Meltwater is a comprehensive platform designed to provide media, social, and consumer intelligence, empowering businesses to make data-driven decisions. Here’s an overview of what the product does and its key features:
What Meltwater Does
Meltwater is an AI-powered tool suite that helps businesses monitor, analyze, and engage with various forms of media and social media. It is designed to provide insights across media, social, and consumer trends, enabling companies to drive their strategies with actionable data.Key Features and Functionality
Media Monitoring & Analysis
- Meltwater scans over 270,000 news sources globally, including print, online, and broadcast media. It also monitors conversations on more than 15 different social media channels, podcasts, and other media outlets.
- Users can monitor unlimited keywords, create customized email alerts, and generate real-time notifications.
- The platform allows for the creation of dashboards and benchmarking against competitors, as well as the translation of content with a single click.
Social Media Management
- Meltwater offers an all-in-one social media management tool that includes content scheduling and publishing, engagement and community management, and real-time social media analytics and reporting.
- It supports collaboration among team members with customizable workflows, approval processes, and agent collision prevention to avoid duplicate responses to customer inquiries.
Reporting & Dashboards
- The platform provides highly customizable reports and dashboards. Users can export results to Excel and other reporting formats, and access content and dashboards via the Meltwater mobile app.
- Features include keyword targeting, custom feeds and alerts, and the ability to create custom reports.
Data Management & Analysis
- Meltwater includes advanced data management and analysis tools such as sentiment analysis, which uses AI to assess the sentiment of social media content based on keywords and phrases.
- It also offers social measurement, influencer identification, and hashtag analytics to analyze the performance of hashtags and identify trending ones.
Consumer Intelligence
- The platform delivers in-depth insights on audience demographics, interests, affinities, and behaviors. It helps in identifying and creating buyer personas and building custom audience segments.
Influencer Marketing
- Meltwater facilitates influencer identification, segmentation, and collaboration. It allows users to engage with influencers, maintain records of past partnerships, and manage user-generated content (UGC).
Collaboration and Access Control
- The platform supports team collaboration with features like shared inboxes, content libraries, and approval workflows. Administrators can assign permissions and access controls to different users or teams.
Geographic Coverage
- Meltwater provides coverage of local, national, and international media, ensuring a global perspective on media and social trends.
Additional Features
- Meltwater includes features such as content creation tools, social reporting, and the ability to tie social activity to business results like leads, conversions, and sales.
- The platform also offers workspaces with read-only access, auto-refresh for near-real-time new document indicators, and the ability to track Instagram stories from unauthenticated influencers.