What Crayon Does
Crayon is an award-winning competitive intelligence platform that empowers organizations to gather, analyze, and act on competitive data. It simplifies the process of tracking competitors, industry trends, and market insights, enabling businesses to make informed strategic decisions and stay ahead of the competition.
Key Features and Functionality
Centralized Platform
Crayon offers a centralized platform where users can access and manage all their competitive intelligence needs. This includes web tracking, social media monitoring, and search capabilities to gather data from various sources.
Data Collection and Analysis
The platform collects data from a wide range of sources, including competitors’ websites, social media, and industry trends. It provides powerful analysis tools to add context and clarity to these insights, helping users to understand their competitors’ strategies and market movements.
Battlecards
One of the standout features of Crayon is its ability to create battlecards, which are detailed, up-to-date comparisons of your products or services against those of multiple competitors. These battlecards are updated in real-time and can be seamlessly integrated into existing tech stacks.
Dashboards and Reports
Crayon allows users to create customizable dashboards and reports, including executive reports, emails, alerts, and more. These tools help in activating competitive intelligence in various ways, making it easier to share insights across the organization.
Alerts and Notifications
The platform provides features for email and messaging alerts surrounding contact and company updates, ensuring users stay informed about critical changes in the competitive landscape.
User, Role, and Access Management
Crayon includes robust user management capabilities, allowing administrators to grant access to select data, features, and objects based on user roles and groups. This ensures that sensitive information is only accessible to authorized personnel.
Insights and ROI Measurement
The platform offers tools to measure the true value of competitive intelligence efforts using relevant metrics. It simplifies win/loss analysis, enabling daily assessment of CI program effectiveness.
Mobile Support
Crayon is designed to be used on multiple mobile devices, including phones and tablets, making it convenient for users to access and utilize the platform on the go.
Additional Features
Other notable features include the ability to track competitors easily, compile insights into boards specific to certain topics, and use live tiles such as negative reviews directly within battlecards. The platform also supports unlimited competitor tracking, helping users to monitor even the smallest competitors and flag emerging ones.
Conclusion
In summary, Crayon is a powerful competitive intelligence tool that helps organizations streamline their CI efforts, gain valuable market insights, and make strategic decisions with confidence. Its comprehensive features and functionalities make it an indispensable asset for any business looking to stay competitive in today’s dynamic market.