Product Overview: Content Workflow by Bynder
Content Workflow by Bynder, previously known as GatherContent, is a comprehensive Content Operations Platform designed to streamline and scale the content creation process for teams across various industries. Following its acquisition by Bynder in 2022, GatherContent has been integrated into Bynder’s ecosystem and rebranded as Content Workflow by Bynder.
What it Does
Content Workflow by Bynder is tailored to help teams produce effective content efficiently. It centralizes the content creation lifecycle, from planning and organization to review, approval, and distribution. This platform bridges the gaps between content operations and digital asset management (DAM), enabling seamless collaboration and workflow management for content teams.
Key Features and Functionality
- Content Collaboration: Allows team members to work together in real-time, leaving comments and using mentions to notify each other about updates and changes.
- Content Workflow: Enables the creation of custom workflows with steps such as ideation, drafting, reviewing, approving, and publishing. Automated assignments and due dates can be set to streamline the process.
- Content Templates: Users can create and save content templates for later use, ensuring consistency across different content types.
- Content Scheduling: Includes a built-in content calendar to plan and schedule content in advance.
- Content Approval: Facilitates a structured approval process, ensuring all content meets the required standards before publication.
- Content Versioning: Provides version control, allowing users to track and undo changes, maintaining a clear audit trail.
- Digital Asset Management: Integrates with Bynder’s DAM capabilities, combining text and digital assets for a unified content management experience.
- Content Analytics: Offers insights into content performance, helping teams make data-driven decisions.
- Content Permissions and Notifications: Allows for the assignment of user roles and permissions, along with notifications to keep team members informed about updates and changes.
- Content Import/Export and Integrations: Supports the import and export of content, as well as integrations with other tools and systems to enhance workflow efficiency.
- Generative AI (AI Assist): Recently added feature that leverages generative AI to assist in content creation and optimization.
Additional Benefits
- Security and Organization: Ensures content is managed within a secure environment, which is crucial for maintaining data integrity and compliance.
- Scalability: Designed to handle content production at scale, making it suitable for agencies, higher education institutions, non-profits, healthcare, government, and enterprise-level organizations.
- Customer Support: Provides comprehensive support through webinars, live online training, documentation, email/help desk, chat, and phone support.
By integrating these features into the Bynder ecosystem, Content Workflow by Bynder offers a transformative content production experience, reducing production time, facilitating structured content at scale, and ensuring a secure and organized approach to content management.