Product Overview of Post Planner
Post Planner is a comprehensive social media management tool designed to simplify and streamline the process of managing multiple social media accounts. Created by Joshua Parkinson, a social media enthusiast, this platform aims to help businesses and individuals save time and effort in their social media strategies.
What Post Planner Does
Post Planner acts as a personal social media assistant, enabling users to plan, schedule, and publish content across various social media platforms, including Instagram, Facebook, Google, TikTok, LinkedIn, Pinterest, and Twitter. It integrates scheduling, content discovery, and analytics into a user-friendly package, making it an essential tool for effective social media management.
Key Features and Functionality
Scheduling
Post Planner allows users to schedule social media posts in advance, creating a social media calendar that can be planned out weeks or even months ahead. This feature includes the ability to set up a posting plan, specifying times for posts to go out on each platform, ensuring a consistent posting schedule.
Content Discovery
The “Discover” feature is a powerful tool for finding engaging content relevant to your target audience. Users can search for trending topics, hashtags, and content from top sources in their industry, helping to keep their social media feeds fresh and engaging. The feature also includes a star rating system that predicts the performance of content based on past engagements.
Content Creation
Post Planner’s social post composer tool enables users to create, customize, and preview their posts in minutes. It allows for the creation of a single post optimized for all social networks, with the ability to add different optimizations per network (e.g., locations for Instagram, CTAs for Google). The tool also includes live post previews and the option to save and reuse frequently used text, such as hashtag groups and signatures.
Analytics & Insights
The platform provides robust analytics to track the performance of scheduled posts. Users can see detailed data like likes, shares, comments, and clicks, which helps in understanding what kind of content resonates best with their audience. This data is crucial for refining social media strategies and improving engagement.
Collaboration
Post Planner facilitates seamless team collaboration, allowing multiple users to plan, create, and publish content together. This feature eliminates the need for confusing email threads or missed deadlines, making teamwork more efficient.
Post Categorization and Recycling
The post bucketing feature allows users to categorize their posts into topic-based buckets, which can be rotated automatically according to the selected frequency. This feature also includes post recycling, where top-performing content can be re-published at specified intervals to maximize reach and engagement.
Bulk Scheduling and Advanced Features
Post Planner offers a bulk scheduling feature that allows users to upload multiple posts at once using a CSV file, saving significant time. Additionally, the platform includes features like the ability to schedule retweets and quote tweets on Twitter, and re-shared posts on Facebook.
Additional Benefits
- Social Inbox: Manage conversations and comments from all connected accounts in one place.
- Design Integration: Built-in Canva integration for creating stunning visuals without graphic design skills.
- Customer Support: Access to well-versed customer support for any issues or questions.
Overall, Post Planner is a versatile and powerful tool that helps users streamline their social media management, save time, and enhance their content strategy through its comprehensive set of features and functionalities.