Userpilot Overview
Userpilot is a comprehensive digital adoption platform designed to enhance user onboarding, feature adoption, and overall product experience for SaaS companies and other software providers. Here’s a detailed overview of what the product does and its key features:
Purpose and Functionality
Userpilot is aimed at helping product teams drive user activation, feature adoption, and expansion revenue. It achieves this by providing tools for interactive user guides, advanced analytics, feedback collection, and personalized onboarding experiences.
Key Features
No-Code Builder
Userpilot offers a no-code builder that allows users to create in-app guides, walkthroughs, and flows using various UI elements such as modals, slideouts, banners, tooltips, hotspots, and driven actions without the need for coding. This is facilitated through a Chrome extension that enables the tagging of features and the addition of UI elements.
Interactive User Guides and Walkthroughs
Users can build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of their user base. These guides can be customized to display contextual guidance when users interact with specific features.
Advanced Analytics
Userpilot provides robust analytics capabilities, including funnel reports that show which stages of the customer journey users get stuck on. It also offers feature engagement dashboards to track core metrics related to feature usage, such as the number of users who used a feature in a given time period and feature stickiness trends.
Feedback Collection
The platform includes built-in NPS surveys, CSAT and CES surveys, and other custom survey templates to gather both qualitative and quantitative feedback from users. The unified analytics dashboard and response tagging help in retargeting users based on their feedback.
Event Tracking and Feature Tagging
Userpilot allows for no-code event tracking, enabling the tagging of UI interactions (hovers, clicks, or form fills) and grouping them into custom events that reflect feature usage. The click-to-track feature tagger lets users view how many times a feature has been used and by how many users.
A/B Testing
The platform offers built-in A/B testing capabilities to split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
Self-Service Support
Userpilot allows the creation of an in-app resource center to help users solve problems. This resource center can be customized to align with the brand and can include various types of content such as videos, flows, or chatbots.
Retention and Path Analysis
The platform provides retention tables and path reports to gauge product performance in retaining users and to understand how users navigate through the product features. Trends and funnels reports help in extracting actionable insights from big data.
Third-Party Integrations
Userpilot supports integrations with other tools and platforms, enhancing its functionality and allowing for seamless data exchange and workflow automation.
Conclusion
In summary, Userpilot is a powerful tool for enhancing user onboarding, improving feature adoption, and collecting valuable user feedback, all while providing advanced analytics and customization options to optimize the user experience.