Brand24 is a comprehensive social media listening and media monitoring platform designed to help businesses understand and engage with online conversations related to their brand, products, and competitors.
What Brand24 Does
Brand24 collates public mentions from across the web, including social media platforms, blogs, news sites, videos, podcasts, and more. This allows businesses to track and analyze discussions involving their brand, competitors, specific keywords, and hashtags. The platform is instrumental in enabling companies to make informed decisions, understand market trends, and actively manage their online reputation through what is known as “social listening.”Key Features and Functionality
Monitoring & Listening
- Brand24 monitors over 20 online channels, including YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook, to gather mentions related to the specified keywords or brand names.
Sentiment Analysis
- The platform uses AI to accurately assess the sentiment of social media content, providing insights into positive, negative, or neutral mentions. This helps businesses identify areas of improvement and engage with their audience more effectively.
Reporting and Dashboards
- Brand24 offers customizable reports, report exporting, and dashboards for quick visualizations of media coverage and analytics. Users can build custom reports to share with clients and stakeholders, and receive real-time alerts for relevant media mentions.
Social Analytics
- The platform includes features such as competitor analysis, follower analysis, post performance metrics, and attribution, which ties social activity to business results like leads, conversions, and sales.
Influencer Identification
- Brand24 helps identify key influencers in your industry, providing metrics like Voice Share and Influencer Score. This is crucial for creating lucrative partnerships and understanding how influencers shape the conversation around your brand.
Topic Analysis and Keyword Targeting
- Users can perform topic analysis and keyword targeting to understand the context behind online discussions. This includes analyzing the performance of hashtags and identifying trending topics.
Competitive Research
- The platform allows for competitive research, enabling businesses to compare their social media statistics with those of their competitors, including negative and positive mentions.
Data Management & Analysis
- Brand24 provides comprehensive data management and analysis tools, including social measurement, sentiment analysis, and social reporting. These tools help in building customer profiles, measuring brand awareness, and analyzing online conversations.
Alerts and Notifications
- Users can set up custom feeds and receive real-time alerts for relevant media mentions, ensuring they stay informed and can respond promptly to any issues or opportunities.
Customer Support
- The platform offers dedicated email and chat support, ensuring users have the assistance they need to maximize the tool’s capabilities.