Product Overview of BetterUp
BetterUp is a pioneering “human transformation platform” that combines virtual coaching, behavioral science, analytics, and evidence-based methodologies to help individuals and organizations achieve peak performance, mental resilience, and overall well-being.
Core Services
Professional Coaching
BetterUp offers personalized, one-on-one coaching services tailored to the unique needs and goals of individuals. This coaching is provided by a network of over 4,000 ICF-certified coaches across 30 industries and 70 time zones. Users are matched with coaches based on an AI-powered algorithm that considers 150 unique variables, ensuring a high accuracy rate of over 97% in coach matching.
Leadership Development
BetterUp provides several specialized programs aimed at different levels of organizational leadership:
- BetterUp Lead: Focuses on developing leaders through 1:1 coaching, personalized assessments, and AI-powered digital learning. This program helps employees build leadership capabilities such as public speaking and effective communication.
- BetterUp Care: Targets resilience and well-being coaching for employees at all levels. It offers custom plans, coach matches, and live workshops, resulting in significant improvements in productivity, retention, and resilience.
- BetterUp Manage: Combines the science of coaching with AI tools to support managers. This platform includes personal assessments, video, AI-powered interventions, 1:1 coaching, and group coaching, all designed to help managers develop the skills they need to be effective.
Key Features and Functionality
Personalized Coaching
- Users can schedule one to four video sessions per month, along with unlimited messaging with their coaches.
- Coaching services are available in 30 languages across 62 countries, ensuring global accessibility.
Whole Person Model (WPM)
BetterUp’s WPM is a comprehensive approach to measuring and evaluating employees by assessing the mindsets and behaviors that lead to peak performance, enhanced well-being, and a strong company culture. This model helps employers identify areas for improvement, track employee growth, and provide insights for driving organizational change.
Analytics and Insights
- People Analytics Dashboard (PAD): Provides real-time reports and data visualizations on productivity, performance, and engagement metrics, allowing managers to assess team performance against industry benchmarks.
- Quarterly Business Reviews (QBRs): Helps organizations measure the impact of BetterUp’s programs on key business metrics.
Integration and Localization
- BetterUp integrates with leading Human Capital Management (HCM) systems, providing real-time people analytics and the ability to slice employee data by various dimensions.
- The platform is available in multiple languages, including English, simplified Chinese, Russian, Spanish, Portuguese, French, and German, enhancing its global reach.
AI and Machine Learning
- The platform leverages AI and machine learning to deliver hyper-personalized coaching, automate coach matching, and provide data-driven insights. This technology ensures scalable and effective coaching at an enterprise level.
Additional Resources
- BetterUp offers a range of professional development resources, including workshops, training programs, and assessments. The platform also includes a library of learning resources such as articles, videos, and interactive workshops to support continuous learning and development.
Business Impact
BetterUp’s services have been shown to drive significant business outcomes, including:
- A 45% increase in employee productivity
- A 63% increase in retention
- A 35% increase in organizational agility
- A 29% increase in employee engagement.
By combining personalized coaching, advanced analytics, and AI-driven tools, BetterUp helps individuals and organizations achieve measurable and lasting improvements in performance, well-being, and overall success.