Product Overview of Oktopost
Oktopost is a comprehensive social media management and employee advocacy platform specifically designed for B2B marketing teams. It aims to streamline social media management, enhance brand visibility, and deliver measurable business outcomes.
Key Functionality
Social Media Publishing and Scheduling
Oktopost allows users to plan, create, approve, and schedule social content across multiple social media networks, including LinkedIn, Twitter, Instagram, and Facebook. Users can create posts in bulk, schedule them over a month, and request approvals before posts go live. The platform features a drag-and-drop calendar to adjust schedules and fill content gaps.
Campaign Management
Every post is assigned to a specific campaign, enabling simplified content management and improved reporting. This feature helps in organizing social assets and contextualizing analytical data.
AI-Assisted Content Creation
Oktopost integrates OpenAI’s GPT-3 technology to provide AI-assisted tools that help users modify and generate new ideas for messages. This streamlines content creation and equips advocates with customized posts to promote the company in their own voice.
Employee Advocacy
The platform includes a robust employee advocacy solution that encourages staff to promote the business through their personal channels. This increases brand awareness and engagement, as employee-generated leads are known to convert 7 times more often than marketing-generated leads.
Social Customer Care
Oktopost manages multiple social media accounts from a single platform, consolidating comments, mentions, and messages into one inbox. Team members can reply directly from the platform, ensuring timely and contextually aware customer service.
Analytics and Reporting
The platform offers detailed analytics and reporting features, allowing users to track engagement metrics such as likes, clicks, and comments. It integrates with CRM systems like HubSpot, Salesforce, and Dynamics, and also with Google Analytics, providing a comprehensive view of social media performance and its impact on business objectives.
Integration with Other Tools
Oktopost seamlessly integrates with various tools such as HubSpot, Salesforce, Dynamics CRM, Google Analytics, bit.ly, Giphy, and Canva. These integrations enhance content creation, tracking, and customer interaction.
Content Library and Approval Workflows
The Media Library allows team members to access and use approved visuals, ensuring consistency in content creation. The platform also features approval workflows, enabling teams to review, approve, and collaborate on social posts efficiently.
Mobile App and Emergency Management
Users can publish content on the go using the Oktopost mobile app. In case of emergencies, the platform allows for pausing or purging all social activities, assigning employees to take charge, and notifying other users.
Additional Features
UTM Parameters and Conversion Tracking
Oktopost dynamically adds UTM parameters to shared links, enabling the attribution of success to specific social activities. It also supports conversion tracking without requiring extensive developer involvement, although some setup challenges may exist.
Access Control and Compliance
The platform offers various user roles, from admin to read-only mode, ensuring that different users have appropriate access and visibility. It also includes features to protect the company’s reputation by banning specific words and phrases.
Conclusion
In summary, Oktopost is a powerful tool for B2B marketing teams, offering a suite of features that streamline social media management, enhance employee advocacy, and provide detailed analytics and reporting. Its integrations with key business tools and AI-assisted content creation capabilities make it a robust solution for scaling and measuring social media strategies.