Product Overview of Awario
Awario is a comprehensive social listening and brand mention monitoring tool designed to help businesses, organizations, and individuals track, analyze, and engage with online conversations related to their brands, products, or services.
What Awario Does
Awario actively monitors the internet for mentions of specified keywords, including brand names, products, services, competitors, and industry-related terms. It crawls over 13 billion web pages daily, leveraging both its own search bots and social media APIs to gather data from a wide range of sources such as social media platforms (Twitter, Instagram, Facebook), YouTube, blogs, news sites, forums (including Reddit), and other web content.
Key Features
Monitoring & Listening
- Real-Time Monitoring: Awario provides continuous surveillance of the web for keyword mentions, ensuring users are notified immediately about new conversations.
- Boolean Search: Allows for flexible and precise search queries, enabling users to narrow down or broaden their search parameters.
Data Management & Analysis
- Sentiment Analysis: Analyzes the sentiment of mentions to measure public opinion, categorizing them as positive, negative, or neutral.
- Analytics and Reports: Generates detailed analytics and customizable, white-label reports that can be exported and visualized in PDF format. These reports include metrics such as reach, share of voice, and topic clouds.
Social Selling and Leads
- Leads & Social Selling: Identifies potential customers and sales opportunities by tracking prospects who are looking for products or services similar to yours or complaining about your competitors. This feature updates in real-time, allowing for immediate engagement.
Influencer and Competitor Analysis
- Influencer Identification: Finds opinion leaders and brand advocates in your industry, helping you engage with influencers who can promote your brand.
- Competitive Analysis: Monitors competitors on top social media platforms, enabling you to benchmark your online presence against rivals.
Additional Features
- Email Notifications: Sends daily or weekly summaries of new mentions to your inbox, ensuring you stay updated without missing crucial conversations.
- Team Collaboration: Offers different access levels for team members, facilitating better team collaboration and use of the social media monitoring tool.
- Social Monitoring for SEO: Helps in finding backlinks, unlinked mentions, and guest blogging opportunities to enhance your SEO efforts.
Functionality
- Multi-Language and Location Support: Allows tracking of keywords in any language and location, providing global coverage.
- Historical and Real-Time Data: Provides both real-time and historical data, giving a comprehensive view of your brand’s online presence over time.
- Compliance with Data Protection: Ensures that only publicly available social posts are collected, maintaining user privacy and compliance with data protection regulations.
In summary, Awario is a powerful tool that helps businesses monitor their online presence, analyze public sentiment, identify sales opportunities, and engage with influencers and customers in real-time, making it an essential asset for social media management and brand reputation management.