Brandwatch Product Overview
Brandwatch is a comprehensive digital consumer intelligence platform designed to help businesses understand their consumers, manage their brand reputation, and make informed decisions through advanced data analysis and social media management tools.
Key Functionality
Social Media Monitoring and Listening
- Social Media Monitoring and Listening: Brandwatch allows users to monitor and listen to conversations across over 100 million online sources, including social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as other online channels. This feature helps in tracking brand mentions, competitor activity, and industry trends in real-time.
Consumer Intelligence
- Consumer Intelligence: The platform provides deep consumer research capabilities, leveraging AI and machine learning to analyze consumer opinions and behaviors. This includes tools like Iris, an AI assistant that turns data into human-readable insights, and Brightview, which enables users to categorize data according to their needs.
Key Features
Social Analytics
- Social Analytics:
- Competitor Analysis: Compare and benchmark performance against competitors.
- Follower Analysis: Analyze demographics, location, interests, and other follower information.
- Post Performance: Track engagement metrics such as views, likes, and comments to identify effective content.
- Sentiment Analysis: Determine whether brand mentions are positive, negative, or neutral.
Audience Segmentation and Insights
- Audience Segmentation and Insights:
- Segment audiences based on demographics, psychographics, interests, and other criteria.
- Real-time audience insights, audience overlap analysis, and lookalike audience modeling.
- Track audience growth and analyze content engagement.
Influencer Marketing
- Influencer Marketing:
- Identify and manage influencers from a database of over 30 million influencers.
- Support for premier social media platforms and Shopify.
- Measure and manage influencer marketing campaigns effectively.
Content Management
- Content Management:
- Manage all content from a single calendar, creating, scheduling, and monitoring posts across all networks and regions.
- Integrate new data sources quickly and analyze enterprise-held data alongside online data.
Reporting and Dashboards
- Reporting and Dashboards:
- Customizable reports and dashboards to measure social activity and engagement.
- Export data and graphs into various formats.
- Live reporting and data storytelling tools to present insights effectively.
Competitive Benchmarking and Trend Analysis
- Competitive Benchmarking and Trend Analysis:
- Track and analyze trends related to brands, products, and competitors.
- Measure conversation volume, share of voice, and other quantitative metrics.
- Compare and contrast products, brands, and sentiment.
Advanced Data Management
- Advanced Data Management:
- Advanced data filtering capabilities to drill down, sort, filter, aggregate, and group social listening data.
- Alerts and notifications for important metrics.
- Integration of AI-generated insights to enhance decision-making.
Additional Tools
- Reviews and Vizia: Understand and manage product reviews to enhance online sales, and embed data into the heart of your business operations.
- Geographic and Device Insights: Analyze data by geographic location and device/platform usage to gain a comprehensive view of consumer behavior.