Loomly - Short Review

Career Tools

Loomly is a comprehensive social media management tool designed to simplify and streamline content creation, scheduling, publishing, and analytics for individuals, teams, and businesses of all sizes.

What is Loomly?

Loomly is an all-in-one platform that helps users plan, create, and publish posts across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, TikTok, and Snapchat. It is tailored to assist freelancers, agencies, small to medium-sized businesses, and larger teams in managing their social media presence efficiently.



Key Features and Functionality



Content Creation and Scheduling

  • Loomly offers a dynamic content calendar that allows users to schedule posts across various social networks. It includes features like bulk scheduling, auto-publishing from RSS feeds, and the ability to schedule short-form video content such as reels and YouTube shorts.
  • The platform provides a visual content planner with a drag-and-drop interface, enabling users to see how their content will appear on their feed before it goes live. It also includes post mockups to ensure visually consistent and optimized content for each platform.


Collaboration and Approval Workflows

  • Loomly facilitates team collaboration with customizable roles and permissions, allowing for multi-tier approval workflows. This ensures that content is reviewed and approved by designated individuals before publishing, enhancing quality control and consistency.


Analytics and Performance Tracking

  • The platform includes advanced analytics to track and measure social media success. Users can monitor metrics such as engagement, reach, likes, and other performance indicators to gauge their brand’s performance.


Content Optimization and Ideas

  • Loomly provides daily post ideas to help keep content fresh and engaging. It also offers tailored suggestions to improve post performance based on best practices and includes a hashtag manager with suggestions for relevant and trendy hashtags.


Ad Integration and Paid Advertising

  • Users can directly create and manage ads for various social platforms, seamlessly switching between organic content strategies and paid advertising.


Content Editing and Asset Management

  • Loomly integrates with external tools like Canva, Unsplash, and Google Drive, allowing users to import media, access free high-quality images, and edit assets using the Loomly Studio Editor. The platform also features an intuitive library for organizing and storing content assets such as images, videos, links, post templates, and documents.


Community Management

  • The platform includes a unified social inbox where users can reply to comments, messages, and reviews. It also supports features like marking posts as unread, assigning tasks, and filtering posts by assignee to ensure no important interactions are missed.


Additional Features

  • Loomly offers a URL shortener for easier sharing and tracking, Instagram collaboration posts, LinkedIn and TikTok carousel posts, and the ability to respond to stories. However, it lacks certain features such as location tagging on Twitter and the ability to schedule stories directly, though it provides push notifications and reminders for Instagram and Facebook stories.


Trial and Pricing

  • Loomly does not offer a free plan but provides a 15-day free trial without requiring a credit card. After the trial, users can select from various paid plans, starting at $42 per month.

In summary, Loomly is a robust social media management tool that centralizes content creation, scheduling, publishing, and analytics, making it an ideal solution for individuals and businesses looking to maintain a strong and consistent online presence.

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