Zoho Social is a comprehensive social media management tool designed to help businesses and agencies streamline and enhance their social media marketing strategies. Here’s an overview of what the product does and its key features:
What Zoho Social Does
Zoho Social is tailored to manage all aspects of social media marketing, from content scheduling and monitoring to analytics and customer engagement. It aims to empower users to build a strong brand presence across various social media platforms, including Facebook, Twitter (now X), Instagram, LinkedIn, and YouTube.
Key Features and Functionality
Content Scheduling
- Users can schedule posts in multiple ways, including creating a posting schedule with unique time slots or using the SmartQ feature, which predicts the best times to post based on audience activity.
- The content calendar allows for visualizing the content pipeline, ensuring consistent and engaging content distribution.
Content Curation
- The zShare browser extension enables users to curate interesting articles and share them directly from the browser, making content discovery and sharing efficient.
- Integration with Canva allows for creating and editing visuals for social media posts directly within the platform.
Monitoring and Engagement
- The monitoring dashboard helps track core keywords, brand hashtags, product reviews, and other relevant conversations. Users can set up columns to follow mentions, keyword searches, and other social media activities.
- The Live Stream feature provides real-time updates from the audience, allowing for immediate engagement through likes, reposts, or direct responses.
Analytics and Reporting
- Zoho Social offers intelligent reporting tools to analyze performance across different social media channels. This helps in understanding audience engagement and making data-driven decisions.
Collaboration and Integration
- The platform supports collaboration through features like shared inboxes and the ability to discuss profiles and craft replies as a team.
- Integrations with Zoho CRM and Zoho Desk enable generating leads from social media, enriching CRM contacts with social data, and converting social media updates into support tickets for enhanced customer support.
Additional Features
- Users can live stream content on supported platforms, schedule retweets and bulk posts, and manage messages within the Zoho platform.
- Features like custom video thumbnails, Instagram first comment, and the ability to mute or block accounts provide additional customization and control.
Getting Started
Zoho Social offers a user-friendly interface and a 15-day free trial, allowing businesses to test its features without a credit card requirement. This makes it easy to get started and adapt the tool to the specific needs of any business size.