DivvyHQ Product Overview
DivvyHQ is a comprehensive, cloud-based content operations platform designed to streamline and optimize the content planning, production, and collaboration processes for marketing, content, and communications teams. Here’s a detailed look at what DivvyHQ does and its key features:
What DivvyHQ Does
DivvyHQ serves as a central hub for managing all aspects of content operations, from strategy development and ideation to production, collaboration, and performance measurement. It is tailored to help content teams, marketing teams, and communications teams organize, plan, create, collaborate, and measure their content efforts efficiently.Key Features and Functionality
Content Planning and Calendars
- DivvyHQ offers robust content calendars that allow teams to create multiple calendars for different content channels, initiatives, brands, or locations. These calendars feature dynamic architecture, including robust filtering, shareable views for non-users, multiple views (list, calendar, etc.), and color-coding.
Content Collaboration
- The platform enhances collaboration through a central idea repository where teams can access, edit, and add to content ideas. It also includes shared content calendars, real-time notifications, and a recent activity feed to keep everyone informed about project updates and changes.
Content Production and Asset Management
- DivvyHQ includes a range of tools for content production, such as an HTML content editor, social post editor, and change tracking with version history. It also provides unlimited storage for all content and assets, a content archive, and an asset library. Additionally, features like self-serve design templates for non-designers and AI-based online asset tracking are available.
Project Management
- The platform offers comprehensive project management tools, allowing teams to manage entire projects centrally. This includes the ability to converse about specific tasks and actions directly on the dashboard, reducing the need for disparate apps and tools.
Content Automation and AI
- DivvyHQ allows users to customize and automate their content workflows, improving efficiency and reducing manual effort. This includes automating routine tasks and streamlining the content production process.
Content Analytics
- The platform provides a robust content analytics module that tracks and measures content performance in real-time. This includes customizable dashboards that present key metrics on content performance, helping teams understand which content pieces, topics, and keywords are performing well.
Integrations and Security
- DivvyHQ integrates with over 1,000 tools to enhance efficiency and offers an open API for connecting other third-party applications. The platform also prioritizes security, having aced every security review since 2011.
Additional Features
- DivvyHQ includes a brand center to store and share brand guidelines and content style guides, a content request tool to formalize the request intake process, and global content asset search functionality to quickly find needed files.