Awario is a comprehensive cloud-based social media monitoring and listening platform designed to help businesses of all sizes manage their brand and product presence online. Here’s a detailed overview of what Awario does and its key features:
What Awario Does
Awario is a powerful tool that constantly monitors the internet for mentions of specified keywords, including brand names, products, services, and any other relevant terms. It scans a vast array of sources, including social media platforms (Twitter, Facebook, Instagram, YouTube, Vimeo, TikTok), blogs, forums, news sites, and Reddit, crawling over 13 billion web pages daily.
Key Features and Functionality
Keyword Mentions Monitoring
Awario tracks keyword mentions in real-time, providing immediate alerts so businesses can engage promptly with their audience. Users can set up alerts for specific languages, locations, sources, and time periods to narrow down their search.
Sentiment Analysis and Analytics
The platform offers sentiment analysis to measure the tone of mentions (positive, negative, or neutral), helping businesses gauge public sentiment and adjust their strategies accordingly. It also provides detailed analytics and reports to track the reach, spread, and impact of mentions.
Influencer Tracking
Awario includes features for influencer discovery, identifying opinion leaders and brand advocates in the industry. This helps businesses engage with influencers and leverage their influence to grow brand awareness.
Social Selling and Lead Generation
The “Leads” feature is particularly powerful, as it searches the web for prospects looking for products or services similar to those offered by the business. It also identifies complaints about competitors, providing valuable social selling opportunities.
Boolean Search
Users can create flexible search queries using Boolean search, allowing for highly specific and targeted monitoring of keyword mentions.
Customizable Reports and Data Export
Awario offers white-label reporting tools, enabling users to export raw data and generate customized, visually appealing reports. This feature is useful for presenting social media management results and insights.
Team Collaboration
The platform supports team collaboration by providing different access levels for team members, ensuring that everyone can use the tool effectively together.
Competitive Analysis
Awario allows businesses to monitor their competitors on top social media platforms, enabling them to benchmark their online presence and adjust their strategies accordingly.
Social Monitoring for SEO
The tool helps in finding backlinks, unlinked mentions, and guest blogging opportunities, which can be leveraged to improve SEO efforts.
Alert Stream and Notifications
Awario features an “Alert Stream” that provides real-time notifications for relevant mentions, ensuring businesses can respond quickly to customer queries or complaints. Users can also set up email notifications for daily or weekly summaries of new mentions.
In summary, Awario is a robust social media monitoring platform that offers a wide range of features to help businesses monitor their online presence, engage with their audience, identify sales opportunities, and manage their brand reputation effectively.
