive view of user engagement and feature adoption.
Pricing and Plans
Appcues offers a tiered pricing model based on Monthly Tracked Users (MTUs) and feature access:
- Start Plan: Suitable for startups and small businesses, starting at $250 per month for up to 1000 MTUs and 5000 messages.
- Grow Plan: Designed for high-growth companies, starting at $1,000 per month with increased limits on flows, segments, and events.
- Scale Plan: Custom pricing for large enterprises with advanced security options, a dedicated implementation manager, and support across multiple products.
In summary, Appcues is a powerful tool for enhancing user onboarding, feature adoption, and overall user engagement through personalized in-app experiences, robust analytics, and seamless integrations, all accessible without requiring technical expertise.