Product Overview of Kapost
Kapost is a comprehensive B2B marketing operating system designed to manage the entire lifecycle of marketing content and campaigns. It is a web-based platform that streamlines content marketing operations, ensuring that the right content reaches the right customer at the right time.
Key Functions
- Content Lifecycle Management: Kapost manages every aspect of the B2B content lifecycle, from the initial idea generation to measuring the performance of the content. It helps in planning, producing, approving, distributing, and analyzing marketing content.
- Campaign Management: The platform allows users to organize multi-asset, multi-channel initiatives, enabling cross-functional teams to work collaboratively. It includes features like campaign view, categorization, and distribution management.
Key Features
- Editorial Calendar: Kapost provides an advanced editorial calendar with predefined and custom filters, allowing users to organize content by region, author, campaign, buying stage, and buyer persona. This feature boosts productivity and ensures all content is tracked and scheduled efficiently.
- Automated Workflow Management: The platform automates content workflows, including production, approval, publication, and communication between team members. Customizable workflows ensure every asset is completed on time and in compliance with organizational standards.
- Digital Asset Management: Kapost includes a robust digital asset management system with features such as asset categorization, asset library, asset sharing, brand control, metadata management, and version control. This ensures all content assets are easily accessible and managed.
- Multi-Channel Publishing: With a wide range of integrations (including Salesforce, HubSpot, WordPress, Google Docs, Hootsuite, and more), Kapost allows users to publish content directly to various channels, including social media, blogs, and other marketing platforms.
- Analytics and Insights: The platform offers comprehensive analytics, including production analytics, engagement analytics, performance analytics, and content scores. It measures the total reach of content across all channels and provides lead and revenue attribution, helping marketers understand the true performance of their content.
- Collaboration Tools: Kapost facilitates seamless collaboration among team members and external partners through features like in-app messaging, collaborative editing (similar to Google Docs), and task assignment. The platform ensures that all stakeholders are aligned and working towards unified goals.
- Content Library: The platform includes a highly visual content library where colleagues can find, share, and track the utilization of content across the organization. This library helps in reducing internal friction and ensuring content is used effectively.
- Customizable Dashboards: Kapost offers fully customizable content dashboards that provide real-time insights into content performance and campaign metrics. This allows marketers to track deadlines, performance, and other critical metrics in a centralized manner.
Additional Benefits
- Integration Capabilities: Kapost integrates with a wide array of CRM, social media, and analytics platforms, making it a versatile tool that can be used in tandem with existing marketing tools.
- Support and Services: The platform offers extensive support, including a knowledge base, phone support, live chat, forums, video tutorials, and webinars. Additionally, Kapost provides Quickstart and LaunchPad offerings to help users define roles, map out processes, and measure progress.
In summary, Kapost is a powerful B2B marketing platform that simplifies and optimizes content marketing operations by providing a centralized system for content creation, distribution, and analysis. Its comprehensive features and robust integrations make it an essential tool for content marketers in SMEs and large enterprises.