Product Overview of Iconosquare
Iconosquare is a comprehensive social media management, analytics, and scheduling platform designed to help businesses, agencies, and professional marketers optimize and track their social media performance across multiple platforms.
History and Evolution
Founded in 2011 as “Statigram,” Iconosquare initially focused on providing statistics for Instagram accounts. Over the years, the platform has evolved to support analytics, management, and scheduling for a wide range of social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
Key Features and Functionality
Analytics
Iconosquare offers in-depth analytics that enable users to track over 100 metrics and KPIs. The analytics section is divided into various mini-sections, such as overview, engagement, community, and content, allowing for a detailed analysis of social media performance. Users can monitor data from multiple social media platforms on a single customizable dashboard, track follower evolution, engagement rates, reach, impressions, and even the performance of Instagram Stories and other content types.
Custom Dashboards
Users can create custom dashboards tailored to their specific needs, selecting the metrics and KPIs most valuable to their brand or campaigns. These dashboards can be filtered by custom date ranges and exported as reports to share with team members or clients.
Publishing and Scheduling
Iconosquare allows users to schedule posts in advance across Instagram, Facebook, TikTok, LinkedIn, and Pinterest. The platform supports cross-posting content to multiple profiles, adding saved captions or hashtag lists, and scheduling the first comment to boost engagement. It also features automatic publishing and tagging capabilities, although tagging is not available for Story posts.
Monitoring and Engagement
The monitoring feature enables brands to listen to and engage with their audience by tracking conversations about their brand and products. Users can respond to, moderate, and export comments on their posts, ensuring real-time engagement and community management.
Media Library
Iconosquare provides a media library where users can upload images using Dropbox or OneDrive, structure content for easy access, and avoid posting duplicate content by tagging images that have already been used.
Collaboration and Approval
The platform supports unlimited team members with features like content approval workflows, allowing for seamless collaboration between team members and external approvers. This facilitates efficient content management and ensures that all posts meet the required standards before they are published.
Competitor Analysis and Hashtag Tracking
Iconosquare offers tools for competitor analysis, allowing users to compare their performance against industry benchmarks. It also includes features for tracking hashtags, community activity, and profile performance, providing valuable insights to enhance social media strategies.
Automated Reports and AI Assistance
The platform generates automated reports, which can be scheduled and emailed to stakeholders. Additionally, Iconosquare includes AI tools for generating content ideas and captions, further streamlining the content creation process.
Pricing
Iconosquare offers three main pricing plans:
- Single: Ideal for small businesses and professional marketers, this plan supports one user, up to 10 social profiles, and 12 months of data retention.
- Teams: Suitable for teams, this plan supports up to 10 users, up to 50 social profiles, and 24 months of data retention.
- Custom: For larger enterprises, this plan offers unlimited users, unlimited social profiles, and unlimited data retention. Each plan includes a 14-day free trial and a 22% discount for annual billing.
In summary, Iconosquare is a robust platform that integrates analytics, publishing, and monitoring features to help businesses and agencies manage their social media presence effectively, make data-driven decisions, and optimize their social media strategies.