BrandYourself is a comprehensive online reputation management and personal branding platform designed to help individuals and businesses enhance and protect their online presence.
What BrandYourself Does
BrandYourself provides tools and services that enable users to monitor, improve, and manage their online reputation. The platform is built to address the growing importance of online presence in career opportunities, hiring decisions, and overall professional and personal life. According to BrandYourself, over 70% of employers use social media to screen job candidates, highlighting the need for a positive and active online profile.Key Features
DIY Reputation Management Software
- Free and Premium Memberships: Users can sign up for a free account to diagnose their current online presence or upgrade to a Premium membership for $99 per year. The free software scans for online risk factors, positive factors, calculates a Reputation Score, and generates a Reputation Report.
- Reputation Score and Report: The software analyzes social media posts, images, and Google results to provide a comprehensive Reputation Score and Report. This report includes a breakdown of risk factors, positive personal brand factors, Google visibility, online audience analysis, and steps to improve the score.
Action Plan and Guides
- Personalized Action Plan: Premium users receive a tailored Action Plan specific to their industry, guiding them through the process of improving their online presence.
- Guides and Resources: Access to guides from BrandYourself University, which include detailed instructions on building and maintaining a strong personal brand.
Social Scanner and Content Management
- Social Scanner: Allows users to review and manage flagged posts and images across social media platforms directly from the BrandYourself dashboard.
- Content Optimization: Helps users create and optimize their online profiles, including linking to other profiles and websites, to improve search engine rankings.
Monitoring and Tracking
- Ongoing Monitoring: Provides continuous monitoring of the user’s online reputation, allowing for real-time adjustments and improvements.
- Visitor Stats: Tracks who is googling the user and viewing their profile, offering insights into their online audience.
Customization and Professional Profile
- Custom Domain: Premium users can apply a custom domain (e.g., yourname.com) to their BrandYourself profile, enhancing its professionalism and search engine ranking.
- Professional Profile: Users can create a high-caliber profile showcasing their professional accomplishments, education, and other relevant information. This profile acts as a central hub linking to other social media profiles and websites.
Managed Services
- For users requiring more hands-on assistance, BrandYourself offers managed services with dedicated experts who create, update, and promote the user’s online presence. These services include negative search result suppression, review management, and custom strategies for enhancing online reputation.
Additional Functionality
- Machine Learning Technology: The platform uses machine learning to analyze millions of data points, identifying and removing risk factors while building a positive online presence.
- Privacy and SEO: Helps protect users’ privacy online and improves their SEO ranking through optimized content and professional images.