Product Overview of Sprout Social
Sprout Social is a comprehensive social media management platform designed to help businesses of all sizes optimize their social media presence, engage with their audience, and make informed decisions based on data-driven insights.
What Sprout Social Does
Sprout Social serves as an all-in-one solution for managing various aspects of social media, including publishing, engagement, customer care, reporting, analytics, and social listening. It integrates with major social media platforms such as Instagram business accounts, Twitter, Facebook pages, Pinterest, YouTube, and LinkedIn, as well as other services like Google Business, Google Analytics, Tripadvisor, and Glassdoor.
Key Features and Functionality
Publishing and Content Management
- Sprout Social allows users to create, manage, and schedule content across multiple social media channels. Features include a social content calendar, content library, and suggested send times to optimize post engagement.
- Users can draft, schedule, and queue posts, and even use AI-generated canned responses to streamline their content workflow.
Social Engagement
- The platform offers a Smart Inbox that collects all customer messages and inquiries from multiple social channels into a unified inbox, enabling efficient engagement and response management. It also includes auto-tagging for message types, profiles, and keywords.
- Sprout Social facilitates social engagement through features like monitoring mentions, engaging with messages, and using a proprietary bot builder for chat management.
Analytics and Reporting
- The platform provides robust analytics tools that allow users to track the performance of their social media posts and campaigns. Features include report customizability, report exporting, and the ability to schedule PDF reports to stakeholders.
- Sprout Social offers granular insights through tagging, competitor analysis, follower analysis, and post performance metrics, helping users tell compelling stories with data.
Social Listening
- The AI-powered Social Listening tool enables brands to uncover trends and actionable insights from social media. It includes features like spam filtration to reduce unnecessary noise and custom filtration options.
- This tool supports cross-functional departments by providing real-time audience insights that can inform product launches and uncover new business opportunities.
Customer Care and CRM
- Sprout Social includes CRM tools that allow multiple team members to track conversation history, contact information, and other notes for customer interactions. It also integrates with helpdesk and CRM software to enhance customer care.
Security
- The platform ensures robust security with features like multi-factor authentication (MFA), secure credential storage using strong hashing algorithms, and brute-force protections including rate-limiting and ReCAPTCHA.
Collaboration and Workflows
- Sprout Social supports team collaboration through approval workflows, which automate the content approval process. It also offers shared inboxes and customizable user permissions to streamline team workflows.
Integrations
- The platform integrates with various tools and services, including Salesforce Service Cloud, Google Analytics, and Tableau, to break down internal silos and deliver critical insights across different departments.
Plans and Pricing
Sprout Social offers four pricing plans: Standard ($249/month), Professional ($399/month), Advanced ($499/month), and Enterprise (custom pricing). Each plan provides access to a range of features, with the higher-tier plans offering additional advanced functionalities and support.