Product Overview of WayUp
What WayUp Does
WayUp is a US-based job site and mobile app designed to connect college students and recent graduates with employers offering paid internships and entry-level roles. Founded in 2014 under the name Campus Job, WayUp aims to facilitate a seamless job search and recruitment process for early-career candidates and employers alike.
Key Features and Functionality
Candidate Profile and Job Matching
- Candidates create comprehensive profiles that include their resume, experiences, skills, and personal interests. This information is used to match them with job opportunities that align with their qualifications and preferences.
Job Board and Application Process
- The platform features a job board that filters open positions based on the candidates’ prerequisites, allowing them to apply to jobs with a single click. Employers can also invite candidates to apply for specific positions directly.
Employer Tools
- Employers can set up fully customizable company profiles, including brand logos, colors, images, and company details. This profile serves as an early-career recruiting hub and can be updated at any time.
Implementation and Onboarding
- The onboarding process for employers typically takes about two weeks. It involves setting up the company profile, training on the Sourcing tool and Campaign Builder, and integrating job listings into the platform. This process does not require any engineering resources from the employer’s side.
Automated Sourcing and Screening
- WayUp uses machine learning, AI, and automation to source candidates, ensuring that only qualified applicants are forwarded to the employer’s Applicant Tracking System (ATS). The system can filter candidates based on various criteria such as location, certifications, degree type, and area of study.
Integration with ATS and CRM
- WayUp integrates seamlessly with various ATS systems (e.g., Taleo, Workday, Greenhouse) through API integration or data upload, ensuring smooth data flow without requiring engineering work from the employer.
Diversity and Inclusion Analytics
- The platform provides advanced D&I analytics, helping employers track demographics, identify biases in job descriptions, and analyze the hiring process to ensure diversity and compliance with EEOC and OFCCP regulations.
Virtual Events and Content Creation
- Employers can host virtual events to connect with qualified and diverse talent. WayUp manages event setup, sends preparation materials, and follows up with attendees. The platform also offers custom content creation to attract talent and highlight the employer’s brand and diversity programs.
Cost and Accessibility
- For candidates, using WayUp is free. The platform generates revenue from the companies that use its services to recruit early-career talent.
In summary, WayUp is a robust job search and recruitment platform that streamlines the process of connecting early-career candidates with employers. Its key features include personalized job matching, automated sourcing, seamless integration with ATS and CRM systems, and advanced analytics to support diversity and inclusion initiatives.