Product Overview of Hatchbuck (now known as BenchmarkONE)
Hatchbuck, now rebranded as BenchmarkONE, is an all-in-one sales and marketing solution designed specifically for smaller businesses. This platform integrates CRM functionalities, marketing automation, and sales capabilities to help businesses streamline their operations, enhance customer engagement, and drive sales.
What it Does
BenchmarkONE is tailored to meet the needs of small businesses and marketing agencies serving smaller clients. It aims to turn prospects into customers by automating marketing activities, capturing and converting online visitors, and managing the sales pipeline effectively. The software helps in nurturing prospects and customers to drive more sales, making it an essential tool for businesses looking to grow their customer base and revenue.
Key Features and Functionality
Email Marketing
- Send bulk emails, use email templates, and track opens and clicks.
- Create drip marketing campaigns to nurture leads over time.
Marketing Automation
- Automate follow-up procedures, lead scoring, and segmentation.
- Build online forms and send targeted communications to specific segments of your audience.
CRM Integration
- Manage contacts, track activities, and handle task management.
- Import and tag contacts for better organization and follow-up.
Lead Capture and Nurturing
- Capture leads through various channels and nurture them through automated email campaigns and scoring systems.
Reporting and Analytics
- Generate reports, although some users note that generating online reports is not fully automated and may require exporting data to external tools like Excel.
Form Builder and Landing Pages
- Create customized forms and landing pages to capture leads and promote products or services.
Segmentation and Tagging
- Segment your audience based on various criteria and use tagging options to share content with leads at the right time.
Task Management and Workflow Automation
- Manage tasks, track activities, and automate workflows to enhance efficiency.
Social Media Integration and Event Tracking
- Integrate with social media platforms and track events to monitor the performance of your marketing campaigns.
Mobile Access and API Integration
- Access the platform via mobile devices and integrate with other tools using API access.
Customer Support
- Offers phone, live support, and training to help users get the most out of the software.
Benefits
BenchmarkONE provides several benefits, including:
- Ease of Use: The platform is designed to be user-friendly, making it easy for small businesses to learn and adapt quickly.
- Cost-Effective: It offers a beautiful user interface at a competitive price, starting at $99 per month (or $84 per month when billed annually).
- Comprehensive Solution: Combines CRM, email marketing, and marketing automation under one roof, making it a versatile tool for managing all sales and marketing activities.
Overall, BenchmarkONE (formerly Hatchbuck) is a robust and integrated solution that helps small businesses streamline their sales and marketing efforts, improve customer engagement, and ultimately drive more sales.