Brand24 is a comprehensive social media listening and monitoring tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors.
What Brand24 Does
Brand24 collates public mentions from across the web, including social media platforms, blogs, news sites, videos, podcasts, and more. This allows users to track and analyze discussions involving their brand, competitors, or specific keywords. The platform is instrumental in social listening, enabling businesses to make informed decisions, understand trends, and actively manage their online reputation.Key Features and Functionality
Monitoring and Listening
- Mentions Feed: Provides a dedicated feed to track mentions of your brand, competitors, or target keywords across over 20 online channels, including YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook.
- Brand Monitoring: Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Analytics and Insights
- Sentiment Analysis: Uses AI to accurately assess the sentiment of social media content based on keywords and phrases, helping users understand the overall tone of conversations related to their brand.
- Discussion Volume Charts: Displays the volume of conversations over time, providing insights into trends and peaks in online discussions.
- Topic Analysis: Analyzes topics related to your brand, offering insights into what is being discussed and why.
Reporting and Dashboards
- Custom Reports: Allows users to build custom reports that can be shared with clients and stakeholders. Reports can be exported and customized to meet specific needs.
- Dashboards: Provides visualizations of relevant media coverage and analytics, making it easy to quickly understand key metrics and trends.
Influencer and Competitor Analysis
- Influencer Identification: Identifies influential individuals talking about your brand and assesses their influence over social communities using metrics like Voice Share and Influencer Score.
- Competitor Analysis: Enables comparison of projects to discover insights such as competitors’ social media statistics, negative and positive mentions, and other competitive intelligence.
Alerts and Notifications
- Custom Feeds and Alerts: Allows users to create custom feeds and receive real-time alerts for relevant media mentions, ensuring timely engagement with online conversations.
Data Management
- Keyword Targeting: Enables users to search media channels for specific keywords, brand mentions, or topics, with the ability to exclude specific keywords for focused results.
- Boolean Search Filtering: Provides advanced filtering options to refine search results and ensure relevance.
User Experience
- User-Friendly Interface: The platform is known for its intuitive interface, making it easy for users to set up and customize their monitoring preferences. It also includes a full mobile app for on-the-go access.