Planable is a comprehensive social media management and content collaboration tool designed to streamline the process of planning, creating, approving, and scheduling social media posts. Here’s an overview of what the product does and its key features:
What Planable Does
Planable is tailored for teams, agencies, and businesses to manage their social media content efficiently. It replaces traditional methods of content management, such as using spreadsheets, with a more organized and collaborative approach. The platform focuses on enhancing team collaboration, simplifying the approval process, and providing robust scheduling and analytics capabilities.
Key Features
Content Planning and Scheduling
- Social Media Calendar: Planable offers a highly visual content calendar that allows users to plan and schedule posts across multiple social media platforms. This feature enables teams to see their content from various perspectives, including grid and feed views.
- Bulk Scheduling: Users can schedule multiple posts at once, saving time and increasing efficiency, especially for teams managing high volumes of content.
Collaboration and Approval
- Multi-User Collaboration: Team members can collaborate in real-time by leaving comments directly on posts. This feature supports multi-user collaboration on a single post, ensuring all stakeholders are involved in the content creation process.
- Approval Workflows: Planable’s approval workflow is highly praised for its efficiency. It allows for custom approval workflows, ensuring that all content meets the necessary standards before publication. Roles and permissions can be assigned to different team members and clients to maintain content integrity.
Analytics and Reporting
- Detailed Social Media Analytics: The platform provides essential insights into content performance through engagement metrics, hashtag performance analysis, and custom report builders. Users can generate fast reports, spot winning content, and gain audience insights for each platform.
- Multi-Account Combined Analytics: Although limited, Planable offers analytics for each account, helping users monitor engagement metrics and refine their content strategies.
Additional Features
- Automated Publishing: Planable supports automated publishing, allowing users to schedule posts in advance and ensure consistent brand presence across different platforms.
- Content Previews and Editing: Users can preview posts before publishing and use an integrated image and video editor to adjust assets for each channel.
- AI-Powered Creation: The platform includes AI-empowered tools to generate, rewrite, and get copy from images or videos directly within the post composer.
- Mobile App: Planable offers a mobile app that allows users to create, edit, review, and approve content on the go, ensuring they stay on top of their social media tasks.
Integration and Customization
- Multi-Platform Support: Planable supports scheduling content for various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and more.
- Custom Branding and Workspaces: Users can set up separate workspaces for each brand or client, keeping everything organized and under control. Custom branding options are also available.
Support and Pricing
- Customer Support: Planable provides support through email, setup support, and a dedicated account manager. While phone support is not available, the existing channels fulfill most customer needs.
- Pricing: The platform offers a tiered pricing structure, including a free plan limited to 50 posts per month, a Basic plan at $39 per month, a Pro plan at $59 per month, and a customizable Enterprise plan.
In summary, Planable is an all-in-one solution for social media management, emphasizing collaboration, efficient approval processes, robust scheduling, and insightful analytics. It is designed to cater to the needs of freelancers, small businesses, and larger enterprises, making it a versatile tool for managing social media content effectively.