Product Overview of Bombora
Bombora is a cutting-edge B2B intent data platform designed to revolutionize how businesses identify, engage, and convert potential customers. Here’s a detailed look at what Bombora does and its key features.
Core Functionality
Bombora’s primary function is to collect and analyze intent data from a vast network of over 5,000 premium B2B websites. This data is used to identify businesses that are actively researching solutions and showing buying intent signals. The platform’s proprietary Company Surge® methodology analyzes this data to generate scores that indicate the level of purchase intent for specific companies, enabling businesses to target their marketing and sales efforts more effectively.
Key Features
Comprehensive Intent Data
Bombora provides the industry’s most comprehensive and privacy-compliant intent data, allowing businesses to gain valuable insights into the buying intent of potential customers. This data is gathered from a wide range of sources, including content interactions and other online behaviors.
Company Surge® Methodology
The Company Surge® methodology is a standard-setting approach for noise filtering, ensuring that businesses receive highly relevant and actionable data. This methodology helps in identifying companies that are showing increased interest in specific topics, indicating a higher likelihood of making a purchasing decision.
Extensive Network and Exclusive Agreements
Bombora boasts an extensive co-op network of over 5,000 premium B2B websites, with exclusive agreements negotiated with 87% of these sites. This ensures access to a unique and differentiated data source, providing businesses with a wealth of valuable information.
Integration Capabilities
The platform seamlessly integrates with major marketing and sales tools, including CRM systems, marketing automation platforms, and sales intelligence tools. This integration enables businesses to enhance their existing processes without requiring a complete overhaul.
Targeted Campaigns and Buyer-Led Marketing
Bombora allows businesses to create highly targeted marketing and sales campaigns by analyzing prospects’ digital journeys across various B2B websites. This shifts the focus from traditional demographic-based targeting to buyer-led marketing strategies, which are based on actual actions taken by prospects.
Ethical Data Gathering
Bombora prioritizes ethical data gathering, ensuring that all Co-op Intent data is collected responsibly and in compliance with privacy regulations. This approach fosters trust with prospects and customers.
Customized Solutions
The platform offers tailored solutions to meet specific business objectives, such as sales intelligence, revenue acceleration, demand identification, campaign optimization, churn reduction, and account expansion. This versatility makes Bombora a valuable tool for various teams, including sales, marketing, and customer success.
Enhanced Sales Cycle and Customer Engagement
By supplementing marketing and sales strategies with Bombora’s intent data, businesses can shorten the sales cycle, increase engagement, and drive better conversion rates. Additionally, the data helps in understanding the changing needs and preferences of existing customers, leading to improved customer retention.
Additional Benefits
- Resource Center: Bombora provides a wealth of resources, including case studies, reviews, awards, blog posts, webinars, and more, to help businesses stay informed and make data-driven decisions.
- Dedicated Customer Support: Users can rely on dedicated customer support for assistance and guidance, ensuring they get the most out of the platform.
In summary, Bombora is a powerful tool that empowers businesses to identify potential customers with high buying intent, engage them more effectively, and drive superior customer experiences. Its comprehensive intent data, innovative Company Surge® methodology, and seamless integration capabilities make it an indispensable asset for any B2B marketing and sales strategy.