CareerArc Overview
CareerArc is a comprehensive social recruiting platform designed to optimize talent acquisition and employer branding through advanced social media strategies. Here’s a detailed look at what the product does and its key features:
What CareerArc Does
CareerArc is tailored for talent acquisition professionals, helping them leverage social media to attract quality candidates. The platform integrates social recruiting, automated publishing, and recruitment intelligence to streamline the hiring process. It enables users to publish job posts on corporate social media profiles, individual recruiter accounts, and various job boards, while also measuring the effectiveness of these efforts through analytics.
Key Features and Functionality
Social Recruiting and Job Distribution
CareerArc allows users to distribute job posts across multiple social media platforms, including Facebook, Twitter, and LinkedIn. The platform’s
Distribute Module simplifies the process of launching social campaigns and managing open job inventories, making job posting quicker and easier.
Automated Publishing
The
Magic Posts feature automates social media posting, creating new job posts from existing ones to ensure consistent and varied content. This feature is particularly useful for large companies with numerous open roles or for HR teams with limited social media posting capabilities.
Employer Branding
CareerArc enhances employer branding through advanced visual media capabilities, including video-enabled publishing, image editing, and asset management. The platform allows users to add custom images and videos to job descriptions, which can be displayed on the
CareerArc Job Map, an embeddable map interface showing open jobs in a map view.
Content Creation and Campaign Management
The
CareerArc Engage Module facilitates content creation by allowing users to save drafts of social posts, invite team members to author content, and use ready-to-use social media content templates. This module streamlines campaign creation and management, reducing the complexity of content generation and publication.
Analytics and Reporting
CareerArc includes an analytics dashboard that helps users measure the performance of their social job posts and recruitment efforts. This feature provides valuable insights into the effectiveness of their social recruiting strategies.
Candidate Sourcing and Engagement
The platform offers tools for candidate sourcing, including integration with Applicant Tracking Systems (ATS) and job boards. It also supports candidate engagement through features like referral programs and diversity hiring initiatives.
Mobile Optimization and Accessibility
CareerArc 2.0 is fully tablet-compatible, allowing users to post job content and manage live campaigns from any device, at any time. The platform also includes a
Universal Help Button that provides immediate access to client success managers and a resource center with HRCI- & SHRM-approved courses.
Customizations and Integrations
The platform offers customizable templates, ATS integration, career site integration, and multi-channel posting capabilities. It also supports various business sizes, from startups to enterprises, and is compatible with both Android and iOS platforms.
Additional Features
Other notable features include talent pool management, recruitment marketing, compliance management, and standard client success support, with the option for premier-level support as an add-on.
In summary, CareerArc is a robust social recruiting platform that combines advanced social media tools, automated publishing, and comprehensive analytics to help organizations optimize their talent acquisition processes and enhance their employer branding.
